Digital marketing is a crucial activity for organizations that allows them to promote their brands through various digital channels. It has several advantages over traditional marketing such as being able to target both local and international audiences based on demographics, encouraging interaction through social media, and being more cost effective. Digital marketing includes techniques like search engine optimization, social media advertising, email marketing, display advertising, affiliate marketing, mobile marketing, websites, and analytics. It helps businesses generate awareness, consideration, and revenues while allowing them to measure the effectiveness of their campaigns. As more people spend time online, digital marketing has become an important way for businesses to expand globally in a cost effective manner.

1. SUBMITTED TO- SUBMITTED BY-
ASHISH MISHRA SIMRAN GUPTA
DIGITAL
MARKETING
NATIONAL DIGITAL MARKETING INSTITUTE,
LUCKNOW.

2. DIGITAL WORLD

3. CONCLUSION
SOME OF THE REASONS WHY DIGITAL MARKETING IS ON
THE RISE
EVOLUTION OF DIGITAL MARKETING
CONTENTS
DIGITAL MARKETING
TRADITIONAL MARKETING VS MODERN MARKETING
WHY IT IS IMPORTANT TO GO DIGITAL?
BENEFITS OF DIGITAL MARKETING
CONSTITUENTS OF DIGITAL MARKETING
NEW CUSTOMER DIGITAL JOURNEY.

4. Digital Marketing is a very crucial activity in
every organization. Digital Marketing is a
future of marketing. Digital marketing is
totally different from Traditional marketing.
Online marketing is one of the Easiest way and
much effective than offline Marketing . The
key objective of Digital Marketing is to
promote brands through various digital
channels.
DIGITAL MARKETING

5. Now todays, Digital Marketing is
very popular. The most common
form of digital marketing is
WEBSITE of the Organisation. In
order to increase a Traffic on
your website marketers include
a combination of Email
marketing, Search engine
optimization, and so on.

6. Digital marketing, also called online marketing, is the
promotion of brands to connect with potential customers
using the internet and other forms of digital
communication. This includes email, social media, and
web-based advertising, Search engine optimization and
so on.
MEANING OF DIGITAL
MAREKTING

7. [1]You can Target both Local Audience and International
-target people based on their demographics, interests,
and behaviors.
[2]- Encouraged Interaction- Interaction with your
audience is possible with use the social media networks.
[3]-Digital Marketing is cost effective- Cost is cheaper as
compared to traditional marketing.
[4]- Easily recorded- Data and Results are easily
recorded as compared to traditional marketing.
BENEFITS OF DIGITAL MARKETING

8. TRADITIONAL MARKETING VS MODERN MARKETING
TRADITIONAL MARKETING VS MODERN MARKETING
BASIS FOR
COMPARISON
Traditional marketing Modern Marketing
Meaning
Traditional Marketing is any form of
marketing that uses offline media to reach
an audience. Basic examples of traditional
marketing include newspaper ads, TV and
radio advertisements and so on.
Modern Marketing is any form of marketing
that uses online channels/ media to reach an
audience. basic examples of modern
marketing include SEO, social media, display
ads, and so on.
Nature Static
Return on
investment
Can not be measured Can be measured easily
Effectiveness and
Expensiveness
Dynamic
Less effective and more
expensive
More effective and less
expensive
Results Delayed Results Quick Results
Scope Narrow scope Broader scope

9. WHY IT IS IMPORTANT TO ‘GO DIGITAL’?
the ability to reach a global marketplace
you can save your money and reach more
customers as compared to traditional
marketing
Digital marketing builds brand reputation.
Digital Marketing has Zero geographical
boundaries. There is not one but many
ways to expand your business digitally.
Your business will reach global
marketplace because most of people are
spending their most of time on internet
and social media platforms.
their are many ways that digital marketing will
help your business-

10. [5] Time
Flexibility
[6] Global
Business
[7] Helps
Generate Better
REVENUES
[1] Converting the
marketing to sales
[2] Interaction with
customer
[3] Cost friendly
[4] Huge
dependency on
internet and digital
technology
SOME OF THE REASONS WHY DIGITAL
MARKETING IS ON THE RISE

12. NEW CUSTOMER DIGITAL JOURNEY
The Five stages of the Digital Customer Journey -:
[1]-AWARENESS- The customer Awareness stage starts when a
customer notices your product on internet they realizes that they have
a need . Awareness can come from various channels, social media,
from your friends, or influencer,emails, blogs. FOR EXAMPLE- you saw
a post of a winter coat on a instagram than you realizes that you have
a need.
[2]- CONSIDERATION- The second stage is consideration or Search
Process .The customer start searching for a brand even customers Visit
your website. FOR EXAMPLE- after realizing the need, you start
searching for a winter coat on different websites.

13. [3]- EVALUATION OF ALTERNATIVES- The customer evaluate all the brands
and product options in terms of: quality, price, features, service,and so on.
FOR EXAMPLSE- you may start comparing products.
[4]- PURCHASE- If a customer wants to buy a product online then the customer
will creates his/her account and fill their details and then purchase it. FOR
EXAMPLE - if you finds a winter coat that’s on sale for 20% off. After
confirming that the brand uses good materials and asking friends for their
feedback, you orders the coat online.
[5]- EXPERIENCE- After purchasing a product and receiving a delivery,
he/she shares, his/her experience. this stage is also called POST SALE .
Experience may be postive or negative towards the product. FOR EXAMPLE-
After purchasing the winter coat and after using it ,you realize that
the coat is of good qualtiy.

14. CONSTITUENTS OF
DIGITAL MARKETING
SEARCH ENGINE OPTIMIZATION
SOCIAL MEDIA ADVERTISING
EMAIL MARKETING
DISPLAY ADVERTISING
AFFILIATE MARKETING
MOBILE MARKETING
WEBSITE
ANALYTICS
[1]-TRAFFIC ACQUISITION CHANNELS
[2]- SUPPORTING CHANNELS

15. SEO stands for Search Engine Optimization which helps your
page rank higher on Google and other search engines to drive
more traffic to your site. SEO is a type of digital marketing. SEO is
utilized through search engines such as Google, Yahoo,MSN,
Bing,etc. Search Engine Optimization uses keywords that attract
a user to the company. SEO targets unpaid traffic (known as
"natural" or "organic" results) and direct traffic or paid traffic.
Unpaid traffic like image search, video search, academic search,
news search.
[1]-SEARCH ENGINE OPTIMIZATION
TRAFFIC ACQUISITION CHANNEL

16. Paid traffic refers to any traffic that comes to your
website through paid advertising. This can include
Pay per click [PPC] ads, social media ads, display ads,
and more. The main benefit of paid traffic is that it
can be targeted large audience. For example, with
PPC ads, you can easily target people who are
searching, you can target people based on their
demographics, interests, and behaviors.
Paid traffic also offers variety of benefits, you can
set budgets and control your costs. With paid
traffic, you can also get results very quickly. For
each advertisement you have set a daily maximum
amount. Paid traffic is one of the quickest ways to
improve your company’s position.
PAID TRAFFIC
.

17. Organic traffic is just opposite to paid traffic,
also known as unpaid traffic. Organic traffic
refers to the traffic that the number of
visitors who vist your website by natural
means, such as SEO, social media posts, or
content marketing. Organic traffic helps us
to get highly qualified visitors .While
comparing organic traffic to the paid traffic,
we can see that organic traffic is more cost-
effective in nature. Oraganic Traffic helps
builds trust with your audience.
ORGANIC TRAFFIC

18. Social media Marketing refer to the process of using
social media platform to attract traffic. Platforms
like Facebook, Instagram, and LinkedIn, Instagram,
whatsapp and so on. By using social media marketing
you can increase trusty relationship with your
customers. Blog post, ads, vedios you post on your
social media page very helpful in increasing traffic
for your website. Social media platforms helps you to
improve your brand awareness, increase sales, drive
traffic to a webiste. It's often a less expensive.you can
target people based on their demographics, interests,
and behaviors.
[2]-SOCIAL MEDIA MARKETING

19. SOCIAL MEDIA MARKETING

20. Email Marketing is one of the most popular type of
Digital Marketing. Email Marketing stands for
electronic mail. Email Marketing means promotion
via Emails. Email Marketing is a direct marketing
channel. The use of Email Marketing for promoting
one’s product and services. Email Marketing is the
best option to build strong relationship with your
customer.Email Marketing makes your customers
aware of your latest items or offers. Email Marketing
is cost effctive.
[3]-EMAIL MARKETING

21. EMAIL
MARKERING

22. [4]-DISPLAY ADVERTISING
Display Advertising are online ads that are used for
promoting a product on social media accounts.
These ads include text,vedios or images. Display
Advertising placing ads on sites that encourage the
audience to make purchase. Display Advertising
target people based on their demographics,
interests, and behaviors. Banners ads are an
example of Display Advertising. Display advertising
is one of the best ways to raise awareness of your
brand, product or services. Display Advertising are
well designed and colorful in presentation.

23. DISPLAY ADVERTISING

24. [5]-AFFILIATE MARKETING
Affiliate Marketing is the process of earning a commission by promoting other
people’s [company]product or services. Affiliate Marketing is one of the most
popular ways to make money online these days. Affiliate Marketing is a types of
digital marketing. In Affiliate Marketing three different parties must be involved;
Seller and product creators, The affiliate or advertiser and The consumer. The
Success of Affiliate Marketing depends upon Complex relationship of these 3
parties. There are three main types of affiliate marketing: unattached affiliate
marketing, related affiliate marketing, and involved affiliate marketing.
Unattached Affiliate Marketing means affiliate has no connection to the
product or services they our promoting. Related Affiliate marketing means the
promotion of products or services by an affiliate. Involved Affiliate Marketing
means deeper connection between the affiliate and the product or service
they're promoting.

25. AFFILIATE MARKETING

26. Mobile Marketing is a types of digital
marketing that uses multiple channel to
reach the target audience via mobile
devices such as tablets, smartphones,etc.
You can reach your audience from
anywhere at any time, it is the fastest way
to communicate with your customers.
Mobile Marketing is used for promoting
your products and services. the best
benefit is mobile marketing is low cost.
SUPPORTING CHANNELS
[1]- MOBILE MARKETING

27. Website is a collection of web pages.
website stands for WORLD WIDE
WEB. Website is used to promote
company’s products and services.
The goal of the website is to attract
customers, more traffic coming to
your website means more
opportunities. Website is the best
marketing tool.
[2]- WEBSITE

28. [3]- ANALYTICS
Analytics is the study of data to
evaluate performance of a
marketing activity. Analytics
benefits both marketers and
consumers. Analytics allows
marketers to achieve higher ROI
on marketing investments by
understanding what is successful
in driving either conversions,
brand awareness, or both.

29. DIGITAL MARKETING IS A VERY CRUCIAL ACTIVITY IN EVERY
BUSINESS ORGANISATION. DIGITAL MARKETING IS FUTURE OF
MARKETING. DIGITAL MARKETING HELPS AND PROVIDES NEW
WAYS OF SELLING PRODUCTS AND SERVICES FASTER AND BETTER.
DIGITAL MARKETING IS ABOUT UTILIZING DIGITAL TECHNOLOGY
TO ACHIEVE MARKETING OBJECTIVES. SOCIAL MEDIA IS THE
LATEST WAY TO CONNECT WITH PEOPLE. DIGITAL MARKETING
HELPS YOU TO GROW THE BUSINESS AND MAKE IT WORLD WIDE
WEB. ONLINE MAKRETING IS ONE OF THE EASIEST WAY AND
MUCH EFFECTIVE THAN OFFLINE MARKETING.
CONCLUSION

30. THANKYOU
THANKYOU
SIMRAN GUPTA