Ryan Sochocki from Sharp Electronics presented recommendations for improving the company's digital marketing strategies by targeting specific audiences such as males over 25 and middle aged women using social media platforms like YouTube, Instagram and Pinterest. He suggested focusing on engaging content, tracking key metrics like user interaction and time spent on pages, and using cost efficient mobile marketing tactics to reach local demographics and younger consumers while adapting to new technologies.

1. Presentation by Ryan Sochocki
Company: Sharp Electronics
A SHARP EDGE ON DIGITAL
MARKETING

2. SHARP’S APPARENT TARGET AUDIENCE
• Families
• Business Professionals
• Environmentally Friendly Consumers

3. RECOMMENDATIONS FOR SPECIFIC
TARGET AUDIENCES
• Males over 25 years of age
• Middle aged women

4. BIG PICTURE IDEA
• Social media presence and content
• Aesthetically appealing posts

5. BIG PICTURE IDEA
• Increased emphasis on captivating content
• Expanding digital marketing through smaller social media
platforms
• YouTube
• Instagram
• Pinterest

6. KEY PERFORMANCE INDICATORS -
METRICS
• Goal Completion:
• Customer interaction on social media
• Average time user spends on certain pages

7. KEY PERFORMANCE INDICATORS -
METRICS
• Number of new users
• Conversion rate
• Retention rate

8. DIGITAL MARKETING BUDGET
• Mobile marketing strategies
• Reaching younger consumers
• Emphasis on local demographic
• Household incomes near target consumer base

9. TOOLS & TACTICS (ENSURING
EFFICIENCY)
• Cost efficient digital marketing strategies
• Increased market presence in United States
• Evolving with rapid technological changes

10. TOOLS & TACTICS (ENSURING
EFFICIENCY)
• Adapting digital marketing strategies for new social media platforms
• Effective search engine optimization
• Brand awareness