Digital marketing uses digital channels like the internet, mobile, and TV to promote brands. Search engine marketing is a form of digital marketing that focuses on optimizing websites to rank higher in search engine results pages. Key factors that affect search engine marketing performance include domain expertise, search experience, on-page and off-page optimization, and paid search advertising placements.

1. Digital Marketing
Search Engine Marketing

2. Agenda
• Introduction to Digital Marketing
• Brief about Search Engines
• What is Search Engine Marketing
• Factors Affecting Search Engine Marketing

3. Introduction Digital
Marketing
Digital marketing is the use of digital
sources based on electronic signal like
Internet, digital display advertising and
other digital media such as television,
radio, and mobile phones in the promotion
of brands and products to consumers.
Search Engine Marketing comes under
internet section and one of the
methodology to attract visitors through
Search Engines

4. Brief About Search Engines
A web search engine is designed to
search for information on the World Wide
Web. The search results are generally
presented in a line of results often
referred to as search engine results pages
(SERPs).
Following are the examples of SE:
•Google
•Yahoo!
•Baidu
•Bing
•Yandex
•Ask
•AOL

5. What is Search Engine Marketing?
Search engine marketing is a form of internet marketing that involves the
promotion of websites by increasing their visibility in search engine results
pages through optimization (both on-page and off-page) as well as through
advertising (paid placements, contextual advertising, and paid inclusions).

6. Factor Affecting Search Engine
Marketing
• Domain expertise
• Search experience
• Cognitive Style
• Goal Type
• Mode of seeking
• Situational idiosyncrasies

7. Moweb
Technologies Pvt. Ltd.