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Digital marketing
Digital marketing is the promotion of brands using digital channels like websites, social media, mobile apps, and more. It allows for instant feedback and accurate reporting on ROI. Digital marketing offers targeted advertising and monitoring capabilities not available through traditional channels like TV, radio, and print. Common digital marketing platforms include the internet, social media, and mobile. Popular digital marketing channels include websites, email, online advertising, tags, social media, and mobile apps. Digital marketing performance is tracked through web, social, and ad analytics. VidcoDigital offers digital marketing analysis, planning, implementation, and reporting services to help clients maximize their digital efforts.
Digital marketing
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- 2. Digital Marketing (What) •Digital Marketing is the promoting of brands using all forms of digital advertising channels to reach consumers. (wikipedia) • does not include more traditional forms of marketing such as radio, TV, billboard and print because they do not offer instant feedback and report.(Jared Reitzin – Ceo of Mobile Storm)
- 3. (What) (2) • theprocess of leveraging electronic channels, most commonly the Internet, in promotional initiatives. • the promotion of brands, products and services using on-line, mobile and other interactive channels • one-way media (TV, print, radio) , two-way media (Internet) , many-way media (social, mobile)
- 4. Digital Marketing (Why) • Digital Media Usage – will spend more time on computer/mobile vs traditional media • Monitoring – Instant • Targeting – Pin Targeting • ROI – accurate analytics – Easy to calculate actual returns
- 5. Platforms (Where) • InternetMarketing • Social Media Marketing • Mobile Marketing
- 6. Channels Digital Marketing(How) • Web – Web Site ( Does All ? ) – Microsite – Search Engine Optimization – RSS – Online forms – Webinars – Game Marketing (e.g. Second Life)
- 7. How (2) • E-mail – Opt-In E-mailing ( e.g Groupon ) • Advertising – Web Advertising ( e.g Adwords) – Contextual Advertising – Sponsorship – Social Advertisements – Affiliate Marketing
- 8. How (3) • Tags – QR codes • Social Media – Social Networking – Social Apps – Wikis – Forums – Blogs – Rating Sites – All Type of Content Generation Activities ( Text,Photo,Video)
- 9. How (4) • Mobile – Application • iphone/ipad • Adroid • Ovi – SMS/MMS • Direct Marketing
- 10. Reporting of DigitalMarketing • Analytics – Web Analytics – Link Analytics – Social Analytics – Ad Analytics • Performance reporting
- 11. VidcoDigital for you •Analyze – Business – Current use of Digital Marketing – Targeting – Competitors • Plan&Coordination – Channel Selection – Use of Digital Marketing – Coordinate different Channels of Digital Marketing
- 12. VidcoDigital for you •Apply – Produce ( Web, E-mail, Social Media , Mobile Apps, Content) – Manage ( Ads ) • Report – Ads performance – Campaing performance – General Digital Marketing Performance
- 13. Short Discussion • DigitalMarketing is business of Computer Science , Digital Media or Still for Marketers ? – Visuality – Usability – Multidisiplinary – New Era of Marketing – Technology – AI and Machine Learning – Algorithms
- 14. Cases • Brand Awareness( Istanbul Shopping Fest ) • Promotion ( 360 Istanbul, The Hall, 11-11 ,Richie İstanbul, Ozdeger Ercin, Beyondclubbing) • Manufacturer (Otifleks, Bes-a ) • Service Provider ( Dj School Istanbul, Highfive, Maptriks , Milo Dekorasyon)
- 15. Thank you foryour Attention • Any Questions ? • Contact – info at vidcodigital.com – +90 216 345 67 45 • Presentation – http://www.vidcodigital.com/presentations/digital_marketing.pdf – Slide Share ( Search for vidcodigital )
- 16. Easy way tohave it