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VidcoDigital

Digital Marketing Brief
Digital Marketing (What)
• Digital Marketing is the promoting of brands
  using all forms of digital advertising channels
  to reach consumers. (wikipedia)
• does not include more traditional forms of
  marketing such as radio, TV, billboard and
  print because they do not offer instant
  feedback and report.(Jared Reitzin – Ceo of
  Mobile Storm)
(What) (2)
• the process of leveraging electronic channels,
  most commonly the Internet, in promotional
  initiatives.
• the promotion of brands, products and
  services using on-line, mobile and other
  interactive channels
• one-way media (TV, print, radio) , two-way
  media (Internet) , many-way media (social,
  mobile)
Digital Marketing ( Why)
• Digital Media Usage
  – will spend more time on computer/mobile vs
    traditional media
• Monitoring
  – Instant
• Targeting
  – Pin Targeting
• ROI
  – accurate analytics
  – Easy to calculate actual returns
Platforms (Where)

• Internet Marketing

• Social Media Marketing

• Mobile Marketing
Channels Digital Marketing (How)
• Web
  – Web Site ( Does All ? )
  – Microsite
  – Search Engine Optimization
  – RSS
  – Online forms
  – Webinars
  – Game Marketing (e.g. Second Life)
How (2)
• E-mail
  – Opt-In E-mailing ( e.g Groupon )
• Advertising
  – Web Advertising ( e.g Adwords)
  – Contextual Advertising
  – Sponsorship
  – Social Advertisements
  – Affiliate Marketing
How (3)
• Tags
  – QR codes
• Social Media
  –   Social Networking
  –   Social Apps
  –   Wikis
  –   Forums
  –   Blogs
  –   Rating Sites
  –   All Type of Content Generation Activities (
      Text,Photo,Video)
How (4)
• Mobile
  – Application
     • iphone/ipad
     • Adroid
     • Ovi
  – SMS/MMS
     • Direct Marketing
Reporting of Digital Marketing
• Analytics
  – Web Analytics
  – Link Analytics
  – Social Analytics
  – Ad Analytics
• Performance reporting
VidcoDigital for you
• Analyze
  – Business
  – Current use of Digital Marketing
  – Targeting
  – Competitors
• Plan&Coordination
  – Channel Selection
  – Use of Digital Marketing
  – Coordinate different Channels of Digital Marketing
VidcoDigital for you
• Apply
  – Produce ( Web, E-mail, Social Media , Mobile
    Apps, Content)
  – Manage ( Ads )
• Report
  – Ads performance
  – Campaing performance
  – General Digital Marketing Performance
Short Discussion
• Digital Marketing is business of Computer
  Science , Digital Media or Still for Marketers ?
  – Visuality
  – Usability
  – Multidisiplinary
  – New Era of Marketing
  – Technology
  – AI and Machine Learning
  – Algorithms
Cases
• Brand Awareness ( Istanbul Shopping Fest )
• Promotion ( 360 Istanbul, The Hall, 11-11
  ,Richie İstanbul, Ozdeger Ercin,
  Beyondclubbing)
• Manufacturer (Otifleks, Bes-a )
• Service Provider ( Dj School Istanbul, Highfive,
  Maptriks , Milo Dekorasyon)
Thank you for your Attention
• Any Questions ?
• Contact
  – info at vidcodigital.com
  – +90 216 345 67 45
• Presentation
  – http://www.vidcodigital.com/presentations/digital_marketing.pdf
  – Slide Share ( Search for vidcodigital )
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Digital marketing

  • 2. Digital Marketing (What) • Digital Marketing is the promoting of brands using all forms of digital advertising channels to reach consumers. (wikipedia) • does not include more traditional forms of marketing such as radio, TV, billboard and print because they do not offer instant feedback and report.(Jared Reitzin – Ceo of Mobile Storm)
  • 3. (What) (2) • the process of leveraging electronic channels, most commonly the Internet, in promotional initiatives. • the promotion of brands, products and services using on-line, mobile and other interactive channels • one-way media (TV, print, radio) , two-way media (Internet) , many-way media (social, mobile)
  • 4. Digital Marketing ( Why) • Digital Media Usage – will spend more time on computer/mobile vs traditional media • Monitoring – Instant • Targeting – Pin Targeting • ROI – accurate analytics – Easy to calculate actual returns
  • 5. Platforms (Where) • Internet Marketing • Social Media Marketing • Mobile Marketing
  • 6. Channels Digital Marketing (How) • Web – Web Site ( Does All ? ) – Microsite – Search Engine Optimization – RSS – Online forms – Webinars – Game Marketing (e.g. Second Life)
  • 7. How (2) • E-mail – Opt-In E-mailing ( e.g Groupon ) • Advertising – Web Advertising ( e.g Adwords) – Contextual Advertising – Sponsorship – Social Advertisements – Affiliate Marketing
  • 8. How (3) • Tags – QR codes • Social Media – Social Networking – Social Apps – Wikis – Forums – Blogs – Rating Sites – All Type of Content Generation Activities ( Text,Photo,Video)
  • 9. How (4) • Mobile – Application • iphone/ipad • Adroid • Ovi – SMS/MMS • Direct Marketing
  • 10. Reporting of Digital Marketing • Analytics – Web Analytics – Link Analytics – Social Analytics – Ad Analytics • Performance reporting
  • 11. VidcoDigital for you • Analyze – Business – Current use of Digital Marketing – Targeting – Competitors • Plan&Coordination – Channel Selection – Use of Digital Marketing – Coordinate different Channels of Digital Marketing
  • 12. VidcoDigital for you • Apply – Produce ( Web, E-mail, Social Media , Mobile Apps, Content) – Manage ( Ads ) • Report – Ads performance – Campaing performance – General Digital Marketing Performance
  • 13. Short Discussion • Digital Marketing is business of Computer Science , Digital Media or Still for Marketers ? – Visuality – Usability – Multidisiplinary – New Era of Marketing – Technology – AI and Machine Learning – Algorithms
  • 14. Cases • Brand Awareness ( Istanbul Shopping Fest ) • Promotion ( 360 Istanbul, The Hall, 11-11 ,Richie İstanbul, Ozdeger Ercin, Beyondclubbing) • Manufacturer (Otifleks, Bes-a ) • Service Provider ( Dj School Istanbul, Highfive, Maptriks , Milo Dekorasyon)
  • 15. Thank you for your Attention • Any Questions ? • Contact – info at vidcodigital.com – +90 216 345 67 45 • Presentation – http://www.vidcodigital.com/presentations/digital_marketing.pdf – Slide Share ( Search for vidcodigital )
  • 16. Easy way to have it