Marketing Channels
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Marketing involves creating customer needs and satisfying them through sales. The objectives of marketing are to maximize consumption, expand options, ensure customer satisfaction, and achieve profitability. Marketing channels include offline and online strategies. Offline marketing uses tactics like leaflets, coupons, discounts, standees, and events to directly engage customers in stores. Digital marketing was first used in 1990 and involves promoting products through electronic media like websites, apps, social media, emails, and messages. Common online tools and strategies for Photoexpress include its website, Groupon deals, bulk emails, Facebook ads and engagement, and integrating online and offline approaches.
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A tool in Marketing Communication that manifest immediate purchase with the help of impulsive buying decision. learn about various methods of sales promotion and key techniques.
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IT-factory solutions and products for shopping centers based on indoor navigation and localization using beacons: promotions and mobile coupons, shopping assistant and schemes of movement.
Sales promotion, direct marketing, interactive marketing and words of mouth m...
Sales promotion is a collection of marketing incentives used to stimulate short-term purchases of products and services. Advertisements provide reasons to buy while promotions incentivize buying through tools like samples, coupons, cash refunds, and premiums. The objectives of promotions are to increase awareness, trial, repurchase, and related product purchases. Techniques include samples, coupons, cash refunds, prizes, and cross-promotion. Direct marketing involves communicating directly with customers through channels like mail, catalogs, websites and mobile apps to deliver goods and services without intermediaries. It allows measuring response and building personal relationships with customers. Interactive marketing is a trend of moving from transactions to conversations through addressing individuals based on their unique responses and preferences
Digital marketing-overview-top-20-marketing-strategies
Digital marketing involves promoting products or services online through electronic media. It includes digital internet marketing, which uses online internet services for promotional campaigns. Some key forms of traditional marketing include word of mouth, print ads, and direct marketing. Digital marketing differs in that it utilizes electronic media and the internet. The document then outlines and provides examples for 20 important digital marketing strategies such as viral marketing, email marketing, social media marketing, and search engine optimization.
Brand building through integrated marketing communication
The document discusses brand building and communication through integrated marketing communication (IMC). It defines brand building as generating awareness and promoting a company using strategies like advertising campaigns. Brand communication involves activities like advertising, social media, and reviews to interact with customers. IMC integrates different promotion methods like advertisements, personal selling, sales promotion, public relations, and internet marketing to promote products and services. The goal of IMC is to generate short-term financial returns and long-term brand value. Examples of IMC include using different channels like advertisements, sales promotions, social media, and websites together in a coordinated manner.
Overview of marketing brian dunning
Marketing involves communicating, advertising, and exchanging products and services of value to consumers. It plays a vital role in promoting businesses by drawing attention to their products/services and creating lasting consumer relationships. The document outlines the evolution of marketing from the Production Era to today's Relationship Era. It defines key marketing concepts like the 4 P's of marketing - product, price, place, and promotion. Finally, it discusses different types of marketing strategies such as traditional, digital, brand, and relationship marketing.
Retail promotion strategy
Retail Promotional Strategy discusses elements of a retailer's promotional mix including advertising, sales promotions, store atmosphere, websites, personal selling, and publicity. It emphasizes that a retailer's promotional efforts must fit their overall strategy. The document outlines objectives for promotions such as increasing sales and traffic. It also discusses guidelines for promotions including utilizing promotions consistent with store image. Elements of the promotional mix like advertising, public relations, and personal selling are described along with their advantages and disadvantages.
Tools of sales promotion
Sales promotion is a marketing technique that uses incentives to generate specific actions or responses from consumers, trade partners, and salespeople regarding a product or service. Some common goals of sales promotion include introducing new products, increasing existing product sales, attracting new customers, and maintaining current customers. Sales promotions can be directed at consumers, sales staff, or distribution channels. Examples of consumer sales promotions include free samples, coupons, premium offers, and contests. Trade sales promotions target retailers and wholesalers through strategies like trade allowances, point-of-purchase displays, and dealer incentives. The document discusses various sales promotion strategies and their objectives, benefits, and potential limitations.
Sales promotion
AN INSIGHT INTO THE SALES PROMOTION TECHNIQUES BY DEW PIONEERS SUCH AS HUL ; MCDONALDS... ALSO KNOWING WHAT SALES PROMOTION IS ALL ABOUT
Unit 9- Promotion.ppt
Promotion involves communicating with customers about products and brands to inform, persuade, and reinforce messaging in order to increase sales. The objectives of promotion are to inform, persuade, remind, reinforce, and build brand image. Promotional tools include advertising, publicity, events, sales promotion, personal selling, direct marketing, online activities, and interactive marketing. The ultimate goal is to develop an integrated marketing communication strategy that combines these tools to deliver a consistent message through various contact points with customers.
International Promotion
International promotion involves promoting a business globally through various above and below the line methods, including multi-lingual advertising, public relations, sponsorships, and digital marketing, in order to increase brand awareness, sales, and customer loyalty in overseas markets. Businesses promote themselves internationally for reasons such as raising demand, market share, and brand awareness, as well as expanding into new areas. Promotional strategies can involve either a push approach that directly markets to customers, or a pull approach that motivates customers to seek out the brand.
Integrated marketing communications
This document discusses integrated marketing communication (IMC). IMC is defined as a customer-centric and data-driven approach that coordinates all marketing communication tools to maximize impact on consumers. The key aspects of IMC are that it allows all communication such as advertising, promotions, PR and direct marketing to work together as a unified strategy focused on the customer. IMC provides benefits like competitive advantage, increased sales and profits through more effective messaging that reduces risk for customers.
Sales Promotion | meaning| Promotion | types of Promotions | promotion strate...
Sales Promotion | meaning| Promotion | types of Promotions | promotion strate...KeerthanaVaradharaja2
Sales promotion is a marketing technique used to increase short-term sales or trial of a product or service. It involves the use of incentives and rewards to stimulate consumer demand. Some common sales promotion techniques include price discounts, coupons, contests, premiums, and sampling. The goals of sales promotion are to increase immediate customer sales, gain support from the sales force and trade partners, and stimulate demand. Sales promotion is differentiated from advertising in that it aims to drive short-term action rather than build long-term brand image.Sales Promotion | focus area | types of Promotions |a study on sales Promotion
Sales promotion is a marketing technique used to increase short-term sales or trial of a product or service. It involves the use of incentives or discounts for a predetermined limited period of time. The goals of sales promotion are to stimulate immediate customer sales, gain support from the sales force and trade, and increase brand awareness. Common types of sales promotions include price deals, coupons, contests, sweepstakes, premiums, and sampling. Sales promotion is aimed at both consumers and retailers to motivate purchasing.
Sales Promotion
This slideshow contains information about Sales Promotion, characteristics of sales promotion, tools of sales promotion etc.
Promotion decisions 29-10-13
The document provides information on integrated marketing communications, advertising, and promotions. It discusses developing effective communication strategies, including identifying target audiences, setting objectives, designing messages, selecting channels, establishing budgets, and deciding on media mixes. Specific topics covered include the role of advertising, developing advertising plans using the five M's framework, selecting appropriate media types, print ad components, and determining advertising budgets.
Unit 7 integrated_marketing_communication
This document discusses various tools for marketing communication including advertising, public relations, sales promotion, personal selling, direct marketing, and publicity. It provides details on each tool such as definitions, objectives, methods, examples, and the process of planning marketing communications. The key tools covered are advertising, its objectives and budgeting process, public relations objectives and methods, sales promotion methods and examples, and the process of personal selling. Social media marketing and its advantages for companies are also overviewed.
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Promotion mix by Neeraj Bhandari ( Surkhet.Nepal )
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Sales promotion, direct marketing, interactive marketing and words of mouth m...
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Digital marketing-overview-top-20-marketing-strategies
Digital marketing-overview-top-20-marketing-strategies
Brand building through integrated marketing communication
Brand building through integrated marketing communication
Sales Promotion | meaning| Promotion | types of Promotions | promotion strate...
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Sales Promotion | focus area | types of Promotions |a study on sales Promotion
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Marketing Channels
- 1. MARKETING
- 2. Marketing: Creating a Need is defined as Marketing Sales: Fulfilling the same need is defined as Sales
- 3. Objectives of Marketing: • Maximize consumption • Expand the Options • Ensure Customer Satisfaction • Profitability
- 4. Channels of Marketing: • Offline Marketing – Explains the direct interaction with Customer and the strategies to improve store sales • Online or Digital Marketing – Describes multiple ways to reach the audience and Impact of technology
- 6. Peak Sale Months 0 500000 1000000 1500000 2000000 2500000 3000000 3500000 TOTAL AMOUNT TOTAL AMOUNT
- 7. Ticket Size by Store 0 200 400 600 800 1000 1200 Series1
- 8. Foot Fall by Store 0 200 400 600 800 1000 1200 Series1
- 9. Offline Marketing: • Leaflets, • Coupons, • Offers/ Discounts, • Standee, • Events @ Stores, • Vouchers, • Paper Adds.
- 10. Leaflets:
- 12. Coupons:
- 15. Standee at Store or Mall:
- 16. Photo express Events at Malls:
- 17. Gift Vouchers:
- 18. Product Vouchers
- 19. Digital Marketing: • Digital Marketing was first used in 1990 • In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media • A great leap from traditional to Digital marketing techniques • Ex: Group On, Bulk SMS, Bulk Email, Face Book.
- 20. Software Tools to Multiple store Sales • Omni Channel – Orders via web – Order via Mobile app • Digital Marketing : - Facebook customer engagement - Groupon / Dealguru / dealdala - Mail Chimp. - Now floats for local discovery of store
- 22. Group On:
- 24. Bulk SMS:
- 25. Bulk Email
- 26. Other :
- 27. Face Book Page:
- 28. -Include other social media such as Twitter, g+ and Pinterest
- 29. Coming Up with:
- 30. Other: -Digital Ads such as Slide shows, Animated ads: -Give the info of competitors such as Photojaanic, Print land etc,. -Suggest how we integrate Online and offline approaches