Creating content is one tough work for a lot of people. In this presentation, I've defined what content is, how your brand definition affects content creation, what to create, sources for content creation, and how to overcome lag.

1. COMPELLING
CONTENT CREATION
STRATEGIES

3. A BIT ABOUT ME…

4. MY LIFE NOW IS
BASICALLY ABOUT
CREATING CONTENT…

5. MADMENSPEAK
REVELATIONS
EMEKA NOBIS
musings of an intellectual mind
1
EMEKA NOBIS: REVIRGINED
EMEKA NOBIS
STIFF
NIPPLES
poems for dummies

6. WHO AM I?
I HELP INDIVIDUALS WHO HAVE A
MESSAGETO SHARE WITH HUMANITY,
BUT ARE SCARED, CONFUSED AND
DOUBTFULTO CLARIFYTHEIR PATHS,
BUILD FORMIDABLE PLATFORMS AND
EARN PROFITABLY BY SETTING UP
EFFECTIVE SYSTEMS

7. THE QUESTION MANY
OFTHEM ASK WHEN
THEY SEE OTHERS SHINE
IS :AM I REALLY A
WRITER?

8. YOU ARE A WRITER WHEN
YOU’RE ABLETO STRING
WORDSTOGETHER IN A
WAYTHATTHEY PASS
ACROSS MEANING OR
MEANINGSTOTHE READER

9. IT DOESN’T MATTER IF
YOU’RE A PHYSICIST OR
HOUSEWIFE OR MEDICAL
DOCTOR OR SINGER OR
NATIVE DOCTOR

10. YOU’RE A WRITER IF
YOU’RE ABLETO WRITE
SOMETHINGTHAT
MAKES A MEANINGTO
YOUR READER.

11. MY FOCUS IS HELPINGYOU
UNDERSTAND HOWTO
COMMUNICATE WHATYOU’RE
ABOUT AND HOWYOU HELP
HUMANITY WITHYOUR
WORKS INVERY EMOTIONAL
WAYS.

12. UNDERSTANDINGTHIS IS
CRITICALTO MAKINGTHE PEOPLE
YOU’RE KEEN ON REACHINGTO
ENGAGE WITHYOUR CONTENT,
HAVETHEM SHARETHEM AND
BUILDYOUR INFLUENCE STATUS.

13. IT ALL STARTS WITHTHE
BASICS
YOUR BRAND

14. WHO DOYOU SERVE?
HOW DOYOU SERVETHEM?

15. THOSETWO DEFINE
YOUR BRAND STATEMENT

16. MY IDEAL AUDIENCE
COACHES, CONSULTANTS &
FREELANCERS

17. MY CORE MESSAGE
HELP INDIVIDUALS WHO HAVE A
MESSAGETO SHARE WITH HUMANITY,
BUT ARE SCARED, CONFUSED AND
DOUBTFULTO CLARIFYTHEIR PATHS,
BUILD FORMIDABLE PLATFORMS AND
EARN PROFITABLY BY SETTING UP
EFFECTIVE SYSTEMS

18. ITS DEFINITION HAS 2 PRONGS
CLARIFIESYOUR MESSAGE
TELLSYOUR IDEAL AUDIENCE

19. WHATYOUR BRAND STATEMENT
DOES?
- LASER-FOCUS ONTHE PERSONA
- DICTION (PROS & AMATEURS)
- HOWTO WRITETO HIM (PASTORS)
- TONE (INFORMAL OR FORMAL)

20. YOU’RE
COMMUNICATINGTO
REAL HUMANS

21. REAL HUMANS HAVE…
- FEELINGS
- EMOTIONS
- FEARS
- BIASES
- PROBLEMS
- OBJECTIONS
- DOUBTS

22. OBJECTIVES
- TO INSPIRE
- TO ENTERTAIN
- TO EDUCATE/ENLIGHTEN

23. I’M ANSWERINGTHE
QUESTION…
HOW WILLTHIS HELP MY
AUDIENCE?

24. WE CREATE CONTENT FOR…
- EMAILS
- SOCIAL MEDIA
- SCRIPTS
- WEBSITES
- POLITICAL SPEECHES
- REPORTS

25. WHAT IT IS CONTENT?

26. CONTENT IS RAW
INFORMATIONTHAT HAS BEEN
PACKAGED IN A STRATEGIC WAY
TO CONVEY A MESSAGE -
PHILOSOPHY, IDEOLOGY,
STRATEGY,ART, PROCESS, SYSTEM.

27. WHEN DONE IN A SAVVY MANNER,
IT CAN…
• INSPIRE NEW WAYS OFTHINKING
• STIMULATE CHANGE
• TRIGGER ACTION-ORIENTED
RESULTS.

28. MY FOCUS FORTODAY…
HYPNOTIC ELEMENTSTHAT ELICIT
EMOTIONAL CONNECTIONS,
CANONISEYOU AS AN
IDEOLOGICAL GOD AND
ENGENDERS INFLUENCE AND
PATRONAGE

29. ELEMENTS OF CONTENT

30. THE HOOK

34. THE PROMISE

36. THE IMPORTANCE

38. STRATEGY/PROCESS

40. CALLTO ACTION

42. WHAT CONTENT DOES FORYOU…
- POSITIONSYOU AS AN AUTHORITY
- IMPOSES EXPERTISE
- CREATESTRUST
- ELICITS RECIPROCITY
- RAISES LIKEABILITY

43. WHATTO CREATE?
CORE & COROLLARIES

44. CORE?
- CLARITY
- PLATFORM BUILDING
- EFFECTIVE SYSTEMS

45. COROLLARIES?
- PERSONAL &TRIBAL LEADERSHIP
- SOCIAL MEDIA
- STRATEGY
- TOOLS
- SOCIAL INTELLIGENCE
- EMOTIONAL INTELLIGENCE
- RELATIONSHIPS

46. ASSIGNMENT
WHAT’SYOUR CORE?
WHAT AREYOUR COROLLARIES?
48 HOURS

47. IFYOU WANTTO BEVICIOUS,YOU’VE
GOTTO CREATE DAILY!

48. CONTENT CALENDAR
- MONDAY : INSPIRATIONAL
- TUESDAY :THROW A QUESTION
- WEDNESDAY :TOOLS WEDNESDAY
- THURSDAY : BOOKTHURSDAY
- FRIDAY :TIPS FORTHE WEEKEND
- SATURDAY : STORIES, GOSSIP, LIFE
- SUNDAY : SPIRITUALITY

49. WHATTO SHARE?
- STATISTICS
- STORIES & EXPERIENCES
- ANSWER READERS’ QUESTIONS
- CONVERSATIONS WITH FRIENDS
- ECCENTRICITIES
- NEW DISCOVERIES
- PERSPECTIVES ON PUBLIC OPINIONS & NEWS
- FAILURES & SUCCESSES
- FAMILY ANTICS
- DIYTEMPLATES
- WORKABLE STRATEGIES
- REVIEWS OF BOOKS READ, MOVIES SEEN,AND
PRODUCTS USED

50. WHYTHE FUSS OVER CONTENT?
IN OURTIMES,THEY’RE FERRIED
TO PLACE WHEREYOU CAN’T
DEFENDTHEM…

51. A FEW RULES…

52. OBSERVETHE BRA STRAPS!

53. ALWAYS KISS!

54. CHECK SPELLINGS!

55. UTILIZE WHITE SPACES

56. PAY ATTENTIONTO CULTURE

57. BE ECLECTIC!

58. I HAVE A GIFT FORYOU

60. M.ME/EMEKAJOSEPHNOBIS

61. CONTACT
TWITTER : @IAMEMEKANOBS
BLOG :WWW.EMEKANOBIS.COM
LINKEDIN : HTTPS://
WWW.LINKEDIN.COM/IN/EMEKA-
NOBIS-2BA129B5/