Digital Influence - Facebook Advertising for Professionals
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http://digitalinfluence.com.au/webinar/facebook-advertising/ Digital Influence Webinars - Learn how to use Facebook ads to target, attract, engage and convert your ideal clients using our Social Sales Funnel strategy: We cover: Why use Facebook Ads Lead Generation Lead Nurturing Retargeting/Remarketing Power Editor Facebook Tracking Pixels Custom Audiences Conversion Goals
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Digital Influence - Facebook Advertising for Professionals
- 2. Building your Social Sales Funnel Social Sales Funnels Dallas McMillan Digital Strategist
- 3. Building your Social Sales Funnel Social Sales Funnels Focus on: Traffic
- 5. Design, Develop & Deliver Building your Social Sales Funnel
- 6. Be Known for 1 Thing 1 THING
- 7. How do you attract more ideal clients… 2. Like 3. Trust 4. Try 5. Buy And convert them into buyers?
- 8. Know Social Sales Process • Who we are • What we do • Who we help • What’s the ROI • Challenge: getting noticed
- 9. Know Like Social Sales Process • Why we do it • How we’re different • Why they should care • What we stand for • Challenge: Building alignment + Being remembered
- 10. Know Like Trust Social Sales Process • Why trust us • Our expertise • What’s the proof • Challenge: Making Sense & Differentiation
- 11. Know Like Trust Social Sales Process • How it works • How it’s easy • That it’s for them Qualifiy Buyer • Challenge: • Get them to take action Try
- 12. Know Like Trust Social Sales Process • Convert Sale • Begin Onboarding • Deliver Value • Challenge: Deliver detail while maintaining big picture and relationship Try Buy
- 13. Know Like Trust Social Sales Process Try Buy Output = Value = Revenue+ Relationships
- 21. Types of Traffic • Owned • Earned • Paid • Email • Search Social • Organic We Need Inbound Traffic
- 23. Social Sales Process supports the customer journey This creates a foundation for us to build our online profile, or marketing process, and our product ecosystem
- 24. Building your Social Sales Funnel Traffic Sources: Facebook Ads
- 26. New Facebook Ads Features • New Ads Manager • Power Editor • Custom Audience • Lookalike Audience • Facebook Pixels • Retargeting
- 28. Building your Social Sales Funnel Dallas McMillan Digital Strategist
- 29. 20% Text Rule
- 30. 20% Text Rule
Editor's Notes
- A key point is that your visibility and reputation can lead to dramatic increses in opportunities and profitability. But how do we get there?