Here is my keynote slide deck from my presentation at Social Media Day San Diego where I discussed how brands can leverage live streaming apps Meerkat and Periscope to tell stories, for marketing, for conversations and community. I focus more on understanding exactly what is “Mobile Live Broadcasting” while presenting the features, benefits and use cases for both of these apps. The key for me is less about the technology and more about having a strategy and philosophy for embracing them and engaging with your community. Apps and technology will constantly change but those brands and leaders who understand what it means to engage, create great content and the power of video will be able to jump between apps or like me find value on both apps. ---- New mobile live streaming app Periscope owned by Twitter, has been causing quite a stir on social media, forcing brands to scramble to try and embrace the power behind mobile live streaming. Unfortunately much like Snapchat the technology, the learning curve and the requirement to embrace change is scaring many brands from adopting this technology. The more I work with brands and see brands leveraging Snapchat and Periscope the more excited I am for the future of marketing, social media and community engagement. With that being said too many are looking at these technologies as one in the same. Although both are brand-new, the value propositions, the way brands should be leveraging these technologies, the audience that is using the technology and the community as a whole are very unique. Both apps require a new creative strategic real-time social media strategy that scares many into saying foolish things like: “My target audience isn’t using snapchat” or “B2B customers don’t care or have time to consume live streaming”, both of these myths I debunk in this slidedeck

1. @iSocialFanz

2. Look Your Audience in the
Digital Eyeballs
Tell Your Story &
Share Your Passion!
@iSocialFanz
It’s Time to THINK LIKE A FAN!

3. By 2019, 72 percent of all Internet
video traffic will cross content delivery
networks, up from 57 percent in
2014.*
@iSocialFanz
It would take an individual over 5
million years to watch the amount of
video that will cross global IP networks
each month in 2019*
*Gartner

4. Traffic from wireless and mobile
devices will exceed traffic from
wired devices by 2019.*
@iSocialFanz
Mobile video is generating
50 percent of all mobile data.*
*Cisco

5. WE ARE the: On-Demand Generation
@iSocialFanz
On-Demand Mobile Video
Consumer
YouTube &
Facebook
Videos
Instagram-
Vine-
Snapchat
Shorties
Live
Streaming

6. Hope You Were Paying Attention to…
@iSocialFanz
Total mobile video
traffic over the next 6
years will be more
than 22 times that of
the last 6 years!

7. Live Streaming isn’t New!
• Ustream
• YouTube
• LiveStream
• Google Plus Hangouts
• Justin.TV
• QiK
• YouNow
• Hang W/
7

8. What’s up with this silly animal and
submarine buzz..
@iSocialFanz

9. What's NEW!
• Watch Replays on Browser for Periscope
• Embed Your Live Feed on Your Webpage on Meerkat
@iSocialFanz

10. What Changed…..
We Are Living In A
MOBILE NOW World!
@iSocialFanz

11. Video is a Game Changer!
Look Your Audience in their
@iSocialFanz

12. @iSocialFanz

13. @iSocialFanz
Trust can’t be bought, it must be earned….

14. @iSocialFanz

15. @iSocialFanz

16. BE ENGAGED, IT’S A LIVE CONVERSATION
NOT COMMUNICATION PLATFORM
@iSocialFanz

17. LIVE & REAL-TIME DON’T GIVE YOU AN
EXCUSE, TO NOT HAVE A STRATEGY
@iSocialFanz

18. @Hootsuite – HootsuiteLife Campaign
live stream from every office!
18

19. Schedule – Go Live – Save - Analyze
19

20. Personal Branding & Storytelling
20

21. Live Events
21

22. Boardroom – Lockeroom - Backstage
22

23. Interview – Stream – Q & A
23

24. Keep
Calm
&
Live Stream
On!
It’s TOO early to
call a winner…
Google was the
27th Search Engine
March 2nd
Day of my 1st
Meerkat
@iSocialFanz

25. Focus on a Video Strategy Not a
Tool Strategy!
• The Apps and Technology will change
but a strategy for video & live events
is key.
• DON’T OVER THINK LIVE
STREAMING!
25

26. Bridge Your Existing Networks
Make Instagram Graphic
(@SueBZimmerman rocks
#SueBscope)
Create Canva Graphics to share
out upcoming streams and to be
used as thumbnail for live
streams!
It’s a Community, Build your
following by engaging & adding
value in others streams!
@iSocialFanz

27. PERFECT LIVE STREAMS SUCK!!
Have a strategy!
Be Yourself!
Stream!
Embrace Your Mistakes
Enjoy Yourself
Analyze and Review Afterwards
Tweak and Adjust then
Click Live Stream again….. @iSocialFanz

28. Hopefully I talked fast enough…
Here are some quick scenarios for how
some industries can leverage live
streaming that I gathered on
Periscope… (Another Use Case)
@iSocialFanz

29. Imagine if… (Travel)
Imagine if the city you planned to travel to for vacation
connected you with a local live stream influencer who
would give you a tour of the sites allowing you to
decide which to spend your time at when you visit…
@iSocialFanz

30. Ways to Leverage Influencers…
• Event Amplification
• Interviews of Executives
• Exclusive Access to Company Executives
• Exclusive Access to Products, Places or Insights
@iSocialFanz

31. @iSocialFanz

32. NOW LETS LET THE LIVE STREAM
AUDIENCE KNOW WE LOVE
THEM!! @iSocialFanz
Get the slides: www.isocialfanz.com/iSocialTalks