Jaakko Hattula osallistui Digital Health & Wearables keskusteluun CXPA Finlandin ja Mobile Mondayn yhteistapaamisessa Sanomilla 7.5.2015.

1. May 7th 2015, CXPA Finland
Jaakko Hattula, Head of Productization, Founding Partner

2. Huge potential for technology
in several markets
”If you were to choose one biometrical
sensor to wear, by far your choice would be
a heart rate monitor. Tells you more than
any other single sensor – applicable to
fitness, sleep, stress, amongst others”

3. From Sports to 24/7 –
significant expansion in market size
Significant growth opportunity in the
24/7 market – market value from current
$2Bn to $7Bn by 2017
500 million people seeking for a
new device in the category
•! Activity trackers are the highest growing
segment but offer little to no meaningful
feedback to users
•! 60 % of consumers are going to
purchase a new wellness tracker within
the next year – significant growth in
interest
•! Consumer awareness for self-
monitoring continuously increasing and
new consumers are entering the
potential user base
32.46
43
58
80
100
0
20
40
60
80
100
120
2013 2014 2015 2016 2017
M units sold annually
Paradigm shift – truly accurate and individual insights into wellbeing
43
58
80
100
M units sold annually
+ 32
%

4. PulseOn core differentiator
•! The world’s most accurate and reliable optical sensor
technology allowing PulseOn to develop leading edge
heart rate monitoring solutions to market
The most
accurate and
reliable
optical HR
sensor
!! Patented sensor solution to
extend operative range and
time
!! Advanced algorithms and
analytics – up to beat-to-
beat detection of HR
!! Wide operative range for
reliable continuous HR
monitoring during sports and
beyond

5. Two complementary revenue models
PulseOn Optical Heart Rate Module
•! PulseOn superior proprietary & patented
optical heart rate sensing solution
•! Turnkey integration for any wearable hear
rate monitor
•! NRE, module & algorithm licensing
PulseOn Sports & Fitness Reference Design
•! The most accurate and reliable HR readings in a
variety of sports with small & stylish device
•! Open interfaces to connect to 3rd party platforms
& integrated HR analytics for individualized
fitness insights
•! NRE & device sales

7. PulseOn in a nutshell
•! Ultimate comfort without a chest strap
•! Meaningful insights into training
•! Minimal design for superior usability
•! Wireless Bluetooth connectivity

8. PulseOn Heart Rate Wrist Band -
Design
•! No more bulky devices. Small in size, minimal,
simple design, big in accuracy.
•! Device 29 grams (2.6 x 3.1 cm + strap)
•! OLED display for checking HR, time, training
intensity and training effect during exercise.
•! Advanced manufacturing processes, including
stainless acid-resistant steel components
•! Clever USB charging clip
•! Custom woven fabric strap for ultimate comfort and
perfect fit.

9. PulseOn Application
The accurate HR data is turned into simple,
understandable information – for more
meaningful insights into training
•! Key features include: total training effect, training
intensity, fitness level improvements (VO2max), HR
profile graphs, map with speed & distance
•! Recovery time
•! Also accurate calories burned, detailed graphical
records on training history
•! Suggestion to reach next fitness level (coaching
coming soon)

11. jaakko.hattula@pulseon.com
LOSE THE STRAP
KEEP THE ACCURACY
GAIN THE INSIGHT