Are you a CMO looking to make an impact with your retail brand wherever your consumers are? Mobile is the solution for brand building, growth, and revenue. Learn how to unify brand awareness, engagement, and retention activities with a mobile campaign.
How Mobile Killed the Desktop: 33 Stats that Tell a StoryPlacester
It's no secret: mobile Internet traffic is growing, the number of folks who own mobile devices is growing, and more and more online consumers are seeking out mobile-friendly websites. A quick review of recent research data shows that the mobile revolution isn't some far-fetched piece of science fiction: it's happening NOW. If your business's website isn't optimized for mobile, you could be missing out on a ton of potential traffic, leads, and customers.
Digital is resonating in every client conversations; its becoming a business imperative for transformation and value accretion . Here's a snapshot of 2017 Digital trends emanating from multiple client conversations across industries and provide a go forward view for what's coming up in 2017 for enterprises keen on being digital.
Me Data - The Rising Opportunity for Self Optimization Apps Beyond
A new research study from creative digital agency Beyond, shows that the lack of concern over the privacy of Me Data - open, freely available, personal data - and the popularity of personal tracking apps is leading to a demand in self-optimization services like Google Now. These products and services will break out of the niches created by personal tracking apps, instead offering overall lifestyle self-optimization services based on several different strands of Me Data.
Are you a CMO looking to make an impact with your retail brand wherever your consumers are? Mobile is the solution for brand building, growth, and revenue. Learn how to unify brand awareness, engagement, and retention activities with a mobile campaign.
How Mobile Killed the Desktop: 33 Stats that Tell a StoryPlacester
It's no secret: mobile Internet traffic is growing, the number of folks who own mobile devices is growing, and more and more online consumers are seeking out mobile-friendly websites. A quick review of recent research data shows that the mobile revolution isn't some far-fetched piece of science fiction: it's happening NOW. If your business's website isn't optimized for mobile, you could be missing out on a ton of potential traffic, leads, and customers.
Digital is resonating in every client conversations; its becoming a business imperative for transformation and value accretion . Here's a snapshot of 2017 Digital trends emanating from multiple client conversations across industries and provide a go forward view for what's coming up in 2017 for enterprises keen on being digital.
Me Data - The Rising Opportunity for Self Optimization Apps Beyond
A new research study from creative digital agency Beyond, shows that the lack of concern over the privacy of Me Data - open, freely available, personal data - and the popularity of personal tracking apps is leading to a demand in self-optimization services like Google Now. These products and services will break out of the niches created by personal tracking apps, instead offering overall lifestyle self-optimization services based on several different strands of Me Data.
Digital ecosystem: how to manage your paid, owned and earned mediaReading Room Singapore
What is a digital ecosystem? Learn how to manage your digital resources – owned media (such as your website), earned media (such as social engagement), down to paid media (print or online advertisements).
This slideshow will take you through:
• Types of media
• What is a customer experience ecosystem?
• How do I create a customer experience ecosystem?
• How to test, learn and evolve
• Understanding your customers
• Some questions to get you thinking about your brand and situation
Happy reading! If you have any questions or would like to know more, please get in touch with Reading Room.
eMarketer Webinar: Six B2B Mobile Marketing Trends for 2016eMarketer
The use of mobile technology continues to grow more pervasive in business, creating new challenges and opportunities for B2B marketers. Topics in this webinar include: How is mobile’s role in the workplace evolving? How are B2B buyers and decision-makers using mobile to research purchases? What are the top ways B2B marketers will use mobile in 2016? To use mobile effectively, what challenges do B2B marketers have to overcome?
How enterprises in the travel business are successfully navigating their digital transformation strategy and interacting with their customers across every touch-point.
How will 3D printers, tablets, life-saving forks, Google Glasses and the interest graph change the way you do business this year?
This presentation by Thomas Crampton and Hannah Law will show you 5 trends that will change the way you do digital marketing in 2013. We explain the trend, show you some early adopters (including Nike, IBM, Heineken and Burberry) and recommend how you can make the most of it.
The Lucky 5 trends that you need to know about in 2013 are:
1. Be mobile, not do mobile
2. Bricks and Bytes: create shopping experiences, not transactions
3. Brand-awakened: brands with a higher purpose rule
4. Live in 60 Seconds: concept to production at speed
5. Smart Data: Big Data’s older, wiser sister
As we release the latest update to the SlideShare app, we take a look at how SlideShare has grown on mobile.
View blog post: http://blog.slideshare.net/2014/09/04/app-update-discover-and-connect-with-authors-who-matter-to-you
Download the SlideShare app: https://play.google.com/store/apps/details?id=net.slideshare.mobile
In January, we released Outlook 2014, identifying four key themes that we believed would play a major role in consumer behavior over the coming year:
Internet of Things/Anticipatory Computing
Notification Nation
Data Doing Good
Generation Y and Z
Let’s look back to see where we are now, and look forward to see where the trends are going in the second half of the year.
Gamification 101: Learn the Basics of Gamification StrategyTechnologyAdvice
Learn the basics of gamification strategy, including common terms, how to implement solutions, and what it can do for your company.
For more gamification resources, visit us at TechnologyAdvice.com
Created by the team at Twenty20.
Your customers are addicted to mobile and now, more time is now spent on mobile devices than on computers.
Consumers have made the shift from desktop to mobile but slow moving marketers haven't caught on. To win in mobile marketing it's essential to realize the power of mobile usage and craft campaigns for smartphone marketing. The recent KPCB Internet Trends 2015 report has some powerful data (included here) supporting the need for your attention to shift to marketing on mobile. The biggest key to success in mobile marketing is using engaging, authentic stock photos to connect with your mobile addicted customers.
How Digital Is Becoming A Mobile First ExperienceYuan Wang
We present the latest 2016 mobile marketing statistics and insights, showing increasing consumer adoption and changing behaviour around how people use mobile. We explore various options for using mobile in your marketing such as advertising, apps and campaigns. We summarise the factors influencing how a mobile experience differs from others. We revisit the App vs responsive website debate and propose a new approach. We provide tips on managing your own mobile presence – dos and don’ts, as well as case studies of excellent brand mobile marketing – advertising vs app, larger budget vs smaller budget.
Our lives have been indisputably influenced by mobile technology over the past 10 years and have created many fast-growing industries along with it. We use these devices everywhere at any point in time. Gaining critical mass doesn't mean though that we use these devices in a same way around the world. Albeit standardised to a large extent, user behaviour still significantly depends on who and where you are.
Discussed Usage Trends 2015 cover:
- Race for Engagement
- Seamless FinTech Solutions
- Uber: Uberization of Everything
- Smart Commerce
- Swiss Army Knife: Functional Integration of Extension Hardware
- Anyscreen Anywhere
This presentation was held at Global Mobile App Summit & Awards in Chennai, India. Feel free to comment and discuss this topic with me on twitter @ricowyder.
A quick presentation exploring how the internet has revolutionised the communication systems and technology worldwide. Talking through how accessing the internet has changed over time, with new and improved network systems and how consumer trends have adapted to the growing technology of todays world. Safe to say the world cannot survive without the internet.
The cycle of innovation and iteration that digital is known for means existing concepts can suddenly find radically new trajectories. In this report, we highlight ten ideas that have been gaining rapid traction, and which will reshape how we digitally interact with the world around us.
Discover the tech trends to watch in 2016 based on our experience: Mobile Commerce, Social payments, Deep linking and App Ecosystem, Push notification, Smart home and Home Entertainment, Deep learning, Cognitive Computing, Smart Virtual Personal Assistants, Algorithms, Ambient Proximity, Ambient Interfaces, Intelligent Cameras, Personality Analytics, Big Data, Cloud Computing, Vertical Collaborative Software, Virtual Reality, Augmented Reality will change the way brands interact with their customers.
Lessons Learned by Social Businesses, 10 June 2014CambsChamber
Richard Beattie, Senior Director Marketing and Social Cloud for Oracle, looked at the changes in social technology and how it is enhancing business at Cambridgeshire Chambers of Commerce Social Media event on 10 June 2014..
Digital ecosystem: how to manage your paid, owned and earned mediaReading Room Singapore
What is a digital ecosystem? Learn how to manage your digital resources – owned media (such as your website), earned media (such as social engagement), down to paid media (print or online advertisements).
This slideshow will take you through:
• Types of media
• What is a customer experience ecosystem?
• How do I create a customer experience ecosystem?
• How to test, learn and evolve
• Understanding your customers
• Some questions to get you thinking about your brand and situation
Happy reading! If you have any questions or would like to know more, please get in touch with Reading Room.
eMarketer Webinar: Six B2B Mobile Marketing Trends for 2016eMarketer
The use of mobile technology continues to grow more pervasive in business, creating new challenges and opportunities for B2B marketers. Topics in this webinar include: How is mobile’s role in the workplace evolving? How are B2B buyers and decision-makers using mobile to research purchases? What are the top ways B2B marketers will use mobile in 2016? To use mobile effectively, what challenges do B2B marketers have to overcome?
How enterprises in the travel business are successfully navigating their digital transformation strategy and interacting with their customers across every touch-point.
How will 3D printers, tablets, life-saving forks, Google Glasses and the interest graph change the way you do business this year?
This presentation by Thomas Crampton and Hannah Law will show you 5 trends that will change the way you do digital marketing in 2013. We explain the trend, show you some early adopters (including Nike, IBM, Heineken and Burberry) and recommend how you can make the most of it.
The Lucky 5 trends that you need to know about in 2013 are:
1. Be mobile, not do mobile
2. Bricks and Bytes: create shopping experiences, not transactions
3. Brand-awakened: brands with a higher purpose rule
4. Live in 60 Seconds: concept to production at speed
5. Smart Data: Big Data’s older, wiser sister
As we release the latest update to the SlideShare app, we take a look at how SlideShare has grown on mobile.
View blog post: http://blog.slideshare.net/2014/09/04/app-update-discover-and-connect-with-authors-who-matter-to-you
Download the SlideShare app: https://play.google.com/store/apps/details?id=net.slideshare.mobile
In January, we released Outlook 2014, identifying four key themes that we believed would play a major role in consumer behavior over the coming year:
Internet of Things/Anticipatory Computing
Notification Nation
Data Doing Good
Generation Y and Z
Let’s look back to see where we are now, and look forward to see where the trends are going in the second half of the year.
Gamification 101: Learn the Basics of Gamification StrategyTechnologyAdvice
Learn the basics of gamification strategy, including common terms, how to implement solutions, and what it can do for your company.
For more gamification resources, visit us at TechnologyAdvice.com
Created by the team at Twenty20.
Your customers are addicted to mobile and now, more time is now spent on mobile devices than on computers.
Consumers have made the shift from desktop to mobile but slow moving marketers haven't caught on. To win in mobile marketing it's essential to realize the power of mobile usage and craft campaigns for smartphone marketing. The recent KPCB Internet Trends 2015 report has some powerful data (included here) supporting the need for your attention to shift to marketing on mobile. The biggest key to success in mobile marketing is using engaging, authentic stock photos to connect with your mobile addicted customers.
How Digital Is Becoming A Mobile First ExperienceYuan Wang
We present the latest 2016 mobile marketing statistics and insights, showing increasing consumer adoption and changing behaviour around how people use mobile. We explore various options for using mobile in your marketing such as advertising, apps and campaigns. We summarise the factors influencing how a mobile experience differs from others. We revisit the App vs responsive website debate and propose a new approach. We provide tips on managing your own mobile presence – dos and don’ts, as well as case studies of excellent brand mobile marketing – advertising vs app, larger budget vs smaller budget.
Our lives have been indisputably influenced by mobile technology over the past 10 years and have created many fast-growing industries along with it. We use these devices everywhere at any point in time. Gaining critical mass doesn't mean though that we use these devices in a same way around the world. Albeit standardised to a large extent, user behaviour still significantly depends on who and where you are.
Discussed Usage Trends 2015 cover:
- Race for Engagement
- Seamless FinTech Solutions
- Uber: Uberization of Everything
- Smart Commerce
- Swiss Army Knife: Functional Integration of Extension Hardware
- Anyscreen Anywhere
This presentation was held at Global Mobile App Summit & Awards in Chennai, India. Feel free to comment and discuss this topic with me on twitter @ricowyder.
A quick presentation exploring how the internet has revolutionised the communication systems and technology worldwide. Talking through how accessing the internet has changed over time, with new and improved network systems and how consumer trends have adapted to the growing technology of todays world. Safe to say the world cannot survive without the internet.
The cycle of innovation and iteration that digital is known for means existing concepts can suddenly find radically new trajectories. In this report, we highlight ten ideas that have been gaining rapid traction, and which will reshape how we digitally interact with the world around us.
Discover the tech trends to watch in 2016 based on our experience: Mobile Commerce, Social payments, Deep linking and App Ecosystem, Push notification, Smart home and Home Entertainment, Deep learning, Cognitive Computing, Smart Virtual Personal Assistants, Algorithms, Ambient Proximity, Ambient Interfaces, Intelligent Cameras, Personality Analytics, Big Data, Cloud Computing, Vertical Collaborative Software, Virtual Reality, Augmented Reality will change the way brands interact with their customers.
Lessons Learned by Social Businesses, 10 June 2014CambsChamber
Richard Beattie, Senior Director Marketing and Social Cloud for Oracle, looked at the changes in social technology and how it is enhancing business at Cambridgeshire Chambers of Commerce Social Media event on 10 June 2014..
“20th Century Greek History Through Personal Narratives. Jewish Stories from Thessaloniki; Your Students’ Stories, Too. Video, Digital Story Telling And International Partnerships”
Digital Bangladesh // Prospects • Goals • ChallengesShakib Shikto
Digital Bangladesh is a promise made by Awami League to make Bangladesh improved in IT sector and technology by 2021 which is the 50th birthday of the nation using ICT as a weapon. Digital Bangladesh is a war against poverty and charter for change, not a target, a mission.
MVR is a sports technology company that uses artificial intelligence to test athletic vision, drive, and awareness. These short cognitive assessments have been able to predict success across sports. Research shows that speed, agility, balance, and coordination are all related to cognitive processing demands accurately measured by MVR’s intelligent, cloud-based system that successfully predict in-game performance statistics across amateur and professional ranks in various sports.
Apidays Singapore 2024 - A nuanced approach on AI costs and benefits for the ...apidays
A nuanced approach on AI costs and benefits for the environment
Joanna Reijgersberg-Siew, Senior Director, Data & AI - Avanade
Apidays Singapore 2024: Connecting Customers, Business and Technology (April 17 & 18, 2024)
------
Check out our conferences at https://www.apidays.global/
Do you want to sponsor or talk at one of our conferences?
https://apidays.typeform.com/to/ILJeAaV8
Learn more on APIscene, the global media made by the community for the community:
https://www.apiscene.io
Explore the API ecosystem with the API Landscape:
https://apilandscape.apiscene.io/
Matrix is among the world’s premier commercial fitness brands – an honor we take seriously. In the last two years alone, we’ve brought more innovative and unique concepts to the industry than any other brand. We’re able to do this by combining a talented development team with exclusive partner relationships from within our industry and beyond - partners that excel in their fields and, together with Matrix, are helping to reshape the fitness industry.
2020 Marketer's Guide to Emerging Technologies with Analegy Innovation Rating...Actuan Global
Technology buzzwords are inescapable but what do they all mean? In this document, we tell you which technologies are most likely to impact your customer experience. We also provide a handy score you can use prioritize the technologies most important right now.
On March 19, 2020, Evernym's product team gave a webinar introducing several new features for Verity and Connect.Me and unveiling our embedded wallet SDK for the very first time.
Here are the slides.
Insights Success has curated a list of “The 10 Most Innovative Cognitive Solution Providers, 2018,” who are excelling their provision of best-in-class cognitive solutions that incessantly advocate ingenuity in technological innovation and global services.
New Product Development Company - BuildingBlocks.laBuildingblocks
Take a look at our new product development services portfolio - Building Blocks is a “For Founder By Founder” software development company based in the heart of Silicon Beach, CA. The company was created by two founders seeking to disrupt the way companies invest in new product development and ongoing product support. The founders recognized many of the recurring issues of early stage product development for new startups and ongoing support for funded ones and sought to make a change.
The 10 Most Advanced QA & Testing Companies of 2019Mirror Review
With the digital changeover, the demand for quicker turnaround time on Quality Assurance (QA) has greatly increased. Hence, it is a crucial time for a QA and testing service provider to be able to deliver and complete testing much quicker. Moreover, the rapidly increasing user base of mobile devices, browsers, and operating systems, is also one of the major reasons behind the need for faster turnaround time on QA
The fastest moving enterprises share one thing in common: They don’t let today’s technology slow down tomorrow’s innovations. With first-hand insights from Jeff Sutherland, technology innovation expert, this slideshow discusses:
- Overcoming legacy ERP and CRM system roadblocks
- Never building anything twice at your organization
- Creating a feedback culture to spur innovation
**Download report: Gartner 2015 Magic Quadrant for Enterprise Application Platform as a Service (aPaaS)
Download this report to better understand the aPaaS landscape and how the right platform can accelerate your software delivery cadence and capacity.
http://ww2.mendix.com/gartner-magic-quadrant-q1-2015.html
Twitter: https://twitter.com/Mendix
LinkedIn: https://www.linkedin.com/company/mendix
We are proud to present in this e-book a wide range of AI solutions from 15 Greek and Cypriot Microsoft partners. As we are actively working with those partners to develop and co-sell their solutions across the world, we hope this will serve as an inspiration to Start-Ups as well as established software and solution providers to work with our partner team to build the strongest AI ecosystem across Greece, Cyprus and Malta.
If we need to survive all our mental health issues till the next decade on this planet, gamification could be the solitude that could help us escape time.
Sounds fascinating?
Well, keep on reading to check how this process relates to you!
If we need to survive all our mental health issues till the next decade on this planet, gamification could be the solitude that could help us escape time.
Sounds fascinating?
Well, keep on reading to check how this process relates to you!
This was a presentation provided to the Canadian Security Association (CANASA) association members 2019. It focused on the importance of branding and how your story porvides strategic differentiation and ultimately determines your personal and organizational success.
This presentation tackled the question. What do Contractors or small business owners that are marketing savvy do? What tools improve your productivity, market engagement and relationships.
I've been asked by many people both individuals, small businesses and organizations on what would l recommend for an individual's first 90 days in a new role. While this is a difficult question to answer, the important part is that you have a plan and that you realize it is a living document because there are no hard and fast rules. Here is a compilation of what l suggest may be a good starting point for anyone looking to accelerate understanding and change in a new role.
Here is my Homes Publishing Renovators Roundtable hosted by Jim Caruk of Caruk Group. A great session filled with Leaders representing the Contracting market from across Canada, discussing ways to elevate the industry and create positive change. Here are 5 seeds (ways of thinking) that if planted and nurtured can create a sustainable business model.
Here is the presentation that l delivered at the York DECA #ConquerYourImpossible event today. What a great event managed by the future leaders of our industries.
10 ways to Convert Prospects to Partners (CAMP Presentation)Suresh Parmachand
This was a talk that was done on behalf of the Canadian Association of Marketing Professionals (CAMP) at Ryerson University's Digital Media Zone an incubator for start-ups.
We discuss storytelling and how creating sustainable relationships is the only way to achieve organic growth in an era of hyper-connectivity and an enlightened marketplace.
It was the first presentation for the newly formed Canadian Association of Marketing Professionals http://canadianmarketer.ca/ whose main goal is to elevate marketing professionals through a variety of strategies.
Here is the presentation from Uponor Convention - Connections 2014 in Las Vegas. We had a panel of industry experts provide to us their insights on some macro factors impeding our success in attracting new industry leaders. I would like to extend a heartfelt thank you to all the panelists who dedicated their time to this effort from:
RPA/Contractor Magazine, Mark Eatherton
Mechanical Business Magazine, Adam Freill
Ron Jones, Green Builder Media
Steve Swanson, Uponor
Mark Vreugdenhil, Plumbing and HVAC
Video of session is in the works and will be uploaded shortly
This is a presentation from CMPX 2014 where we discuss how businesses need to rethink how the approach their customers and create organic engagement through being partners.
Attracting Future Leaders : Lessons for the Kool-Aid Kids from the Red Bull C...Suresh Parmachand
This is the presentation from the CMPX panel discussion : Lessons for the Kool-Aid Kids from the Red Bull crowd - Attracting Future Leaders. The discussion delves into the issue which the industry is facing which is a greater attrition rate due to retirement of the workforce than we do having new entrants entering the market.
Google Calendar is a versatile tool that allows users to manage their schedules and events effectively. With Google Calendar, you can create and organize calendars, set reminders for important events, and share your calendars with others. It also provides features like creating events, inviting attendees, and accessing your calendar from mobile devices. Additionally, Google Calendar allows you to embed calendars in websites or platforms like SlideShare, making it easier for others to view and interact with your schedules.
Building a Raspberry Pi Robot with Dot NET 8, Blazor and SignalR - Slides Onl...Peter Gallagher
In this session delivered at Leeds IoT, I talk about how you can control a 3D printed Robot Arm with a Raspberry Pi, .NET 8, Blazor and SignalR.
I also show how you can use a Unity app on an Meta Quest 3 to control the arm VR too.
You can find the GitHub repo and workshop instructions here;
https://bit.ly/dotnetrobotgithub
2. Cultural Charter
This is the charter that will drive all
of the organizations business
strategy and goals. It will enable
the employees to understand and
articulate what our business is
about and what we would like to
achieve everyday and the part they
play in that process.
Xsight, Inc.
Enhanced Experience
Mission: Provide innovative solutions to help our customers
meet their physical fitness goals.
Vision: Create the most effective
consumer software fitness company in the world.
Values: Fit. Fun. Fresh.
Objectives: Creating a company that provides
convenient solutions that meet the fitness needs of all people.
Company Promise: Fitness Is For Everyone
3. Gate 1 Gate 2 Gate 3 Gate 4 Gate 5
Stage 1 Stage 2 Stage 3 Stage 4 Stage 5
Idea
Screen Scoping
Second
Screen
Build
Business
Case
Go to
Develop
Go to
Testing
Go to
LaunchDevelop
Testing
&
Validation
Launch
• Discover Business
Opportunities
• Idea Generation
• Corporate Strategy
• Business Overview
• Environmental Scan
• Customer
Engagement
• Product Strategy
• Change
Acceleration
• Market Research
• Financial Analysis
(Scenario/Sensitivity)
• Market
Engagement Plan
Product Launch
Methodology
At X-Sight Inc. we leverage a
stagegate process to bring products
and services to market. Our team
continues to identify new ideas and
place them through the idea screen
to understand market viability.
The review team is comprised of our
executive team and we work on
challenging ideas and paradigms to
bring forward the most robust
solutions that will compliment our
offering, and continue to enhance
the experiences of our customers.
Xsight, Inc.
Enhanced Experience
4. Global Smartphone Market
The Xsight system presents an
opportunity to penetrate the global
smartphone market. Most of the
efforts will be focused on the North
American market for Initial Launch,
with the remaining markets following
within the First 5 years of Initial
Launch. This is to ensure we
leverage and maintain our first-
mover advantage where smartphone
market critical mass resides.
With the accelerated adoption rates
of technology within wearables
market, Xsight is able to develop a
strong loyalty-based program to
ensure user conversions are not
lossed.
Xsight, Inc.
Enhanced Experience
704.1MM
220MM 279MM 65.5MM
23.9MM
76.4MM
2015 2016 2017 2018 2025
China $255,544
India 227,243
Japan$115,209
Russia $97,948
North America $255,544
Cumulative Users (millions of users)
150MM
5. Market Potential
A more detailed view of the
technology our company is posed to
take advantage of to meet customer
needs and wants and drive market
penetration into a captured market.
Xsight, Inc.
Enhanced Experience
1.5%4.7%
Huawei Xiaomi
44.5%
5.2%
Lenovo Other
12.1%
32.1%
Samsung Apple
Worldwide Smartphone Sales by Vendor
poor ok good superior excellent
24 MM users
682 MM users
1900 MM users
1300 MM users
Smart Phone Technology
6. 30%
The Acitivist is an indivuaul that
is in high-impact sports and this
drives most of their lifestyle
choices they are proud of their
accomplishments and share
insights whenevr they can.
Activist
(Cross-fit, Aerobic, MMA,
Boxing)
40%
The spiritualist looks at work-life
balance and acitivities that are
loer impact and present more
movement and balance. .
Spiritualist
(Tai Chi, Yoga, Martial Arts )
30%
This is a health consious
indiviauls either by choice or due
to medical situation and are
looking at improving their way of
life and require guidance and
support on acitivities and caloric
management
Nutritionist
(Running, Jogging, Swimming)
Customer Mapping
Our Customer profiles are
segregated into three sections and
provides an equitable distribution of
user potential market.
Xsight, Inc.
Enhanced Experience
Jamal Magloire (Activists)
Kacem Zoughari (Spiritualist)
Spokespersons:
7. Market Potential
Steve Mann the father of wearable
technology
A) Law of accelerating returns and
extrapolates that as it relates to
wearable technology March 2015 –
2 signals 25% 0f US market adopt
wearable technology
B - Takes Everett Rogers normal
distribution and relates it to Simcoe’s
smartphone cumulative curve and
information from PWC, ABI, Credit
Suisse, and postulates that 21% of
US market accepts new technology,
Feb2015 – 25% of market embrace
wearable
We are in a time of the fastest
adoption and innovation in history
Xsight, Inc.
Enhanced Experience
A
B
8. Adoption of technology has followed a
normal distribution curve for the last 50
years. (Everett Rogers)
But adoption of technology has been
accelerating at a rates never seen
before in history. In 2012 in the U.S.A
adoption rate was 21% projected by
2015 to be 25% (Gonzalo Tudela, CEO
- Vandrico
Gardner Hype Cycle we can see the
visibility and maturity of technology.
Note we are posed for the next eureka
moment.
Xsight, Inc.
Enhanced Experience
Technology Sector
Rate of Adoption
9. The most Connected man in The
World, Chris Dancy has leveraged
the insights that he gained from his
systems to improve interaction with
his bodies signals thereby
augmenting his lifestyle. The new
connected way of life allowed him to
lose 100 lbs of weight.
Xsight, Inc.
Enhanced Experience
11. Technological Catalysts
Most notable experts in the field of
wearables are sighting a
convergence that will happen in the
future where head-mounted
displays(computers on your head),
activity monitors (devices that
quantify the human body) and smart
watches (devices that use glance to
convey analytics and information)
will all interact with each other to
provide a more robust experience.
The future is now as this
convergence paradigm is the
premise of the Xsight Inc system
and its software platform.
Xsight, Inc.
Enhanced Experience
12. Convergence Model
The Xsight system creates a unique
approach to sports learning. It
aggregates technology through
strategic partnerships. The Xsight
system creates customized training
with some of the worlds leading
trainers and intergrates both into a
software solution that scales with
your development, by tracking,
guiding then enhancing your
learning by making it personalized
and integrating Cognitive,
Transformative and Multi-media
learning theories.
Xsight, Inc.
Enhanced Experience
Software
Guiding
Tracking
Enhancing
Activ8
System
Interactive
Tech
Motion
Capture
Tutorial
Certified
Trainers
Unique Individual
Experiences (UIEs)
Analytics
Insights
Predictive
Big Data
Strategic
Partnerships
Wearables
Head
mounted
Wrist
Clothing
Handheld
Ora-X
Android
iOS
Samsung
Apple
Adidas
13. The Xsight system is a solution that
takes the insight of an instructor or
trainer to the next level. It allows
you to capture your optimal form in
whatever sport through our Kinect
system, and then stream it to
athletes in real world situations
through either your smart device or
augment the experience with our
Ora-X integration.
Augmented Experience Device
(ora-x)
Tethering Device
(Samsung, Apple watch,
smartphone)
Interaction Device
(MS Kinect, Adidas Gear)
Access Key
(smartphone)
Xsight, Inc.
Enhanced Experience
Product Profile
Product Name:
• Xsight - Enhanced Experience
Target Audience:
• Amateur sports enthusiasts who are
looking to improve their training by
augmenting their learning in real-world
situations. From the golfer, hunter,
fishermen, martial artists...whoever
wants to accelerate their muscle
memory delivery through augmented
reality.
Product Attributes:
• Xsight – Software
• Glasses – GPS, nightvision,
• Watch – Performance tracking app
• Kinect – Proprietary virtual
instruction and video capture
• Addidas – Intelligent apparel
Product Benefits:
• Largest network of certified
trainers within all major sports
lifestyle categories
• Leverages existing technology
platforms
• Predictive modeling of learning
needs
• Community of practitioners to
build support and recognition
14. Xsight Software Platform
The Xsight Software Platform
allows users to manage their
training through understanding
caloric intake and output by
measuring heart rate and
activity, food consumption,
training hours and sleep.
Xsight, Inc.
Enhanced Experience
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400 1
Trainees Ranking
15
Years
ZZ
Heart rate (active) : 3 hours
Calories burned: 124 kj
Calories target: 324 kj
Calories Consumed: 1300kj
Calories burned: 124 kj
Calories target: 2000 kj
Training : 1 hours
Calories burned: 124 kj
Calories target: 324 kj
Sleep : 8hours
Calories burned: 124 kj
Calories target: 324 kj
15. Leaderboard
The leaderboard component of
our Xsight platform allows
users to track the progress of
their activities versus their
goals and that of their peer
network.
Xsight, Inc.
Enhanced Experience
16. Trainer Network
Our extensive network of
certified trainers cover a wide
array of different specialties,
from yoga, martial arts, cross-
fit to aerobic, we have a
professional to meet your
training goals. With the ability
to have one-to-one sessions it
is a easy to understand why
many of our trainers are
ranked so high by other users.
Take the first step and change
your game.
Xsight, Inc.
Enhanced Experience
Louis Gialloreto
Bio:
A certified marketing expert, Louis’
kung fu is strong and has moves
that can beat any market challenge
or obstacle.
Learn the 8 deadly tactics and 3
moves to ensure market dominance
today.
Schedule your session.
400 1
Trainees Ranking
15
Years
Session hours remaining
17. Trainers Network
X-Sight
Experiential Gear
UniqueIndividual
Experience(UIE)
• Goal Setting
• Performance
Tracking
• Leaderboard
• Predictive Modeling
Xsight, Inc.
Enhanced Experience
Elements of Offering
Our program begins with the
download of the Xsight app. Identify
your goals, the system will prescribe
best path either :
A) A certified trainer
B) Choose videos from our library
Individuals can then customize their
routines dependent on their goals
and results. The system will always
recommend the most optimal path,
but choice is in the hands of the
user.
They can subscribe to the Unique
Individual Experience (UIEs) and
the level of wearable integration.
It’s simple…
1. Select activity
2. Set goals
3. Select training path
18. Environmental Scan
Xsight, Inc.
Enhanced Experience
Opportunities
Strengths Weaknesses
Threats
InternalExternal
AR Industry’s accelerated growth sees
unprecedented opportunity AR-enabled mobile apps to
reach $2.2 billion by 2016 up from $2 million in 2010
Adoption rates of all things tech occurring at
warp speed 35 years to adopt telephone, 13 year PC, 5.5 years for
mobile, by end of 2015 25% of USA pop adopt wearable technology =
fastest speed history has ever seen
AR and wearable Tech space market exploding =
$150 B by 2020 Apple, MS, and Samsung enter space, leaving
room for innovator in ecosystem. Of wearable market, North America
represents 50%, Europe 255, East Asia 17%, other 8%
Licensing agreements – patent still pending
Brand power – Xsight unknown
Distribution champions leaders essential. OEM, M2M
dependent
Uncertainties within AR and wearable space – Big
Three platforms building barriers, however open source proves almost
too difficult to contain leaving room for innovators
Disrupters displace new entrants OEM/distributor/ M2M
partnership critical. Champions within targets influence adopters
Regulations and privacy concerns must be managed,
consumer suspicions regarding of Big Data is assessed through value
driven solutions
Cannibalization within industry threating Ecosystems
grown up around Windows, Android or iOS platforms yet developers
able to address fragmented environment can stabilize app and software
models
An innovation delivering a solution that
addresses each of the 5 Factors that influence
Tech Adoption Rates: Xsight overlays across all major OS
platforms, is simple, multiple entry points basic to enhanced robust
use, trainer champions help easy of trial, and extensive on-line info
Xsight Technical mastery brings experience solution that
has yet to be delivered
R&D pipeline robust, furthers use for application underway
At macro level – Xsight a technologic force
Wireless carriers are increasingly
integrating wearable devices within their
M2M and loT strategies
Ecosystems products and services grow
around the platforms of the Big Three
(Apple, MS, Google) however increasingly
many are being built at a layer above the
OS.
Fragmented forces (i.e.: non-standard tools,
apps, and software- licensing models) and
proliferating ecosystems threaten expansion
as market changes in shape.
20. Strategic Partnerships
Our strategic partners will act
as a way to engage their
captured audiences and in
return we provide them value-
add that they can present to
their Customers to enhance
their Customers or their own
personal brands.
Xsight, Inc.
Enhanced Experience
21. Level of User Integration
Scalability
The Xsight System is the ultimate
lifecycle platform it scales based on
the needs and appetite for change
of the user.
This ensures the sustainability of
the system and the predictive
system allows the user to gain
recommendation points on other
activities the trainee may be suited
for based on the movement and
form data of the user.
Xsight, Inc.
Enhanced Experience Price
Features
Level I
Level II
Level III
Level IV
• Sight download
• Smartphone/watch
• Accessing Training
network
• Smartphone/watch
• Unique Individual
Experiences (UIEs)
• MS Kinect
• Adidas
iWear
• Wearable
integration
• Ora-X
22. Goto Market Strategy
Our goto market strategy will be
very deliberate in capturing the
attention and engagement of
opinion leaders then leveraging their
commitment to become brand
ambassadors.
At launch we will use guerilla tactics
to improve opportunity of earned
media and create market
engagement in key markets.
Once critical mass is achieved a
more formal integrated marketing
plan will be maintained.
Xsight, Inc.
Enhanced Experience
Opinion
Leaders
Early
Adopters
Late
Adopters
Early
Majority
Late
Majority
Resistors
Introduction
Growth
Maturity
Decline
Development
SalesRevenue
0
+
Guerilla Marketing
Social
Engaging Opinion Leaders
Public Relations
Experiential Marketing
Loyalty Management
23. A Brand Activation is the ability for
our brand to create an emotional
and lasting engagement with our
customers.
Our people and the experience that
we present to the marketplace
through our solution will be
paramount to our success.
As we move into the diffusion of our
solution into the market our
customers that enjoy our experience
will be catalyst of our brand as word
of mouth, social and guerilla
marketing will be much of our tactics
through the first phase of our
launch.
v
X-Sight
Inc.
Brand Activation Strategy
Xsight, Inc.
Enhanced Experience
24. Motion Capture dB
Motion capture videos allow
users to capture their form and
manage their progress with
training support so that it works
with the natural movement of
their body mechanics versus
the forms standard.
This 3D data that is being
captured can be overplayed
within different demographics
and activities to assist
organizations understand how
to deliver more effective
equipment to assist
practitioners performance.
Xsight, Inc.
Enhanced Experience
28. Monetization needs to be
dynamic and diversified at
inception with a transparent
approach to pricing that will
adapt based on success and
market demand. We will
leverage a ranking system to
gauge the most appropriate
way to engage our key target
audiences and adapt our
revenue model accordingly.
Xsight, Inc.
Enhanced Experience
$
XX,XXX.xx $
XX,XXX.xx $
XX,XXX.xx $
XX,XXX.xx $
Marketing Research
eCPM
Training Network
Device Commission
App Download
Revenue Ranking
15/30
like it.
Diffusion Projection
Facebook leveraged to undersatnd
successful.
32%
16%23%
29%
Breakdown Revenue
Here are the
categories of
revenue
which
contribute to
Xsights top
line sales.
30. Xsight, Inc.
Enhanced Experience
Yoga / Pilates profile
/ Spiritualist
- Increased flexibility
- Reduce stress and
tension
- Increase mental stability
and concentration
- Metabolic health
Benefits
- Martial arts
Golfer
- Golf population in the US
29,000,000
- Comprise approx.. 9.6% of
the population
- 77.5% are male 22.55% are
female
- Avg. age is 46
- 50% are employed in white
collar
- 90%use the internet on a
regular basis
- Avg. household income
$95,000
- 75% own a computer
- Competitive advantage
- Active low impact exercise
Peak Performers
- Athletes with levels of
fitness specific to
their sport
- Psychological strong
competitors
- Athletes that can
compete under
pressure
- Athletes with sound
musculoskeletal
system and structure
Market Opportunity
31. 5 Forces Model
Rivalry
BUYER
POWER
SUPPLIER
POWER
THREAT OF
SUBSITUTES
POTENTIAL
ENTRANTS
• Strong
• Offering unique – for
now – could be supplier
dominator and even
disruptor
• Transitioning suppliers
feeding ecosystem
• Switching supplier costs
= high –could loose
valuable lead time to
capture impending AR
tech boom
• Buyer switching costs = high - dependent on $
spent on AR item and adoption driven by trainer
preferences
• Buyer propensity to substitute = high if no value
seen
• Product differentiation = decreasing as AR tech
advancing
• Low threats – currently,
could become high if
similar solution created or
low if adoption low
• High barriers = splash
entry only leads to success
if product moves from
awareness to adoption
• Patents, licensing,
partnerships help protect
walls
Competitive rivalry high = marketers strive to
deliver the next technology disruptor. $20B will
be pocketed by OEM device shipment revenues
by end 2015. Wearable devices will help drive
wireless carries drive over $71 Billion in
additional service revenue by end of 2020
Industry Analysis
AR (augmented reality) applications as
revenue is forecast to be $2,2 billion by
2020.
The Big Three platform developers (Apple,
Microsoft, and Google) jostle for
positioning awaiting the “next big game
changer” which will highlight where the
market is going.
As VR (Virtual Reality) and AR threaten to
converge to bring the best of both
experiences to users, AR will gain edge
over not just VR but over entire
smartphone and tablet market.
Winners will be the cohesive forces which
keep the ecosystem together rather than
allowing it to fragment .
Until the ultimate AR solution and
experience for the consumer is delivered –
until then it’s game on!
Xsight, Inc.
Enhanced Experience
32. PESTEL Analysis
Political factors:
Evolving,
inconsistent
across the
globe
Economic
factors: AR app
market -
developed low
cost offshore
Social Factors
Infancy Aging
population a
driver for other
applications
Augmented
Reality adoption
rate 21% 2014,
25% 2015,
expected to be at
50% within two
years
AR-enabled
mobile apps to
reach $2.2
billion by 2016
up from $2
million in 2010
Privacy still
remains game
as litigation
dominates space
AR-enabled mobile apps to reach $2.2 billion by 2016 up from $2 million in 2010
Xsight, Inc.
Enhanced Experience
The wearable applications ecosystem
will account for nearly $850 Million in
revenue by the end of 2015. Driven
by ongoing innovation and
crowdfunding campaigns, SNS
Research estimates that investors are
expected to pour over $700 Million
into wearable company startups in
2014
The market is ripe for acquisitions of
pure-play wearable technology
startups, as competition heats up
between consumer and vertical
centric OEMs. Nearly 50% of all
wearable devices shipped in 2020 will
support embedded cellular
connectivity. This represents a $1.1
Billion opportunity for wireless chipset
suppliers
33. Augmented Reality Market
Xsight, Inc.
Enhanced Experience
M2M (Machine to Machine), Lot &
Wearable devices are expected to help
bring in $116 Billion in network
connectivity revenue by the end of 2020.
Following a CAGR of over 40% between
2015 and 2020
As consumer voice and data service
revenues reach saturation point, wireless
carriers are keen to capitalize on other
avenues to drive revenue growth. One
such opportunity is providing network
connectivity for M2M devices like smart
meters, connected cars, healthcare
monitors, and digital signage.
Further opportunities is in monetization of
wearable technology. To offset declining
markets in traditional mobile devices
OEMs are aggressively investing in
wearable devices.
Research Trends Report May 28, 2015
34. Xsight, Inc.
Enhanced Experience
A more detailed view of the
technology our company is posed to
take advantage of to meet customer
needs and wants and drive market
penetration into a captured market.
35. Monetization – Our revenue
strategy will be a mixed model.
Based on research on a
combination of advertising and
subscription would work best,
with subscription being the
most effective.
Xsight, Inc.
Enhanced Experience
•In-App Purchases
• Hardware
• Membership fees
• Customized training
•Paywalls
•Sponsorship Advertising
Software/App
Revenue Options:
•Freemium
• In-App Advertising
• Gated Features
•In-App Advertising
•Paid App
36. SMART GLASSES SALES TO SURPASS
SMART PHONES SALES WITHIN TEN
YEARS ACCORDING TO REPORT FROM
AUGMENTEDREALITY.ORG
“The Smart Glasses segment is at the core of
the next big computing wave which is about to
explode; whether you are an investor, a
hardware manufacturer, a startup, or a
software developer you have a 12 months
window to establish a strategy or risk missing
the opportunity,” explained Ori Inbar, author of
the report.
IMPLICATIONS FOR INTERNET AND
THOSE WITHIN THE ECOSYSTEM
4.5NB Smartphone subscriptions by end of
2018
60% Mobile video traffic growth rate through
2018
12X Growth of mobile date traffic between
2012 and 2018
60% Percent of world’s population covered
by LTE by 2018
2X Increase in mobile data traffic between
Q1 2012 and Q1 2013
Xsight, Inc.
Enhanced Experience
AUGMENTED REALITY
SMART GLASSES ADOPTION PHASES
37. Xsight, Inc.
Enhanced Experience
ROBUST SOFTWARE
ECOSYSTEM
Doors Open To Innovation
• iOS and Android
• Millions of experienced
developers
OPEN STANDARDS
LOW COMPONENT COSTS
• Connectivity for $2-$10
• Low entry costs
• Wi-Fi
• Bluetooth
• NFC
• Many CPU options
• Multiple embedded RTOS
38. What Is Driving Growth And Adoption?
Xsight, Inc.
Enhanced Experience
Hardware/Component Innovation
Software Ecosystem
New Business Models
Retail And Internet Impact
M2M (Machine to Machine), Lot &
Wearable devices expected to help
bring in $116 Billion in network
connectivity revenue by the end of
2020. Following a CAGR of over 40%
between 2015 and 2020
As consumer voice and data service
revenues reach saturation point,
wireless carriers are keen to capitalize
on other avenues to drive revenue
growth. One such opportunity is
providing network connectivity for M2M
devices like smart meters, connected
cars, healthcare monitors, and digital
signage.
Further opportunities is in monetization
of wearable technology. To offset
decline markets in traditional mobile
devices OEMs are aggressively
investing in wearable devices.
Research Trends Report May 28, 2015
Wearables Products Sold Estimated To Grow 366% By 2017
39. $1.2T In new opportunities from the
internet
10 X Increase in the number of
wearable devices over next 3-4 years
30B Wireless connected devices by 2020
4.5NB Smartphone subscriptions by end
of 2018
60% Mobile video traffic growth rate
through 2018
12X Growth of mobile date traffic
between 2012 and 2018
60% Percent of world’s population
covered by LTE by 2018
2X Increase in mobile data traffic
between Q1 2012 and Q1 2013
Xsight, Inc.
Enhanced Experience
Expected Market Acceleration
Wearables Products Sold Estimated To Grow 366% By 2017
40. $1.2T In new opportunities from the
internet
10 X Increase in the number of
wearable devices over next 3-4 years
30B Wireless connected devices by
2020
4.5NB Smartphone subscriptions by
end of 2018
60% Mobile video traffic growth rate
through 2018
12X Growth of mobile date traffic
between 2012 and 2018
60% Percent of world’s population
covered by LTE by 2018
2X Increase in mobile data traffic
between Q1 2012 and Q1 2013
Xsight, Inc.
Enhanced Experience
Expected Market Acceleration
THINGS
PEOPLE
PLACE
S
50B
THINGS
connected5
0
4
0
3
0
2
0
1
0
Billions
2000 20202010
1B
PLACES
connected
5B
PEOPLE
connected
0
1900 1990
Source: Ericsson Mobility Report, “On The Pulse Of The Networked Society,” June 2013
41. Xsight, Inc.
Enhanced Experience
The next market disruptor will cross - platforms, smartphones, tablets
offering the best features of Virtual and Augmented Reality
Industry Rivalry –
The Big Three platform developers (Apple,
Microsoft, and Google) jostle for positioning
waiting for the “next big game changer”
which will clarify as to where the market
and technology is going.
A disrupter who, by 2020, solves the gaps
of VR (Virtual Reality) and AR (Augmented
Reality) and offers the best of both
experiences to users. It could not only
capitalize on the $150 billion market - it
could conceivably threaten the entire
smartphone and tablet market industry.
Growth within the M2M (business to
business) and Ecosystems (collections of
products, services and companies that
grow up around a particular item and
feedback to it) brings innovative firms into
market at stunning rate as barriers to entry
low and still evolving.
42. Xsight, Inc.
Enhanced Experience
What’s exciting about the wearable
opportunity is:
• The open development
opportunity
• Connected and unobtrusive
• Always-on
• Consumers seeking constant
feedback
• Greater need to be engaged
• Shift towards experience – real
experiences growing
2013 Broadcom Corporation
Editor's Notes
Customer mapping allows you to create psychographic profiles for buyers under your customer segments. This ensures that you are sensitive to all members within the segment and understand not only how to engage, but maybe in some instances understand the buyers you may want your team to avoid.
This tool allows you to reflect on how your key Customers make their purchase decisions, then asks the question, do your tools and tactics help facilitate that decision?