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PulseOn
We make heart rate monitoring easier than ever
Ilkka Korhonen / Head of Science
We make heart rate monitoring easier
than ever!
Problems with
current devices:
- HR monitoring
massively
underpenetrated
- Current devices are
bulky,
uncomfortable and
technically oriented
- Continuous HR not
possible, limiting HR
only to training
PulseOn product innovation
Problems with
current devices:
- HR monitoring
massively
underpenetrated
- Current devices are
bulky,
uncomfortable and
technically oriented
- Continuous HR not
possible, limiting HR
only to training
PulseOn product
innovation:
 Accurate HR
without a chest
strap
 Small and stylish
wrist device
 Continuous HR to
consumers for the
first time
 Analytics – meaning
of HR
The most
accurate and
reliable
optical HR
sensor
World’s easiest heart
rate monitoring
Fitness market is rapidly growing
from niche to mainstream
Consumer Electronics Association 12/2013
* 2013-2014 expected
0
200
400
600
800
1000
1200
1400
2009 2010 2011 2012 2013 2014
Millions
Fitness technology growth in the US
+253 %
+59 %
+170 %
+32 %
+37 %
Challenge - €€€!
• International Go-To-
Market for a consumer
product (HW) requires
solid funding
– Marketing
– Manufacturing
– Sales channels
– Scaling
• Combination of private
and public funding
needed
Ilkka Korhonen / Head of Science
ilkka.korhonen@pulseon.com / +358 40 820 1357
We make heart rate
monitoring easier
than ever!

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PulseON - we make heart rate monitoring easier than ever

  • 1. PulseOn We make heart rate monitoring easier than ever Ilkka Korhonen / Head of Science
  • 2. We make heart rate monitoring easier than ever! Problems with current devices: - HR monitoring massively underpenetrated - Current devices are bulky, uncomfortable and technically oriented - Continuous HR not possible, limiting HR only to training
  • 3. PulseOn product innovation Problems with current devices: - HR monitoring massively underpenetrated - Current devices are bulky, uncomfortable and technically oriented - Continuous HR not possible, limiting HR only to training PulseOn product innovation:  Accurate HR without a chest strap  Small and stylish wrist device  Continuous HR to consumers for the first time  Analytics – meaning of HR The most accurate and reliable optical HR sensor World’s easiest heart rate monitoring
  • 4. Fitness market is rapidly growing from niche to mainstream Consumer Electronics Association 12/2013 * 2013-2014 expected 0 200 400 600 800 1000 1200 1400 2009 2010 2011 2012 2013 2014 Millions Fitness technology growth in the US +253 % +59 % +170 % +32 % +37 %
  • 5. Challenge - €€€! • International Go-To- Market for a consumer product (HW) requires solid funding – Marketing – Manufacturing – Sales channels – Scaling • Combination of private and public funding needed
  • 6. Ilkka Korhonen / Head of Science ilkka.korhonen@pulseon.com / +358 40 820 1357 We make heart rate monitoring easier than ever!

Editor's Notes

  1. + Heart rate monitoring massively underpenetrated due to usability issues with traditional chest belts + Current devices are very bulky and clumsy, targeted to technically oriented people (mostly men) + Continuous heart rate monitoring is not possible with current devices, limiting HR insights to during training
  2. + Heart rate monitoring massively underpenetrated due to usability issues with traditional chest belts + Current devices are very bulky and clumsy, targeted to technically oriented people (mostly men) + Continuous heart rate monitoring is not possible with current devices, limiting HR insights to during training