The document discusses research considerations for creating promotional materials for an organization called Surfers Against Sewage (SAS). It identifies looking at 3 existing promotional artifacts to provide inspiration, focusing on elements like layout, color schemes, fonts, and images used. When researching social issues, sensitivity is needed as issues can be personal and emotional. Data availability may be a challenge to overcome. Finished pieces would be displayed and distributed in seaside towns through posters, flyers, emails and other local methods. Funding may be an issue if many people do not care enough about the topic of sewage pollution to support SAS's cause.

1. Aims and Considerationssheet
ExistingProducts:
How manyexistingartefactsdoyoufeel youwillneedtolookat?
I thinkthat inorderto get a goodideaof differentexistingproductsIwill needtolookat atleast3
differentexistingartefacts.The reasonforthisisthat I thinkthisgivesyouanideaon how other
companiesandfirmsperformandwhatsort of techniquesandideastheyhave usedinorderto
helpgettheirmessage across.Thisisextremelyuseful as itmayprovide inspirationor itmay just
give youan ideaonthe style of things withinthe genre thatyouare working.
What kindsof artefactsare youexpectingtolookat?
I am expectingtolookatprintbasedartefactssuch as postersthatmay be displayedinpublic
places.Imay lookintoTV ad campaignsas well dependingonwhatsortof thingsIcome across.
What elementswill youlook attohelpyouwithyourresearch?
Some of the elementsIwill lookattohelpwithmyresearchinclude;the layoutof existing
artefacts, the colourschemesused,the kindof fontswhichare beingusedandwhatsorts of
imagesare beingused.
The reasonI thinkthat these elementsare importantisbecause the layoutmeansalot.The size of
the images,where the imagesare locatedandthe size of the textandwhere the textislocated
playa huge role and differgreatlydependingonthe purpose of the artefact.Lookingatexisting
artefactslayoutwill helpgive me anideaonwhatsort of layoutisbestfor thistype of artefact.
Secondlythe colourscheme makesahuge differenttowhatsortof emotionisconveyedanditis
goodto have a lookat whatcoloursare usedinconjunctionwithone anotherandwhich
combinationsare tobe avoided.Thisisdue to the fact that some coloursgowell togetherand
some do not,althoughsometimes coloursthatclash maybe usedtogetherforeffect. Furthermore
lookingatwhat kindof fontsare beingusedhelpsgetyoustartedandmayprovide some
inspirationandthisgoesforthe imagesusedaswell.
Considerations:
Why mightyouneedtobe sensitive whencarryingoutresearch onsocial actionissues?
You may needtobe sensitive whencarryingoutresearch onsocial actionissuesbecause itcanbe
quite personal tosome people andmanypeoplefeel verystronglyaboutsome of the issues.You
are alsodealingwithquite strongemotionsandyouneedtomake sure youconsiderother
people’sthoughtsandviewsrespectfullyanddon’tbe inconsiderate.
Couldyouface any problemswhentryingto researchsocial actionissues?If so,isthere away to
overcome these?
A problemthatI facedwhenlookingatsome campaigns istryingtofindclearstatisticsandvisual
data to back it up(graphs,charts etc.).SometimesIwouldbe able tofindapproximate written
data but wouldnotbe able to findanyvisual datato representitwith.SometimesIwouldbe able
to finddata fora similarsubjecti.e.couldfindvisual dataonsmokingbutnotsecondhand smoke
etc.

2. Where wouldyouexpectyourfinishedpiecestobe displayedanddistributed?
I wouldexpectthe finishedpiecestobe displayedisandaroundseaside townsandotherplacesof
interestnearthe sea.Within these placestheywouldbe displayedonbeaches,busshelters,train
stations,buses,billboards,magazinesetc.
The finishedpiecescouldbe distributedthroughpostviaflyersorletters,inemails,peoplehanding
out flyersaroundrelevantareas,could getlocal MP’son board to helppushthe ideaforwardetc.
What fundingissues mightanorganisationlike SurfersAgainstSewage (SAS) face?
Theymay have fundingissuesdue tothe factthat manypeople simplydonotcare or do notcare
enoughtosupportand take action inregardsto the topic of sewage.Itdoesn’teffectmanypeople
as it onlydirectlyeffectspeople whoeitherlive nearthe seaorgo to the seaside regularly(take
surfersforexample).Alsomanypeople whodocare wonttake action because theycantbe
botheredortheythinkthatit wontmake a difference.