The document discusses the Europeana initiative, which aggregates data from 2,200 cultural institutions to foster access to digital cultural heritage, promoting knowledge exchange and economic growth in Europe. It highlights the challenges and benefits of the current business model, including high operational costs and barriers for data re-use, while advocating for a shift to a more open licensing framework to enhance value creation. The potential for increased engagement and new technologies is emphasized as essential for evolving Europeana's role as a collaborative platform.

1. Shaping Access
Business Model Innovation
Harry Verwayen
October 23 2012, Berlin

2. #Europeana

3. Vision:
Openly accessible digital cultural heritage will
foster the exchange of ideas and knowledge, lead
to a better mutual understanding of our cultural
diversity and support a thriving knowledge
economy in Europe
-Council of Europe 2008-

4. Europeana is the collective of 2200 cultural institutions who
make their data available through a single point of access
b rary
ch LI
l Dut
Roy a
TE
L
APENET
German Digital Library
2008-2011
e
vr
L ou
rchief
Drents a

5. Europeana is the collective of 2200 cultural institutions who
make their data available through a single point of access
b rary
ch LI
l Dut
Roy a
ea na
Euro p CC
TE
L
-B
D Y -N
ig
ita C
l
APENET
German Digital Library
2008-2011
e
vr
L ou
rchief
Drents a

6. //Germany is the largest
contributor with > 3.49 million
objects, or 15.8% of the total

7. Check: preview.europeana.eu

8. Subject: Stadtsplan Berlin
Collection: Zentral- und Landesbibliothek Berlin

9. Subject: Max Duffek
Collection: National Library of the Netherlands

10. Subject: Tagesbuch Reinold Sieglerschmidt
Collection: Europeana 1914-1918

11. What are the + and - of this
business model?

12. //1. Costs of running this
are about Eur 5 million/year

13. //2. Main benefits are traffic
to europeana.eu (~ 5 million
visits/year) and lower startup
costs for aggregation, through
knowledge exchange and
standardisation

14. //4. Barriers for entry for
(re-use) are still very high.

15. Value Proposition!
Activities! Relationship!
Resources!
Stakeholders!
Partners! Channels!
standardising Views on Europeana
Costs! Benefits!
‘The business model describes the logic of our organization to create value’

16. It does not allow for re-distribution through Linked Open Data...

17. Collaboration with fast growing sites such as History Pin

18. Or even Wikipedia!

19. What can we do about that?

20. it is neccessary to change our perspective on value creation

21. it is neccessary to change our perspective on value creation

22. Key to this is changing the licensing framework

24. #EuropeanaCC0

25. 20 million records
free for re-use

26. Why is this significant?

27. //1. the largest single
dedication of cultural data to
the Public Domain

28. //2. It is a strong statement
that what was in the Public
Domain should stay in the PD

29. //3. A case study that we are
capable of organising
massive change in Europe, if
we do it together

30. what is the logic of value
creation (=business model)
for open data?

31. See how this affects the business model of our memory institutions:

32. All institutions perceived 3 main benefits and 3
risks;

33. All institutions perceived 3 main benefits and 3
risks;

34. All institutions perceived 3 main benefits and 3
risks;

35. On face value, risks seem to outweigh
benefits

36. But there are ways to change the
equation:

37. If we can show real life examples of increased
engagement and app development...

38. If we can redefine performance indicators beyond
visits to the institutions website...

39. If we can make technology work for us, with
persistent identifiers and improved multi-ligual
functionalities..

40. #Business model
innovation

41. What are the + and - of this
business model?

42. //1. Costs of running this
are still Eur 5-7 million/year

43. //2. Main benefits are
extended to views on any
website, # of apps developed
and research improved

44. //4. Barriers for entry for
(re-use) are much lower

45. Value Proposition!
Activities! Relationship!
Resources!
Stakeholders!
Partners! Channels!
Facilitation Views anywhere
Apps
Costs! Benefits!
‘The business model describes the logic of our organization to create value’

46. So, how do you do that?

47. #Hack4europe

48. We made the data available
for developers

50. 11 hackathons, > 75
prototypes

56. “Nice proof of concept.
Now what?”

57. 4 conditions that need to be
improved:

58. //1. <15 % of available
cultural objects are in
Europeana*
*Enumerate

59. //2. 64% of all items in
Europeana have rights labels

60. //3. 23% of the items contain
geo-spacial information

61. //4. 64% of the items have
good visual previews of the
content

62. #Europeana Future

63. We are rethinking Europeana as a collaborative
space

64. bs
La
n
pe
O
ework
Lic ensing Fram
mo dels
s
us ines
B
EDM
Kno
wle
dge
sha
ring
Where Europeana acts as a facilitator

65. stries
ve indu
i
Cr ea t
M
GLA
To allow others to build apps and services on

66. stries
ve indu
i
Cr ea t
M
GLA
To allow others to build apps and services on

67. What impact will that have on
the business model?

68. Value Proposition!
Activities! Relationship!
Resources!
Stakeholders!
Partners! Channels!
Engagement
infrastructure New business
Jobs
Costs! Benefits!

69. “Like truth, culture and
creativity are enduring”
- Nelson Mandela_

71. Thank you
Harry Verwayen
harry.verwayen@kb.nl

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