What is a "digital footprint," why does it matter, how to protect yourself, and how to build a positive web presence.

1. What’s your

2.  the information about a particular person
that exists on the Internet as a result of their
online activity.

3.  Social media posts:
 Facebook,Twitter, Instagram
 Mentions in articles
 Comments on websites
 Websites, blogs, old or new

4.  According to careerbuilder.com’s 2016
survey, 60%of hiring managers who
screen candidates via social networks said
they've found information that caused them
not to hire a candidate – on par with
the 51% who said the same in 2015

6. Poor communication skills –
29%
 Typos
 Text-speak English
 Too many abbreviations

8.  What the employer sees:
 Someone you can’t give basic writing or copy
editing tasks to
 Uneducated person
 Someone who thinks her weaknesses are cute and
doesn’t want to improve herself

9. Candidate bad-mouthed
previous company or fellow
employee – 31%

11.  What the employer sees:
 A negative, judgmental person
 Someone who will bad-mouth them in the future
 Poor impulse control

12. Discriminatory comments
related to race, religion,
gender, etc. – 33%

14.  What the employer sees:
 Lawsuits from other employees
 Offended customers not returning
 Having to limit jobs given to this person because
of concerns about who they can deal with, what
work you’ll do

15. Information about
candidate drinking or
using drugs – 43%

17.  What the employer sees:
 Will be habitually late;
 Will miss work a lot;
 Will lie and say she’s ill when she’s hung over;
 May have the police knocking at your door.

18. Provocative or
inappropriate
photographs, videos or
information – 46%

20.  What the employer sees:
 Drama: might offend colleagues and customers
 Poor impulse control
 Needs attention
 Employee with huge personal issues

22.  Google yourself
 Search different versions of your name
 Use the best result on your résumé
 Consider creating a Google alert on yourself
 Consider deleting accounts before job hunt or
changing your name on your old ones
 Be prepared to explain issues that might
show in a web search

23.  Adjust your privacy settings
 Instagram
 Facebook
 Any social media

24.  Don’t “friend” anyone you don’t know
 Bots
 Potential Employers
 Looks childish to have too many friends

25.  Turn off your LOCATION on SnapChat, etc.

26.  Build aWebsite
 weebly.com
 Wordpress.com
 Wix.com
 Blogger.com (Free with
a yourGoogle account)
 Build your presence
 Pinterest
 Google plus
 Linked In
 Linkedin.com
▪ Do not let it access your
contacts
 Résumé
 Professional contacts

27.  Create a NEW
Facebook profile or
page
 Create a NEW
professional email
address

28.  Post some positive comments to a
professional blogger or article
 Just thanking the author for some great ideas will
be higher on the search results

29. Remember….