This presentation discusses new trends in fan engagement around sport industry but can be applied to other industries as well. myQuiz.org is a platform which allows fan engagement via gamification.

1. Digital Fan
Engagement

2. Importance of Fan Engagement
• Fan engagement is vital for driving fans to
the stadiums, convincing them to spend over
$50 billion annually on their favorite teams and
leagues, and developing bonds strong enough
to create lifelong fan attachments
• A great stadium experience bolsters fan
loyalty
• In the last decade, stadiums went through
modernization, adding multi-story video boards,
luxury seats and suites, and a variety of
entertainment to improve fan experience
• Still the monetary cost and time commitment
of stadium attendance remain high
Source: Deloitte, “The Stadium Experience”
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3. Importance of Fan Engagement
• Fan engagement has become one of the top measures
by which sport properties, especially their digital services,
are judged
• Increased engagement escalates brand value. But for
value to be derived from engagement, it needs to be
monetized through measurable commercial
mechanisms that demonstrate return on investment
(ROI)
• It is crucial to have a high-quality digital offering in order
to grab fan attention
Source: Accedo, “Monetizing fan engagement in the digital era”
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4. Entertainment Beyond The Game Itself
• The more fans a sports franchise has, and the younger and more
targeted demographic it attracts, the bigger the opportunity to
build a sustainable fan base for the future
• If sports franchises can identify who their fans are and what
unique needs they have, franchises can invest their marketing
dollars in personalized experiences that will attract and retain a
new generation of die-hard fans, even as they build their new
stadiums and arenas
• The more identified fans they have, the more they can analyze
data that drives the development of curated experiences,
offers and products, that results in a higher lifetime value for
the fan
Source: EY Americas, “How teams can lure sports fans back”
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5. How Do You Currently Engage Your Fans?
• Do I integrate social media in my advertising
(if yes, what)?
• Do I engage fans during the game breaks?
• Do I currently utilize big monitors for fan
engagement?
• Do I integrate sponsors branding?
• Do I collect information about fans?
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6. Create a Fan Experience Of The Future
Engage
• Integrate gamification
Collect Data
• Basic information
• More Detailed
Information
Reward
• Use attractive prizes
• Attractive prizes drive
more players
Analyze Data
• Analyze data and
adjust your future
offerings
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7. Allowing Real Digital Experience
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▪ myQuiz.org is a SaaS platform specifically designed to accommodate medium to
large venues
▪ It is based off of Microsoft Azure and .NET technologies, enabling the
reliability, availability, speed, and scalability of the game
▪ The platform can support up to 40,000 concurrent players per event and is
perfect for engaging with your fans and advertising sponsors
Entertain your fans
during breaks
Grow fan loyalty
and engagement
Collect valuable
fan information
Provide your
sponsors with an
additional channel
for advertising
Attract old/new
sponsors and
increase your ROI
Get more leads
into your sales
funnel

8. Who is behind myQuiz.org?
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• The myQuiz.org platform was developed six years ago by WaveAccess USA -
a US based custom software development company
• WaveAccess USA has been providing high quality software architecture and
development services since 2000
• Supporting customers in their pursuit of cost-effective software, WaveAccess
USA has been building innovative solutions for a range of industries for over 19
years
• The company is headquartered in Las Vegas, NV with a team of 400+
professionals located worldwide

9. Contact Us
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Victor N. Baldi
Global Client Partner
victornbaldi@myquiz.org
+1 551-556-9044
Skype: victornbaldi