DIGITAL ENTREPRENEURSHIP

Naveed Siddiqui
PhD. M.B.E. PgDip Information Technology
Founder & CEO – Naveed Media Academy
www.facebook.com/NaveedAhmedSiddiqui33
www.linkedin.com/in/dr-naveed-siddiqui-191a4b2b
www.youtube.com/user/nvd30
www.youtube.com/user/NaveedAhmedSiddiqui3
nasiddiqui333@gmail.com
0092 337 04 92 400
DIGITAL
ENTREPRENEURSHIP

DIGITAL
ENTREPRENEURSHIP
“ T h ei n t e r n e t a n d d i g i t a l t e c h n o l o g i e s
a r e t r a n s f o r m i n g o u r w o r l d . D i g i t a l
t e c h n o l o g y h a s t o b e o u r f u t u r e .”
J e a n - C l a u d e J u n c k e r

WHAT IS
DIGIT
AL
ENTREPRENEURSHIP
DEFINITION

The Main Characteristics
The main characteristics of a
digital company are:
- Digital marketing activities.
- Digital selling.
- Digitization of processes.
- Digital nature of goods or
services.

Favourable Conditions are Important
According to the“Digital Entrepreneurship Scoreboard 2015”
there are 5 PILLARS that can foster digital
entrepreneurship:
-The Digital Knowledge
Base.
- DigitalBusiness
Environment.
- Digital Skills.
- T
axation and
Financial
Environment.
- DigitalEntrepreneurial
Mindset.

Digital Entrepreneurship Contribute to Economic Growth

WHO IS
A DIGIT
AL
ENTREPRENEUR
THE DIGITAL
ENTREPRENEUR

“The only way to do great
work is to love what you do
”
Digital Entrepreneurial Skills
Digital Entrepreneurs must
develop these skills:
- Creativity
- Leadership
- Goal Orientation
- RiskTaking

HOWTO
ST
ARTA
DIGITAL COMPANY
THE LEAN
APPROACH

DIGITAL
STRATEGY
“ D i g i t a l t r a n s f o r m a t i o n i s n o t a b o u t
u p d a t i n g y o u r t e c h n o l o g y b u t a b o u t
u p g r a d i n g y o u r s t r a t e g i c t h i n k i n g .”
D a v i d L . R o g e r

WHAT IS
DIGIT
AL
STRATEGY
DEFINITION

The Digital Strategy
Companies who want to set an
effective digital strategy should:
- Set the main goal.
- Identify the digital tools needed.
- Prioritize the initiatives.
- Measure the results.
DIGITAL
STRA
TEGY

The Digital Strategy
An effective digital strategy is considered a key factor for
businesses to success.
Nowadays having a valuable digital strategy is essential to
thrive in a such competitive global scenario.

TAKE ADVANTAGES
OFTHE
LATEST TRENDS
DIGITAL
BUSINESS
MODELS

The Disruptive Power of Internet

Digital companies who want
to thrive need to:
- Be innovative.
- Embrace digital revolution.
- Identify new market opportunity.
- Build new digital business models.
The Disruptive Power of Internet
Digital helps
to create new
business
models.

Sharing economy helps digital
entrepreneurs to renovate
long-standing industries.
Sharing economy is about make
money from underused assets.
Sharing Economy

Global Crowdfunding Fundraising
Source:“Massolution Crowdfunding Report,2015”

DIGIT
AL
INTERNATIONALIZATION
GLOBAL
STRATEGY
New technologies have opened
sped up internationalization.
“up markets and completely
”

Digital technologies foster
internationalization.
Customers and companies can
communicate easier and
products and services are
delivered faster and cheaper.
Most digital companies that are
“born global” have better
revenues.
Digital Internationalization

On the other hand from the
moment digital entrepreneurs
put up their websites they face
global competition.
By working with different
cultures digital companies must
be able to handle problems
associated with different
backgrounds.
Global Competition

DIGITAL
MARKETING
“ I g n o r i n g d i g i t a l m a r k e t i n g i s l i k e
o p e n i n g a b u s i n e s s b u t
t e l l i n g a n y o n e . ”
n o t

WHAT IS
DIGIT
AL
MARKETING
DEFINITION
Digital marketing is about
engaging users online and helping
“brands to connect with customers
”

Customers are online which
mean companies need to be
online too.
The Importance of Digital Marketing

- Enhance interactions
between companies and
users,improving customer
relationship.
-
-
Ease to identify targeted
customers.
Greater engagement.
Benefits of Digital Marketing
-
-
-
It’s more affordable than
traditional media.
Easy to use for small and
medium companies.
Ease to monitor and analyze
digital campaign with real
time results.

Relevant and entertaining
contents are more effective to
increase brand awareness.
Valuable contents go viral on
internet and lead to a successful
digital marketing performance.
Users are inundated with
content everyday,they attention
spans have become shorter.
Content Marketing

Digital marketing holds many
opportunities but also
challenges.
Different forms of digital media
and channels are proliferating
rapidly.
Digital Marketing is a FastThing

GAINING COMPETITIVE
ADVANTAGES
WITH DIGITAL MARKETING
COMPETITIVE
ADVANTAGES

Digital marketing is
important both for
traditional and digital
companies.
Companies can collect valuable
information and increase their
knowledge about customers and
competitors, in real time.
Digitization of processes and
Gaining Competitive Advantages

CUSTOMERS CHANGING
BEHAVIOR
INTHE DIGIT
AL ECONOMY
CUSTOMERS
BEHAVIOR

Unlike traditional media digital
technologies allow users to
self-select their own experience.
Customers are no more passive
users,they are proactive.
Users can interact each others
and influence the perception of
a brand online.
Customers Changing Behavior

Degree of Trust in Different Forms of Advertising
Source:“Nielsen Global Online Consumer Survey”

Rather than simply“consuming”,
people are becoming also
“producers” of products they like.
Companies can benefit from
“social influencers”.
Prosumers are a big opportunity
for companies:they are effective,
cheap and trustful.
Prosumers

HOW TRADITIONAL
COMPANIES MUST ADAPT TO
THE DIGITAL REVOLUTION
“ T h e d i g i t a l r e v o l u t i o n i s f a r m o r e
s i g n i f i c a n t t h a n t h e i n v e n t i o n o f
w r i t i n g o r e v e n o f p r i n t i n g .”
D o u g l a s E n g e l b a r t

A NEWWA
Y
OF DOING
BUSINESS
DIGITAL
REVOLUTION

Traditional business models,
processes end activities are being
transformed by the spread of
new digital technologies.
Digital transformation it’s not
only about changing technology
but changing the way companies
do business and it involves all the
organization.
Digital Revolution

- Develop new digital business
models,selling products or
services online.
-
-
Digitize business activities
and processes.
Improve employees skills
and company culture.
How Adapt to the Digital Revolution
-
-
- Digitize the organization,
improving the internal
communication.
Increase digital marketing
activities.
Engage with customers
online.

Benefits of DigitalTransformation

Digital revolution is now.
It affects every task,activity and
process within a company.
Companies must disrupt their
own traditional business model
before competitors do.
A Challenging Opportunity

BUSINESS
ORGANIZA
TION
INTHE DIGITAL ERA
DIGITAL
WORKPLACE

As digital technology evolves
much of the work that was
typically done in an office can be
now completed in a digital
workplace.
Digital technologies have broken
down communication barriers,
improving employees
experience.
DigitalWorkplace

-
-
-
Attract talent all over the
world.
Increase employees
productivity.
Increase employees
satisfaction.
Benefits of DigitalWorkplace
-
-
-
Increase employees
retention and engagement.
Improve communication
within the organization.
Reduce operating costs.
A research conducted by Deloitte identify the benefits:

Potential misunderstanding.
Lack the richness of
face-to-face communication.
-
-
- Different culture and
backgrounds can create
conflicts among employees
from different part of the
world.
Risks of DigitalWorkplace

Conclusion
Digital is a new industrial revolution and digital
entrepreneurship represents its core element.
The time to build a digital company is now.

DIGITAL ENTREPRENEURSHIP

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