1) The document discusses different levels of digital maturity that companies can have, ranging from beginners to "digirati". It focuses on the challenges of "fashionistas" who invest heavily in digital but lack coordination across initiatives. 2) It emphasizes that digital governance is needed to align branding, user experiences, and avoid duplicate solutions. Departments may compete instead of collaborating without central guidance. 3) The presentation provides an overview of how to establish digital governance through defining strategy, assembling teams, aligning goals, and establishing standards and processes to maximize success and guide organizations.

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WOMEN IN DIGITAL SWITZERLAND
Geneva Meet-Up
February 23rd 2016

2. Aurélie Duplais
co-CEO Virtua

3. DIGITAL MATURITY?

4. DIGITALINTENSITY
TRANSFORMATION MANAGEMENT INTENSITY
Digital maturity
SOURCE: CAPGEMINI CONSULTING

5. Digital maturity
• DEFINITION 1: carrying out some experiments though largely skeptical of the value of
digital.
• DEFINITION 2: strong in the “how” but with few investments in digital.
• DEFINITION 3: doing a lot in digital but with little focus on the “how” . This is not cohesively
managed.
• DEFINITION 4: these are the companies that understand how to drive value from digital,
balancing both “what” they do and “how” they manage it.

6. DIGITALINTENSITY
TRANSFORMATION MANAGEMENT INTENSITY
Digital maturity
Beginners Conservatives
Fashionistas Digirati
SOURCE: CAPGEMINI CONSULTING

7. DIGITALINTENSITY
TRANSFORMATION MANAGEMENT INTENSITY
Digital maturity
Beginners Conservatives
Fashionistas Digirati
SOURCE: CAPGEMINI CONSULTING

8. DIGITALINTENSITY
TRANSFORMATION MANAGEMENT INTENSITY
Revenue generation
- 4% - 10%
+ 6% + 9%
SOURCE: CAPGEMINI CONSULTING

9. DIGITALINTENSITY
TRANSFORMATION MANAGEMENT INTENSITY
Profitability
- 24% + 9%
- 11% + 26%
SOURCE: CAPGEMINI CONSULTING

10. Let’s talk about the Fashionistas!
They do a lot with digital already. They invest everywhere. They have mobile apps; new websites; ecommerce and collaboration platforms.
They have everything being invested in various business units or brands, but nothing that is coordinated.
What’s missing : digital governance

11. Raise your hand if…
… YOU SAW INCONSISTENT BRANDING AND USER EXPERIENCE
ACROSS DIFFERENT PROPERTIES THAT TARGET THE SAME CUSTOMER.
… YOU WITNESSED DIFFERENT GROUPS CHOOSING DIFFERENT
SOLUTIONS FOR SIMILAR PURPOSES (CONTENT MANAGEMENT,
PAYMENT PROCESSING, SEARCH, ETC…).
… YOU EXPERIENCED INITIATIVES WASTING RESOURCES BY COMPETING
WITH EACH OTHER WITHIN THE ENTERPRISE.

12. Department vs. Department
Department vs. Enterprise.
Department vs. User.
Typical internal conflicts over digital

13. The digital today?
SUM OF INDIVIDUAL INITIATIVES LED BY
RELEVANT DIGITAL EXPERTS TO HELP GROW THE
COMPANIES…BUT WITH NO COMMON VISION

14. The reality for our fashionistas?
Sometimes over 10 years of various people coming in and out of their e-commerce and IT departments
that have all undertaken a variety of projects for an array of different people.

15. DIGITAL GOVERNANCE CAN HELP!
The good news?

16. « Digital governance is a framework for establishing
accountability, roles, and decision-making authority for
an organization’s digital presence. »
It’s a way to be intentional about a collaboration model
for digital teams.
Lisa Welchman
What is it?

17. rapid and better innovation,
cross silos capabilities (integrated data, employee
collaboration, etc…)
operating dexterity
risk management (brand exposure, confidentiality breaches,
etc…)
What is at stake?

19. Let’s get started

20. Let’s get started
Define the scope of your digital strategy
- what « digital » means in your organisation ?
- identify what you want and need to govern
- identify who does what

21. Let’s get started
Build a team of digital champions
- people are the most valuable resource
- assemble a diverse groupe of team members
- they will become your governing body

22. Let’s get started
Align goals and priorities
- outline a documented plan (digital policies)
- establish and align objectives with expectations
- provide direction to satisfy customer needs
- answer the question: what are we going to do in principle?

23. Let’s get started
Establish tools, processes - or standards & guidelines -
- identify what is needed to govern your digital environment
• Digital Standards
• Digital Processes
• Digital Guidelines

24. Let’s get started
Assign appropriate responsibilities and accountabilities
- maintain and ensure compliance
- enforce rules
- support the law abiding

25. Never forget!
Digital governance is here to help your
organization maximizes its success towards
achieving business goals…with no hassle !

26. Digital governance manifesto
- be very clear on how you want to use digital technologies to guide the
organisation
- build governance before you execute any redesign of websites
- base everything on collaboration
- get supports from top management (if they are not already leading the way)
- believe that digital does not solely belong to IT experts, it needs to irrigate
the entire company.
- take on board everyone…really everyone!
- believe in the people, break silos, create a « digital culture »
- train offline marketing people to digital marketing and educate digital
marketers to offline marketing.

27. MERCI !