The document provides information on various digital marketing and social media campaigns for different clients. It includes summaries of campaigns for instant noodles in Vietnam, anti-dengue fever medication nationwide in Vietnam, cooking and fashion contests by BigC supermarket nationwide in Vietnam, and other product launches and activations in Vietnam. It also includes information on social media platforms like Facebook, concepts for digital campaigns, viral marketing, PR, and the use of forums and video sharing sites. There are sections on Power's ad network in Vietnam, search engine marketing, and the differences between search engine optimization and search advertising.
E-scape Interactive and Orchard PR explore some of the key challenges and opportunities facing marketeers and business owners in 2012.
As marketers, we face unprecedented challenges. The communication landscape has changed for good. No longer can we rely on one or two methods to reach, engage and motivate our audiences. We have to generate meaningful messages and content, that work across multiple platforms – from print to computer, tablet to mobile device – and reach our target without getting filtered out in the process.
Understanding the digital marketing services 2011Ram Kharvy
A humble to attempt to understand the Digital Business and the current Trends - Thanks to all Industry Masters and their knowledge on the Internet which has been utilized to convey this Information
Digital Marketing is latest trend of marketing in Indian Real Estate. It helps in generating targeted customer efficiently along this it reduces MARKETING & PROMOTION cost by 50%.
E-scape Interactive and Orchard PR explore some of the key challenges and opportunities facing marketeers and business owners in 2012.
As marketers, we face unprecedented challenges. The communication landscape has changed for good. No longer can we rely on one or two methods to reach, engage and motivate our audiences. We have to generate meaningful messages and content, that work across multiple platforms – from print to computer, tablet to mobile device – and reach our target without getting filtered out in the process.
Understanding the digital marketing services 2011Ram Kharvy
A humble to attempt to understand the Digital Business and the current Trends - Thanks to all Industry Masters and their knowledge on the Internet which has been utilized to convey this Information
Digital Marketing is latest trend of marketing in Indian Real Estate. It helps in generating targeted customer efficiently along this it reduces MARKETING & PROMOTION cost by 50%.
Fashion Traffic is a digital media platform connecting premium publishers and brands across fashion, beauty and lifestyle. Working across affiliates, display, lead generation, mobile, search and social media we converge brand's and publisher's digital requirements in one place – join today!
Social Revolution: Connecting with Today’s CustomerHubSpot
Salesforce.com’s George Hu and HubSpot’s Brian Halligan discuss how your organization can turn the social revolution into a competitive advantage. View the entire webinar: http://www.hubspot.com/new-webinar-revolutionize-sales-and-marketing/
PixTV 23: YouTube for Marketers. From Killer Content to Astonishing Adwords.Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/Xy0zfi
YouTube has been around for years now, but many marketers skip it when developing their marketing strategy. That's too bad because YouTube can be a powerful tool for businesses to get seen. Theresa Moore and Rob Ciampa will be tackling the questions every YouTube marketer faces when developing a video strategy (hint: it's not all about production). From social marketing to AdWords, they will show you how to build a real audience and keep it.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
Fashion Traffic is a digital media platform connecting premium publishers and brands across fashion, beauty and lifestyle. Working across affiliates, display, lead generation, mobile, search and social media we converge brand's and publisher's digital requirements in one place – join today!
Social Revolution: Connecting with Today’s CustomerHubSpot
Salesforce.com’s George Hu and HubSpot’s Brian Halligan discuss how your organization can turn the social revolution into a competitive advantage. View the entire webinar: http://www.hubspot.com/new-webinar-revolutionize-sales-and-marketing/
PixTV 23: YouTube for Marketers. From Killer Content to Astonishing Adwords.Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/Xy0zfi
YouTube has been around for years now, but many marketers skip it when developing their marketing strategy. That's too bad because YouTube can be a powerful tool for businesses to get seen. Theresa Moore and Rob Ciampa will be tackling the questions every YouTube marketer faces when developing a video strategy (hint: it's not all about production). From social marketing to AdWords, they will show you how to build a real audience and keep it.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
Ever heard of the semantic web? Cloud computing? The Transmission Effect? Lori H. Schwartz, SVP, Director of the Interpublic Emerging Media Lab presents the most up-to-date and exciting emerging trends. Don’t get left behind!
Digital and Social Media in Aesthetics MarketingVincent Teo
This is a presentation I gave at a Regional Aesthetics Marketing Workshop on how clinics in Asia can leverage on digital and social media to engage consumers and acquire new prospects.
Creating a social media strategy for a tourism business | Block 1: Basics of ...Francisco Hernandez-Marcos
Creating a social media strategy for a tourism business
Block 1: Basics of online marketing
International Master in Hospitality and Tourism Management
ESCP Europe - Cornell University School of Hotel Administration
22. Website Development
Sitemap
SEO
Concept Idea Design Code Data Management
SEM
Content
23.
24.
25.
26.
27.
28. Digital Campaign
Brief
Research
Social
Media
Manage ORM KPI
ment
Creative
Planning
Process of Digital Campaign
29. Power Analytics
Consumer Insights
What do your customers like,
love, hate?
When & Where are they talking?
We help you to answer all of
these questions
Competitive Intelligence
You can compare and stay ahead of the
competition.
Online Reputation Management
It helps you to detect early any potential
online crisis by monitoring your brand
names, CEO, Board of Directors and other
VIPs.
Key Influencers
You can find online opinions that
matter most.
Feedback System for Offline Marketing Performance
You can gauge the reaction of your latest TV ad or print
Ad: how ads are perceived; what clicks, what doesn't.
30. Social Media
The largest social network in the
world
Facebook
A pinboard-style
photo sharing social
network Pinterest Zingme The biggest social
network in
Social VietNam
Media
A Vietnamese Social
Network from VTC
Go Twitter
Tamtay An online social networking
One of Vietnamese earliest service and microblogging service
social networks
31. Social Media – Content
Storyline
Content Strategy Development & Content creating
Management
Articl Contes
e& Socia t&
Applica
tion
New l
s Vide
Cont o&
Musi
ent
Product
c
Informati
on
32. Social Media - Facebook
Fanpage Event
Ads Application
Facebook
38. Viral Marketing
PR
Contes
Social
t& Networks
Article
&
Socia Applica
tion
News l Vid
Cont eo
&
Forumseeding
ent
Product
Mus
ic
Informat
ion
Video sharing
sites
Plan & Production ORM Evaluation
39.
40.
41.
42. Ad Network
1,000+ Your ad
Multiple
websites countries
One stop Ad Network Platform
Right Audience - Right Environment
43. Power’s Ad Network (Vietnam)
100+ high quality sites
*Content Channels
8 Local Content Channels* Youth
554 million page views Business
Lifestyle & Enter
19.5 million unique users Sports
Technology
News & info
Media and creative optimization available throughout campaign
Gaming
Free ad serving and weekly reporting
Premium (customized) Channels, Demographic Optimization, and
Performance (Pay Per Click) available upon request.
44. Power’s Ad Network (Vietnam)
CPM CPM CPM
CPM CPM CPM
CPM CPM CPM
Available for CPC
45.
46. Search Engine
Takes a while to see return on
investment but it does prove
its value to patient business
owner as once its done
successfully, it generates long
term values
SEO
Search advertising PPC
can be quickly started
and bring immediate
result with highly
Focus on Keywords measurable ROI.
with 2 kinds : However, it follows “you
CPC and CPM pay, you go” model.
Google
Adwords SEM