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connect.BASF - the Online Business Network

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connect.BASF is an internal Enterprise 2.0 platform. It helps BASF employees worldwide to network, share knowledge and collaborate. This presentation was first shown at the DMMK Congress Nov. 2011 and is updated regularly.

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connect.BASF - the Online Business Network

  1. 1. connect.BASFCreating Chemistry with an Online Business NetworkDr. Chee Chin Liew, Marlene WolfCommunity Management connect.BASFMay 2, 2013
  2. 2. 22BASF – The Chemical Company Our chemicals are usedin almost all industriesWe combine economical successwith social responsibility andenvironmental protection Sales 2012: €72,129 million EBIT 2012: €6,742 million Employees: 110,782(December 31, 2012) About 1,070 new patents filed in 2012 6 Verbund sites and about380 production sitesDr. Chee Chin Liew & Marlene Wolf, BASF SE – connect.BASF: Creating Chemistry with an Online Business Network – May 2, 2013
  3. 3. 3We Create Chemistry –Our Strategic PrinciplesWe add valueas one company.We innovate to make ourcustomers more successful.We drivesustainable solutions.We formthe best team.Dr. Chee Chin Liew & Marlene Wolf, BASF SE – connect.BASF: Creating Chemistry with an Online Business Network – May 2, 2013 3
  4. 4. 4Overview:BASF Online CommunicationsInternalOnline Business Networkconnect.BASFExternalMonitoringCorporate Blogs & WidgetsSocial Media ChannelsIntranet InternetGuidelinesGovernanceTrainingConsultingNews channels “BASF today”Dr. Chee Chin Liew & Marlene Wolf, BASF SE – connect.BASF: Creating Chemistry with an Online Business Network – May 2, 2013
  5. 5. 55Goal of connect.BASF:A Fully Connected Organization and Workspacetowards a fully connectedorganization & WorkspaceFrom hierarchies and teamsDr. Chee Chin Liew & Marlene Wolf, BASF SE – connect.BASF: Creating Chemistry with an Online Business Network – May 2, 2013
  6. 6. 6Dr. Chee Chin Liew & Marlene Wolf, BASF SE – connect.BASF: Creating Chemistry with an Online Business Network – May 2, 2013Building the Network –Enabling Connectedness
  7. 7. 7Initial Situation Strategic GuidelinesWe form the best team Stand-Alone SolutionsForums, blogs, wikis, etc.created limited valueMain Goal:Create Value Through ConnectednessObjectives Active UseNetworkingKnowledge sharingCollaboration One Networkmove stand-alone solutionsto one integrated platform Develop Best PracticesIncrease in efficiencyAdded valueMission Online Business Networkfor employees worldwideDr. Chee Chin Liew & Marlene Wolf, BASF SE – connect.BASF: Creating Chemistry with an Online Business Network – May 2, 2013
  8. 8. 8Fosters Connectedness in the WorkplaceEmployees can ... connect.BASF offers ...Network Profiles, Status Updates Contacts, Communities Search, Tags Blogs, Forums, Bookmarks Wikis, Files Activities, Ideation Blogs, PollsCollaborateShare KnowledgeDr. Chee Chin Liew & Marlene Wolf, BASF SE – connect.BASF: Creating Chemistry with an Online Business Network – May 2, 2013
  9. 9. Resources for Community Management:Global connect.BASF TeamBoard of Executive DirectorsISGovernanceconnect.BASF Management TeamCommunityManager NAAdvocates & Community Builders in connect.BASFIS Service& SupportIS ApplicationOwnerOwner IT Platform:Information ServicesOwner Community Management:CommunicationsGlobal Community& Issue ManagerGlobal Community& Content ManagerCommunityManager SACommunityManager AP9Dr. Chee Chin Liew & Marlene Wolf, BASF SE – connect.BASF: Creating Chemistry with an Online Business Network – May 2, 2013
  10. 10. 10If We Build It, Will They Come?After the Launch of connect.BASFDr. Chee Chin Liew & Marlene Wolf, BASF SE – connect.BASF: Creating Chemistry with an Online Business Network – May 2, 2013
  11. 11. 05,00010,00015,00020,00025,00030,00035,00040,000M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M ANumber of Users2010 2011Viral Growth and Active Communities2012 More than 35,000 users Viral growth: 35% join connect.BASFfrom recommendation Over 3,700 Communities:65% of the users are membersDr. Chee Chin Liew & Marlene Wolf, BASF SE – connect.BASF: Creating Chemistry with an Online Business Network – May 2, 2013201335,28511
  12. 12. 12Steady Growth:Number of CommunitiesAll CommunitiesOpenModeratedRestrictedNumber of CommunitiesDr. Chee Chin Liew & Marlene Wolf, BASF SE – connect.BASF: Creating Chemistry with an Online Business Network – May 2, 20132010 2011 2012 20133,740
  13. 13. 13Communities in connect.BASFFrom employeesfor the organizationExperts &Professions(Expertise)From employeesfor employeesPersonalNetworks(Interest)From the organizationfor employeesInitiatives &organizationalunits(Engagement)From the organizationfor the organizationProjects &Teams(Practice) Focus:Knowledgesharing Goals:Problemsolving, recognitionas expert Focus:Networking Goals:Strengthenweak ties,build trust Focus:Collaboration Goals:Businessobjectives, process integration Focus:InternalCommunication Goals:Feedback, transparencyDr. Chee Chin Liew & Marlene Wolf, BASF SE – connect.BASF: Creating Chemistry with an Online Business Network – May 2, 2013
  14. 14. 14Creating Value –Business Benefits of connect.BASFDr. Chee Chin Liew & Marlene Wolf, BASF SE – connect.BASF: Creating Chemistry with an Online Business Network – May 2, 2013
  15. 15. 15Benefits of connect.BASF Boosts efficiency through opencommunication across the organization Helps employees to find experts faster Increases the value of knowledgethrough sharing Facilitates online collaborationof teams and communities Reduces e-mails by transferringconversation to a common platform Provides a familiar working environmentfor Generation WebDr. Chee Chin Liew & Marlene Wolf, BASF SE – connect.BASF: Creating Chemistry with an Online Business Network – May 2, 2013
  16. 16. 16Best Practice Example 1:Engaging Employees in Creating BrochureA new brochure about energy efficiency was plannedfor and by employees.Communications expert created the community“Energy Efficiency – Take part!”Employees were asked for ideas regarding thebrochure concept, topics and layout. All participantstook part in a monthly raffle for a personal consultationon how to save energy in their home.Based on the employee input three concepts andlayouts were created and put to a vote. Hundreds ofusers chose the final concept and layout. Thecommunity was visited more than 1,800 times.The new brochure raised awareness for energyefficiency and let BASF employees participate in thecreative process.Dr. Chee Chin Liew & Marlene Wolf, BASF SE – connect.BASF: Creating Chemistry with an Online Business Network – April 19, 2013
  17. 17. 17Best Practice Example 2:User Acceptance Test of New Platform 700 test items + on-the-fly changes 1 month preparation: 25 advocates Coordinate in Blog & Sametime Share test items in a file Determine R&R in a wiki 1 week User Acceptance Test Notify & confirm bugs in Forums Rank & report bugs to IT team Done in short timeframe; helpedidentify and fix bugsCoordination of 3.0 upgrade with advocates from all regionsDr. Chee Chin Liew & Marlene Wolf, BASF SE – connect.BASF: Creating Chemistry with an Online Business Network – May 2, 2013
  18. 18. Dr. Chee Chin LiewGlobal Community ManagerBASF SEZOA/CO, C100D-67056 Ludwigshafen, GermanyPhone: +49 621 60-21360Fax: +49 621 60-40602E-mail: chee-chin.liew@basf.comwww.basf.comwww.slideshare.net/basfContactMarlene WolfGlobal Community ManagerBASF SEZOA/CO, C100D-67056 Ludwigshafen, GermanyPhone: +49 621 60-42718Fax: +49 621 60-40602E-mail: marlene.wolf@basf.com
  19. 19. 19Dr. Chee Chin Liew & Marlene Wolf, BASF SE – connect.BASF: Creating Chemistry with an Online Business Network – May2, 2013

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