Experiential digital culture 110225

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Experiential digital culture 110225

  1. 1. RAMESH JAIN JAIN@ICS.UCI.EDU (FACEBOOK, TWITTER: JAIN49) WITH SEVERAL COLLABORATORSDigital Culture: ASU © Ramesh Jain 1
  2. 2. Evolving Culture   Excellence of taste in the fine arts and humanities, also known as high culture   An integrated pattern of human knowledge, belief, and behavior that depends upon the capacity for symbolic thought and social learning   The set of shared attitudes, values, goals, and practices that characterizes an institution, organization or groupDigital Culture: ASU © Ramesh Jain 2
  3. 3. Technology and CultureDigital Culture: ASU © Ramesh Jain 3
  4. 4. InventionDigital Culture: ASU © Ramesh Jain 4
  5. 5. Life = Experiences (Events)Digital Culture: ASU © Ramesh Jain 5
  6. 6. The Story of Human Civilization is the Story of Experiential Communication among Humans. Sharing Experiences Re-living Experiences Recording Experiences Learning from ExperiencesDigital Culture: ASU © Ramesh Jain 6
  7. 7. Share experiences: LanguagesDigital Culture: ASU © Ramesh Jain 7
  8. 8. Across Time: WritingDigital Culture: ASU © Ramesh Jain 8
  9. 9. Making it portable: PaperDigital Culture: ASU © Ramesh Jain 9
  10. 10. Democratization : Gutenberg PressDigital Culture: ASU © Ramesh Jain 10
  11. 11. Gutenberg: Major Event in Cultural History It changed the world in many ways. Gutenberg’s legacy still lives. I see the new era beginning now.Digital Culture: ASU © Ramesh Jain 11
  12. 12. Telegraph: Instantaneous RemoteDigital Culture: ASU © Ramesh Jain 12
  13. 13. Telephone: Remote SpeechDigital Culture: ASU © Ramesh Jain 13
  14. 14. Photography: Recording Visual ExperienceDigital Culture: ASU © Ramesh Jain 14
  15. 15. Audio Recording: Electrical Signals enter recording spaceDigital Culture: ASU © Ramesh Jain 15
  16. 16. Radio: Live BroadcastDigital Culture: ASU © Ramesh Jain 16
  17. 17. Television: Live Broadcast combines two MediaDigital Culture: ASU © Ramesh Jain 17
  18. 18. Computing 1: Data   Main applications:   Scientific and engineering   Business   Users:   Sophisticated   Expected to be trainedDigital Culture: ASU © Ramesh Jain 18
  19. 19. Digital ProcessingDigital Culture: ASU © Ramesh Jain 19
  20. 20. Computing 2: Information and Communication  Main applications:   Information   Communication  Users:   Common people in ‘developed world’   Easy access using keyboardsDigital Culture: ASU © Ramesh Jain 20
  21. 21. Internet: The Game ChangerDigital Culture: ASU © Ramesh Jain 21
  22. 22. Communicating Experiences: Spatial and Temporal Inventions Application Impact Languages Communicate symbolic experiences Written Languages Record Symbolic experiences (time) Paper Portability (space) Most influential Print Mass distribution (time and space) Invention in history so far. Telegraph Remote narrow communication (space) Telephone Remote analog communication (space) Radio Analog broadcasting of sound (space) Television Combining two senses – media (space) Recording media Photos, audio, video (time) Digital processing Machine enhancement and processing Future of Internet Interactive Multimedia communication CommunicationDigital Culture: ASU © Ramesh Jain 22
  23. 23. Computing 3: Experience   Main applications:   Experiential communication   Experience management   Users:   Humans   No language issuesDigital Culture: ASU © Ramesh Jain 23
  24. 24. Mary Had a Little …Digital Culture: ASU © Ramesh Jain 24
  25. 25. Evolution of Web: Documents to Data   Document created by Humans.   Text, Music, Movies   Data collected by Humans   Photos, Audio, …Digital Culture: ASU © Ramesh Jain 25
  26. 26. Yesterday – Today - TomorrowDigital Culture: ASU © Ramesh Jain 26
  27. 27. Then and Now: Same PeopleDigital Culture: ASU © Ramesh Jain 27
  28. 28. New Generation What the heck is this, Nana?Digital Culture: ASU © Ramesh Jain 28
  29. 29. Recent Evolution of Digital CultureDigital Culture: ASU © Ramesh Jain 29
  30. 30. Maureen Dowd in NYT We watch in awe as revolutions somersault through the Middle East. We see instantaneous digital communication as a weapon against oppression and, in the hands of tyrants who tap into its power, as a weapon for oppression.Digital Culture: ASU © Ramesh Jain 30
  31. 31. Digital Culture: ASU © Ramesh Jain 31
  32. 32. FINALLY -- Beyond Gutenberg We’re at the beginning of a new era for social Internet innovators who are re-imagining and re-inventing a Web of people and places, looking beyond documents and websites. John Doerr, Partner, KPCBDigital Culture: ASU © Ramesh Jain 32
  33. 33. Evolution of Web: Documents, Data, Events   Document created by Humans.   Text, Music, Movies   Data collected by Humans   Photos, Audio, …   Events happen.   Most documents describe events and objects in those.   Most data is collected for events.Digital Culture: ASU © Ramesh Jain 33
  34. 34. Events take place in the real world. Events result in Data and DocumentsDigital Culture: ASU © Ramesh Jain 34
  35. 35. Tsunami 2004 Experiential Data Visualization using data Reports on the eventDigital Culture: ASU © Ramesh Jain 35
  36. 36.  Events  are  ‘Connectors’   Events  create  ‘Context’ People Structural   Temporal     Things Places Causal     Time Spatial   Experiences Experiential   Informational   EventsDigital Culture: ASU © Ramesh Jain 36
  37. 37. Facebook and Twitter Reporting events as micro-blogs Massive collection of events. Facebook reports 20 Billion updates – 3 Billion Photos – each month.Digital Culture: ASU © Ramesh Jain 37
  38. 38. Events are currently just a time- indexed database. TimeDigital Culture: ASU © Ramesh Jain 38
  39. 39. Events usually cause domino effect.Does the flap of a butterfly’s wings in Brazil set off a tornado in Texas?Digital Culture: ASU © Ramesh Jain 39
  40. 40. From Micro Events to Situations FROM TWEETS TO REVOLUTIONSDigital Culture: ASU © Ramesh Jain 40
  41. 41. EventWeb: Compositing and Linking Atomic and Composite Events TimeDigital Culture: ASU © Ramesh Jain 41
  42. 42. Lets Consider Three different scenarios   Personal Media Management   Memories for Life; LifeLog, …   Situation Detection and Control   Real Time Web   Middle of the Pyramid   Bringing the digital dividend to all peopleDigital Culture: ASU © Ramesh Jain 42
  43. 43. We are in the midst of the greatest Media Explosion.Digital Culture: ASU © Ramesh Jain 43
  44. 44. Dealing with Photo Explosion   3 Billion Photos uploaded on Facebook – every month.   We know that most people in the world are not yet addicted to the Web, but do take photos.Digital Culture: ASU © Ramesh Jain 44
  45. 45. Sudden Burst of Attention   Hundreds of new companies   Instagram, PicPlz, Path, …   iPhoto, Picasa, Flickr, …   Hottest area in VC communityDigital Culture: ASU © Ramesh Jain 45
  46. 46. My own ‘venture’:Digital Culture: ASU © Ramesh Jain 46
  47. 47. Meta Data for photos = Event DataDigital Culture: ASU © Ramesh Jain 47
  48. 48. Urgent Challenge: Real Time Web   Result of exponential growth in connectivity and sensors.Digital Culture: ASU © Ramesh Jain 48
  49. 49. Micro-blogs: Twitter   Each Tweet:   Used to be: What are you doing   Now it is: What’s happening   Really an event reported by Humans   Can associate experiential data along with information.   Time and location associated with each TweetDigital Culture: ASU © Ramesh Jain 49
  50. 50. Micro-events: Sensors detecting and chirping (broadcasting) events   Billions of disparate kinds of sensors being placed everywhere.   Each sensor detects ‘basic events’ and broadcasts it in a simple form.   Develop a system to process these micro- events and make them useful.Digital Culture: ASU © Ramesh Jain 50
  51. 51. Situation Detection and Control Inform ation Aggregation Situation Alerts and Detection Composition QueriesDigital Culture: ASU © Ramesh Jain 51
  52. 52. Emage: Event Image   Divide space (world) into small Pixels of appropriate size.   Assume that each event is a particle of a specific type. Create a Social Image for specific type of events.   A time-ordered sequence of these emages will be similar to a video representing spatio- temporal changes in events of that type.Digital Culture: ASU © Ramesh Jain 52
  53. 53. Example Social Image- (iphone)Digital Culture: ASU © Ramesh Jain 53
  54. 54. iPhone   Spatio temporal variation: Event detectionDigital Culture: ASU © Ramesh Jain 54
  55. 55. Important Decisions From Tweets: Where to open the next store?Digital Culture: ASU © Ramesh Jain 55
  56. 56. Swine flu social image and its segmentation into ‘high’ and ‘low ’activity zones.Digital Culture: ASU © Ramesh Jain 56
  57. 57. Situational Recommendation System Macro situation Alert Level=High Date=12/09/10 Micro event Situational Control Action e.g. “Arrgggh, I controller “Please visit have a sore nearest CDC throat” • Goal center at 4th St (Loc=New York, • Macro Situation immediately” Date=12/09/10) • RulesLevel 1 personal threat + Level 3 Macro threat -> Immediate actionDigital Culture: ASU © Ramesh Jain 57
  58. 58. Dream: Web for the Middle of the PyramidDigital Culture: ASU © Ramesh Jain 58
  59. 59. For the first time in human history, more than 75% living people are using a device: MobileDigitalPhone. Culture: ASU © Ramesh Jain 59
  60. 60. Mobiles everywhereDigital Culture: ASU © Ramesh Jain 60
  61. 61. Highest Life Needs Basic Health Education Agriculture SocialDigital Culture: ASU © Ramesh Jain 61
  62. 62. Most attention by Top 1.5 Technologists – so far. Billion Middle 3 Billion Middle of the Pyramid (MOP): Ready, BUT … Bottom 2 Billion Not ReadyDigital Culture: ASU © Ramesh Jain 62
  63. 63. Digital Culture: ASU © Ramesh Jain 63
  64. 64. Digital Culture: ASU © Ramesh Jain 64
  65. 65. Personalized Help for Everybody   Meeting Basic Needs   Using Natural Technology   Centered around every INDIVIDUAL.   No Country Left BehindDigital Culture: ASU © Ramesh Jain 65
  66. 66. Thanks for your time and attention. For questions: jain@ics.uci.eduDigital Culture: ASU © Ramesh Jain 66

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