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The Insight of Social

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Guest lecture for Karel de Grote Hogeschool - Cross Media

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The Insight of Social

  1. 1. Big data in an engaged world Yves Van Seters, External Relations Leader IBM Benelux Karel de Grote Hogeschool - Antwerpen The insight of Social
  2. 2. Volunteer needed • To propose an authentic text • Ideally 6000 words or more (min. 3500). • Text contains words you use in every day life relating to personal experiences, thoughts and responses. • In English (or Spanish)
  3. 3. IBM is een “Chillax” bedrijfje. Imane, Deelneemster Zuiddag
  4. 4. It all started with… C-T-R 1911 Scales Time RegistersClocks Tabulators
  5. 5. IBM made a difference throughout history
  6. 6. Space Programs Appolo projects
  7. 7. Banking Industry Magnetic stripe
  8. 8. Retail Universal Product code
  9. 9. Chess Deep Blue
  10. 10. Consumer Computing Personal Computer
  11. 11. Travel Sabre electronic reservation
  12. 12. Health Care Excimer laser surgery
  13. 13. Computer technology First Hard Disk Drive - 5Mb Storage
  14. 14. Computer Technology Mainframe to Microserver
  15. 15. Chemistry Revolutionary Polymers (by accident)
  16. 16. Automotive Battery 500
  17. 17. Renewable Energy IBM Sunflower
  18. 18. Computer technology Watson
  19. 19. Healthcare Watson Oncology,, Watson Clinical Trial Matching
  20. 20. Cooking Chef Watson
  21. 21. Cognitive Toys Elemental Path – Watson Dino
  22. 22. ENGAGEMENT Mobile & Social
  23. 23. of upside potential in online retail sales if buyers trust more. as many people in 2013 were willing to share their geolocation data in return for personalized offers compared to the previous year. 84% Reimagining work through mobile and social technologies WHAT WE SEE SHIFTING CONSIDER: of smartphone users check an app as soon as they wake up. of U.S. adults say they would not return to a business that lost their personal, confidential information 2/3rds $1T2XSocial & mobile, data together empower people with knowledge, enriching them through networks & spawning expectations for real value in return for their information, with enterprises they trust. 4/5thsof U.S. adult smartphone users keep their phones with them 22 hours per day. 5 minsThe response time users expect from a company once they have contacted them via social media. of Millennials say social and user-generated content has an influence on what they buy. of individuals are willing to trade their information for a personalized offering. 80% 84% companies in 2014 expect to devote more than 25% of their IT spending to systems of engagement. (Almost 2x the investment YoY..) 57%
  24. 24. It means reinventing e-mail & collaboration
  25. 25. It means designing experiences Largest Global Digital Agency (*) (*) http://www-03.ibm.com/press/us/en/pressrelease/43813.wss
  26. 26. Apple & IBM have history together
  27. 27. BIG DATA & ANALYTICS
  28. 28. How big is Big Data ?
  29. 29. Data – The rice equation Byte: grain of rice
  30. 30. Data – The rice equation Byte: grain of rice Kilobyte: cup of rice
  31. 31. Data – The rice equation Byte: grain of rice Kilobyte: cup of rice Megabyte: 8 bags of rice 5MB: Max Storage of the first HDD
  32. 32. Data – The rice equation Byte: grain of rice Kilobyte: cup of rice Megabyte: 8 bags of rice Gigabyte: 3 container lorries 128GB: Max Storage of an iPhone 6S
  33. 33. Data – The rice equation Byte: grain of rice Kilobyte: cup of rice Megabyte: 8 bags of rice Gigabyte: 3 container lorries Terabyte: 2 container ships 500TB: amount of data processed by Facebook/day
  34. 34. Data – The rice equation Byte: grain of rice Kilobyte: cup of rice Megabyte: 8 bags of rice Gigabyte: 3 container lorries Terabyte: 2 container ships Petabyte: covers Antwerp City 23PB: total mobile data used in Belgium (2014)
  35. 35. Data – The rice equation Byte: grain of rice Kilobyte: cup of rice Megabyte: 8 bags of rice Gigabyte: 3 container lorries Terabyte: 2 container ships Petabyte: covers Antwerp City Exabyte: covers Belgium (x 21) 1EB: 36.000 years of HD video 500EB: All digital content in the world in 2009
  36. 36. Data – The rice equation Byte: grain of rice Kilobyte: cup of rice Megabyte: 8 bags of rice Gigabyte: 3 container lorries Terabyte: 2 container ships Petabyte: covers Antwerp City Exabyte: covers Belgium (x 21) Zettabyte: fills the Pacific Ocean 500ZB: amount of data generated by the IoT (2020)
  37. 37. Data is the new Natural Resource
  38. 38. 1 Billion IBM transforms industries and professions with data WHAT WE SEE SHIFTING CONSIDER: Survey results suggest 61% of enterprise tech projects are now funded by the business rather than the IT department. 61% connected objects and devices on the planet generating data by 2015. increase in data-transmitting transistors per human by 2017. 3x DVDs worth of data is generated daily. 500M petabytes of data is collected every hour by a major retailer. 2.5 gigabytes of new data generated every day. 2.5B of the world’s data is unstructured. Audio. Video. RFID data. Blogs. Tweets. All represent new areas to mine for insights. 4/5ths The growth rate of IT spending by groups outside of IT than in IT from 2014 to 2017. 2.5xData is becoming the world’s new natural resource
  39. 39. Data means Analytics
  40. 40. Difficulty Value Descriptive Analytics Diagnostic Analytics Predictive Analytics Prescriptive Analytics What happened ? Why did it happen ? What will happen ? How can we make it happen ? Hindsight Insight Foresight Cognitive Business Learn from it
  41. 41. QUIZ
  42. 42. QUIZ 1. What do Utility Providers fear most ? 2. What will be in fashion next spring ? 3. Why do people visit a specific bar/hang-out/shop ? 4. Who exaggerates most ? Social or traditional Media ? 5. What will be the most trendy gift this holiday season ? 6. Is predicting the weather good for the economy ?
  43. 43. That’s all cool, but what can you do with it ? Ex.1: If it storms, people change utility provider
  44. 44. That’s all cool, but what can you do with it ? Ex.1: If it storms, people change utility provider Ex.2: Move Over, Anna Wintertour
  45. 45. That’s all cool, but what can you do with it ? Ex.1: If it storms, people change utility provider Ex.2: Move Over, Anna Wintertour Ex.3: People visit your shop/bar/hang-out for the Hunk/Cutie
  46. 46. That’s all cool, but what can you do with it ? Ex.1: If it storms, people change utility provider Ex.2: Move Over, Anna Wintertour Ex.3: People visit your shop/bar/hang-out for the Hunk / Cutie Ex.4: It is never as bad as the media say it is
  47. 47. Watson Analytics
  48. 48. Watson Trend App
  49. 49. Weather Responsible for 500B USD of losses/year
  50. 50. Support Enterprise decission making Persoznalized brand Experience through people-based marketing Actionable and predictive insights
  51. 51. Watson Personality Insights Watson Personality Insights
  52. 52. Thank You
  53. 53. CLOUD Private, Public & Hybrid
  54. 54. of developers already report that cloud-based services or APIs are part of the applications they’re designing. of the world’s applications will be available in the cloud by 2016. $250B Remaking enterprise IT for the era of cloud WHAT WE SEE SHIFTING CONSIDER: potential market size for cloud by 2017. of large enterprises will have hybrid cloud deployments by 2017 50% 72%1/4 thThe emergence of cloud is transforming IT and business processes into digital services 85%of new software is now being built for the cloud. 100countries have data- protection regulations in place.
  55. 55. What is Cloud ? Think of it as a pizza…

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