The document discusses the Internet of Everything (IoE) and its impact on marketing. It defines IoE as the networked connection of people, processes, data and things. It predicts that IoE will allow for hyper-aware, predictive and agile marketing approaches. Specifically, IoE will enable more contextualized customer understanding and offerings through sensors and data analytics. It also asserts that realizing the value of IoE will require organizations to adapt processes, talent and partnering to handle increased connectivity and data. The value at stake from IoE is estimated to be over $19 trillion globally by 2022.
Topic: Wearable Technologies Enabling the Next Wave of Internet of Things Innovation
Speaker: Ting Wei,Li (Senior Vice Present of Sales President of Greater China Broadcom)
An annual survey of the IoT developer community that was sponsored by Eclipse IoT, AGILE IoT and IEEE IoT. The report includes developer usage of different IoT standards, technology and industry perceptions.
Small summary of interesting thoughts and idea's from the keynotes I followed on the IoT Convention Europe in Mechelen (15-06-2017). With many thanks to the keynote speakers for the great talks and inspiring idea's and slides!
Topic: Wearable Technologies Enabling the Next Wave of Internet of Things Innovation
Speaker: Ting Wei,Li (Senior Vice Present of Sales President of Greater China Broadcom)
An annual survey of the IoT developer community that was sponsored by Eclipse IoT, AGILE IoT and IEEE IoT. The report includes developer usage of different IoT standards, technology and industry perceptions.
Small summary of interesting thoughts and idea's from the keynotes I followed on the IoT Convention Europe in Mechelen (15-06-2017). With many thanks to the keynote speakers for the great talks and inspiring idea's and slides!
India Smartphone Market: Witnessing Exponential GrowthZinnov
Growing competition resulting in price reductions; the ease of access of content and language localization; government Incentives through “Make in India” and prevalence of internet-enabled services on smartphones are enabling exponential growth in the smartphone segment
This BriteCon presentation encourages BriteCore users to explore web services beyond insurance processing to meet the demands of today's business environment.
Civil aviation has, traditionally, been based on the notion of a pilot operating the aircraft from within the aircraft itself and more often than not with passengers on board. Rapid technological innovations have enabled pilotless aircraft which can be designed for specific applications that require precision or long duration which have been considered near impossible hitherto.
These aircraft also enable applications considered dull, dirty or dangerous, in other words, tasks that entail monotony or hazard for the pilot of a manned aircraft. Such pilotless aircraft make use of a ground-based or pre-programmed automatic controllers to manoeuvre the aircraft in flight and are generally termed as drones, although a better term is Unmanned Aerial Systems (UAS).
Traditionally, drones had been limited to military use due to high costs and technical sophistication. However, there is a far broader scope for UAS use, including, inter alia, commercial, scientific and security applications. These potential applications have driven innovations in UAS technology; especially in areas of control, navigation and energy storage; which have provided consumers with suitably small-sized cutting-edge products that are easy to operate and maintain at affordable prices. Today, due to economies of scale, consumers can purchase drones for less than a thousand rupees. Even sophisticated drones with advanced cameras and sensors are available for under fifty thousand rupees. Large aircraft manufacturers such as Boeing and Airbus, on the other hand, are investing billions of dollars in building pilotless aircraft that are regarded safe enough for passenger long-distance intercontinental trips.
The main goal of building a Concept of Operations for India on the way to a thriving drone ecosystem in India was to allow consistent policymaking that would guide technological standards in the near future. We intend to establish a discussion with stakeholders and continue to improve our vision by holding Open House Sessions.
Guiding Principles, Specs, Key Resources: https://sayandeep-ai.github.io/pushpaka/work-items/i01/
Entire Playlist of the Open House Recordings: https://youtube.com/playlist?list=PL9dBcOUIsjz8FNN_FesZiD2WlFAQW-I01
Patents are a good information resource for obtaining IoT R&D status in a company. Followings are some examples of patents that provide Cisco IoT R&D status: connected car/ITS (intelligent transportation system), smart grid networks and wireless sensor networks.
Market Research Report : Wearable device market in india 2015 - SampleNetscribes, Inc.
For the complete report, get in touch with us at: info@netscribes.com
Abstract :
Netscribes’ latest market research report titled Wearable Device Market in India 2015 captures the overall current and future state of wearable device market, it includes detailed coverage of its products available in and outside India. India holds immense opportunities for wearable products due to the significant consumer buying interest and rapid growth in adoption of wearable gadgets. Continual emerging fashion trends are primarily aiding the growth in wearable market penetration. More personalized digital experience has revolutionized consumers’ buying and spending trend for consumer electronic devices including wearable technologies, especially in the urban areas.
Broadly, the key factors that will drive the growth of wearable devices industry are introduction of innovative products, convenience of carrying and ease of entry of new players. Recently, many startup companies in India are catering to the wearable market in a big way by delivering wide range of capabilities. In 2014, wearable technologies have emerged as the next big consumer electronics market category, particularly for health and wellness. The market has huge opportunity to grow over the coming years along with the steady economic growth of the country.
Table of Contents :
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2011-12 – 2014-15), Inflation Rate: Monthly (Dec 2014 –Apr 2015)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2014 – Jul 2014), Exchange Rate: Monthly (Dec 2014 – May 2015)
Slide 4: Lending Rate: Annual (2011-12 – 2014-15), Trade Balance: Annual (2011-12– 2014-15), FDI: Annual (2010-11 – 2013-14)
Introduction
Slide 5-9: Wearable Device Market – Overview
Market Overview
Slide 10-11: Market Overview – Global, Market Overview – India
Startups in Wearable Segment
Slide 12: Description and name of the startup companies in India
Drivers & Challenges
Slide 13: Drivers and Challenges – Summary
Slide 14-18: Drivers
Slide 19-20: Challenges
Market Trends
Slide 21-22: Key Market Trends – Wearable Devices
Competitive Landscape
Slide 23: Porter’s Five Forces Analysis
Slide 24-27: Competitive Benchmarking
Slide 28-62: Major Private Players
Market Opportunities
Slide 63-68: Opportunities in Enterprises, SMEs and other Key Industries
Strategic Recommendations
Slide 69-70: Wearable Devices – Market Potential, Sales and Distribution Channel – Opportunities, and Recommendations
Appendix
Slide 71: Key Ratios Description
Slide 72: Sources of Information
The following is an infographic identifying technological trends for 2016. This forms part of an assignment for an EDID 6506 course in issues and trends in instructional design, technology and distance education
Hacking your Connected Car: What you need to know NOWKapil Kanugo
Cars these days are 90% controlled by electronics and 10% using mechanics. The average new car already contains around 20 individual processors to monitor and control various functions — everything from the transmission’s shift points to the operation of the defroster — with about 60 megabytes of software code.
Many new cars are as “wired” as a home office — with onboard GPS navigation and wireless communications networks including Bluetooth, Wi-Fi or Internet run on Embedded OS's which run on converged Electronics to control these actions.
What if modern car’s onboard electronics be “hacked” or infected by a computer virus introduced through a wireless device that might corrupt or disable or controlled by a Hacker sitting at home?
The software does come with built in security but this is not enough and there is a need to offer a full Security package along with Car to guarantee Car's security. Life of people is more important than a gadget and people will pay and buy this package with a new car or upgrade to ensure that their car is not hacked by Hackers to malfunction or be used for other pervert interests.
2010 may not be a good year for Pakistan in many fields but it was a great year for Pakistan Information Technology (IT) sector. Pakistan won seven Merit awards in Asia Pacific Information and Communication technology Awards (APICTA).
The Future of BYOD, BYOA and ConsumerizationJay McBain
If you haven’t been following the debate on BYOD – Bring Your Own Device – you soon will! This presentation defines the opportunity for the Channel and gives a sneak peak to trends that will shape the industry for years to come.
RISKS AND REWARDS OF ADDING AR TO CONNECTED DEVICESCarlaGalindez2
IT professionals, and even more so consumers, are able to see the value in potential applications of AR-enhanced IoT devices. Naturally,they are also able to see potential risk – such as data privacy violations or the uniquely AR threat of a virtual graffiti attack. Like any technology with the potential to transform,organizations will want to understand what is possible and strike the right balance between mitigating risk and enabling improved business performance through the strategic use of emerging technologies.
Cisco Internet of Everything - Adtech Asia 2015Huw Hopkin
The Internet of Everything is a $19 trillion global opportunity over the next decade: Private-sector firms can create as much as $14.4 trillion of value while cities, governments and other public-sector organizations can create $4.6 trillion.
Cisco Tech Advantage Webinar. June 4th, 2014
Video: http://youtu.be/RkmMi9qea5Y
IoT is everywhere, from smart meters on houses to parking sensors in the ground – all devices are connected to the Internet. Internet engineers are helping traditional industries solve new industrial world challenges by connecting billions of new devices. An exciting part of the IoT journey is the integration between both worlds: Information Technology (IT) and Operation Technology (OT). For that a systems approach is required to scale the existing Internet infrastructure to accommodate IoT use cases, while making IT technology easy to adopt for OT operators.
In this session you will learn:
IoT infrastructure challenges and the need for open standards and partner ecosystem
Key elements to build large-scale IoT systems as IPv6, access control, plug and play, distributed intelligence and contextual awareness
Introduction to fog computing and advantages of extending cloud computing and services
Looking ahead to the future
India Smartphone Market: Witnessing Exponential GrowthZinnov
Growing competition resulting in price reductions; the ease of access of content and language localization; government Incentives through “Make in India” and prevalence of internet-enabled services on smartphones are enabling exponential growth in the smartphone segment
This BriteCon presentation encourages BriteCore users to explore web services beyond insurance processing to meet the demands of today's business environment.
Civil aviation has, traditionally, been based on the notion of a pilot operating the aircraft from within the aircraft itself and more often than not with passengers on board. Rapid technological innovations have enabled pilotless aircraft which can be designed for specific applications that require precision or long duration which have been considered near impossible hitherto.
These aircraft also enable applications considered dull, dirty or dangerous, in other words, tasks that entail monotony or hazard for the pilot of a manned aircraft. Such pilotless aircraft make use of a ground-based or pre-programmed automatic controllers to manoeuvre the aircraft in flight and are generally termed as drones, although a better term is Unmanned Aerial Systems (UAS).
Traditionally, drones had been limited to military use due to high costs and technical sophistication. However, there is a far broader scope for UAS use, including, inter alia, commercial, scientific and security applications. These potential applications have driven innovations in UAS technology; especially in areas of control, navigation and energy storage; which have provided consumers with suitably small-sized cutting-edge products that are easy to operate and maintain at affordable prices. Today, due to economies of scale, consumers can purchase drones for less than a thousand rupees. Even sophisticated drones with advanced cameras and sensors are available for under fifty thousand rupees. Large aircraft manufacturers such as Boeing and Airbus, on the other hand, are investing billions of dollars in building pilotless aircraft that are regarded safe enough for passenger long-distance intercontinental trips.
The main goal of building a Concept of Operations for India on the way to a thriving drone ecosystem in India was to allow consistent policymaking that would guide technological standards in the near future. We intend to establish a discussion with stakeholders and continue to improve our vision by holding Open House Sessions.
Guiding Principles, Specs, Key Resources: https://sayandeep-ai.github.io/pushpaka/work-items/i01/
Entire Playlist of the Open House Recordings: https://youtube.com/playlist?list=PL9dBcOUIsjz8FNN_FesZiD2WlFAQW-I01
Patents are a good information resource for obtaining IoT R&D status in a company. Followings are some examples of patents that provide Cisco IoT R&D status: connected car/ITS (intelligent transportation system), smart grid networks and wireless sensor networks.
Market Research Report : Wearable device market in india 2015 - SampleNetscribes, Inc.
For the complete report, get in touch with us at: info@netscribes.com
Abstract :
Netscribes’ latest market research report titled Wearable Device Market in India 2015 captures the overall current and future state of wearable device market, it includes detailed coverage of its products available in and outside India. India holds immense opportunities for wearable products due to the significant consumer buying interest and rapid growth in adoption of wearable gadgets. Continual emerging fashion trends are primarily aiding the growth in wearable market penetration. More personalized digital experience has revolutionized consumers’ buying and spending trend for consumer electronic devices including wearable technologies, especially in the urban areas.
Broadly, the key factors that will drive the growth of wearable devices industry are introduction of innovative products, convenience of carrying and ease of entry of new players. Recently, many startup companies in India are catering to the wearable market in a big way by delivering wide range of capabilities. In 2014, wearable technologies have emerged as the next big consumer electronics market category, particularly for health and wellness. The market has huge opportunity to grow over the coming years along with the steady economic growth of the country.
Table of Contents :
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2011-12 – 2014-15), Inflation Rate: Monthly (Dec 2014 –Apr 2015)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2014 – Jul 2014), Exchange Rate: Monthly (Dec 2014 – May 2015)
Slide 4: Lending Rate: Annual (2011-12 – 2014-15), Trade Balance: Annual (2011-12– 2014-15), FDI: Annual (2010-11 – 2013-14)
Introduction
Slide 5-9: Wearable Device Market – Overview
Market Overview
Slide 10-11: Market Overview – Global, Market Overview – India
Startups in Wearable Segment
Slide 12: Description and name of the startup companies in India
Drivers & Challenges
Slide 13: Drivers and Challenges – Summary
Slide 14-18: Drivers
Slide 19-20: Challenges
Market Trends
Slide 21-22: Key Market Trends – Wearable Devices
Competitive Landscape
Slide 23: Porter’s Five Forces Analysis
Slide 24-27: Competitive Benchmarking
Slide 28-62: Major Private Players
Market Opportunities
Slide 63-68: Opportunities in Enterprises, SMEs and other Key Industries
Strategic Recommendations
Slide 69-70: Wearable Devices – Market Potential, Sales and Distribution Channel – Opportunities, and Recommendations
Appendix
Slide 71: Key Ratios Description
Slide 72: Sources of Information
The following is an infographic identifying technological trends for 2016. This forms part of an assignment for an EDID 6506 course in issues and trends in instructional design, technology and distance education
Hacking your Connected Car: What you need to know NOWKapil Kanugo
Cars these days are 90% controlled by electronics and 10% using mechanics. The average new car already contains around 20 individual processors to monitor and control various functions — everything from the transmission’s shift points to the operation of the defroster — with about 60 megabytes of software code.
Many new cars are as “wired” as a home office — with onboard GPS navigation and wireless communications networks including Bluetooth, Wi-Fi or Internet run on Embedded OS's which run on converged Electronics to control these actions.
What if modern car’s onboard electronics be “hacked” or infected by a computer virus introduced through a wireless device that might corrupt or disable or controlled by a Hacker sitting at home?
The software does come with built in security but this is not enough and there is a need to offer a full Security package along with Car to guarantee Car's security. Life of people is more important than a gadget and people will pay and buy this package with a new car or upgrade to ensure that their car is not hacked by Hackers to malfunction or be used for other pervert interests.
2010 may not be a good year for Pakistan in many fields but it was a great year for Pakistan Information Technology (IT) sector. Pakistan won seven Merit awards in Asia Pacific Information and Communication technology Awards (APICTA).
The Future of BYOD, BYOA and ConsumerizationJay McBain
If you haven’t been following the debate on BYOD – Bring Your Own Device – you soon will! This presentation defines the opportunity for the Channel and gives a sneak peak to trends that will shape the industry for years to come.
RISKS AND REWARDS OF ADDING AR TO CONNECTED DEVICESCarlaGalindez2
IT professionals, and even more so consumers, are able to see the value in potential applications of AR-enhanced IoT devices. Naturally,they are also able to see potential risk – such as data privacy violations or the uniquely AR threat of a virtual graffiti attack. Like any technology with the potential to transform,organizations will want to understand what is possible and strike the right balance between mitigating risk and enabling improved business performance through the strategic use of emerging technologies.
Cisco Internet of Everything - Adtech Asia 2015Huw Hopkin
The Internet of Everything is a $19 trillion global opportunity over the next decade: Private-sector firms can create as much as $14.4 trillion of value while cities, governments and other public-sector organizations can create $4.6 trillion.
Cisco Tech Advantage Webinar. June 4th, 2014
Video: http://youtu.be/RkmMi9qea5Y
IoT is everywhere, from smart meters on houses to parking sensors in the ground – all devices are connected to the Internet. Internet engineers are helping traditional industries solve new industrial world challenges by connecting billions of new devices. An exciting part of the IoT journey is the integration between both worlds: Information Technology (IT) and Operation Technology (OT). For that a systems approach is required to scale the existing Internet infrastructure to accommodate IoT use cases, while making IT technology easy to adopt for OT operators.
In this session you will learn:
IoT infrastructure challenges and the need for open standards and partner ecosystem
Key elements to build large-scale IoT systems as IPv6, access control, plug and play, distributed intelligence and contextual awareness
Introduction to fog computing and advantages of extending cloud computing and services
Looking ahead to the future
ACT Canada - Internet of Everything for Sustainable Mobility Rick Huijbregts
Luncheon keynote at ACT Canada #SMS2014 on the role of the Internet of Everything for sustainable communities, sustainable mobility, innovation and industry transformation.
Internet of Cars, Andreas Mai, Cisco SystemsAndreas Mai
Connecting vehicles will create the Internet of Cars, transform the automotive industry, enable big data infomediaries, and spawn new businesses.
Management Briefing Seminars, Traverse City August 5, 2013
Internet of Everything: The CIO's Point of ViewCisco Canada
Rebecca Jacoby, SVP and CIO Cisco, as she takes you on a journey through the possibilities of the Internet of Everything. Rebecca will share a CIO's perspective of the technology transformations enabling this new era. She will offer insights into the critical elements needed to effectively build a foundation to meet today's IT imperative: Unlock the business value available through the intelligent connections among people, process, data and things.
Cisco Consulting Director for Retail, Jon Stine, provides an overview of the value of the Internet of Everything for the Retail industry. This presentation outlines how retailers can capture revenues by implementing Internet of Everything strategies.
Digital Retail Africa 2023 hosted by IT News Africa - Brendan Cuthbertson speaks on Digital Transformation in Retail- What Lies Ahead? at the Digital Retail Africa 2023 conference. #retailtech #ecommerce #customerexperience #onlineshopping
Mobility In Retail Today: Connect With Customers To Drive More RevenueG3 Communications
Growing retail sales depends on your ability to create captivating shopping experiences. Join Cisco for this session where you’ll get insights on customer behavior and how to use mobility to transform store operations and increase profits. You’ll hear the latest research from the Cisco Consulting Services’ annual shopper survey about what moves the retail revenue needle and why. Plus Bob Friday, CTO of Cisco’s Wireless Networking Group, will discuss new ways to capture that revenue and deliver a superior customer experience with groundbreaking Wi-Fi and mobile technologies.
Blair christie global editors conf 12.9.14 finalMarc Musgrove
Cisco CMO Blair Christie's presentation at the Cisco Global Editors' Conference - on the future of work and results of our recent IoT Analytics thought leadership study.
Cisco IoT World Forum 2014: Airwatch Breakout SessionBasil Hashem
Cisco IoT World Forum 2014 - From Smart Home to Smart Enterprise: How the Internet of Things Could Transform the Workplace
Speaker: Basil Hashem, Senior Director, Mobile Application Development and Management, VMware
Cisco at DevTO - Tomorrow Starts Now for Sheridan College Students (July 28, ...Marc Lijour, OCT, BSc, MBA
Sheridan students are involved in hackathons, working with the Toronto 2015 Pan Am and Parapan Am Games, and they learn actively with the latest video and collaboration techniques. Their students are career-ready, some of them launching their own business while in school. This presentation will explore the main technology infrastructure based on Cisco which makes all that possible, as well as the involvement of Sheridan in leading programs such as VROC and Connected North. Developers won’t want to miss hearing about cool technologies like CMX, Jabber Guest, and other technologies available on DevNet.
Sheridan students are involved in hackathons, working with the Toronto 2015 Pan Am and Parapan Am Games, and they learn actively with the latest video and collaboration techniques. Their students are career-ready, some of them launching their own business while in school. This presentation will explore the main technology infrastructure based on Cisco which makes all that possible, as well as the involvement of Sheridan in leading programs such as VROC and Connected North. Developers won’t want to miss hearing about cool technologies like CMX, Jabber Guest, and other technologies available on DevNet.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.