Born out of the digital revolution in 2009, Cement Marketing was one of the first marketing and advertising agencies to deliver successful marketing across all platforms. Today, we still lead the way.

3. Born out of the digital revolution in 2009,
Cement Marketing was one of the first marketing
and advertising agencies to deliver successful
marketing across all platforms. Today, we still
lead the way.

4. © 2016 | 15 E Gay St, Columbus, OH 43215 | cementmarketing.com4
No stone goes unturned.
Services
• Comprehensive marketing campaigns
• Content strategy and development
• Editorial direction and calendars
• Copywriting
• Blogging
• Photography
Content Strategy
& Marketing
Web Design &
Development
• Architecture and UX
• Custom website design and development
(WordPress is our CMS of choice)
• PHP, HTML5, CSS, Javascript,
Responsive Web design
• eCommerce (custom,WordPress, Shopify)
• Mobile apps, native andsite-based
• Keyword research
• Meta copywriting
• Link building
• Measurement and reporting
• SEO copywriting
• Pay-per-click marketing (PPC),retargeting
Search Engine
Optimization • Content, content, content
• Social community management
• Campaigns and promotions
• Digital advertising campaigns
• Email marketing
Social Email
For some of our clients we work as an
extension of their marketing team, for others
we are their marketing team.
Our clients evolve, we adapt — an essential
ability in today’s ever-changing digital
marketing and advertising landscape.

5. 5
Branding Identity
• Brand research and strategy
• Logos, corporate identity andbrand
guidelines
• Competitive and marketresearch
• Print design: brochures, flyers,annual
reports, posters
• Media and influencer outreach
• Press release copywriting
• Online reputation management
• Event planning and execution
• Event marketing
Public Relations
• Concepting
• Pre-production (scriptwriting,
storyboarding, casting, etc.)
• Production
• Distribution
Video Marketing

6. © 2016 | 15 E Gay St, Columbus, OH 43215 | cementmarketing.com6
Team
Super nerds. At your service.
Here’s the deal – we’re digital marketing
addicts. As digital natives, Facebook is
our living room, Google is our playground,
Instagram is our lookbook and Twitter is our
primary news source.
The result? We move mountains for our
clients, delivering high-performing websites,
social campaigns and search marketing
strategies that support results-driven digital
marketing.

7. 7
Patrick Locy
VP, Operations and Marketing
Alaina Shearer
President Founder
Seth Gray
VP, Accounts and Strategy
Alex Henderson
Sr. Account Analyst
Olivia Ohlin
Sr. Account Strategist
Matt Nesler
Sr. Account Strategist
Emily Coletta
Designer
Jaime Galbreath
Business Operations Manager
Glenn Winters
Account Strategist
Scott Baker
Art Director
Ben Wagner
Developer
Cassie
Sr. Office Pup
Cohen
Jr. Office Pup

8. © 2016 | 15 E Gay St, Columbus, OH 43215 | cementmarketing.com8
You’re the yin to our yang.
Clients
• Davis Wince, Ltd.
• MS Consultants
Architecture
Engineering
• Homeside Financial
Finance
• Equitas Health
• Nationwide Children’s Hospital
• PostAcute Care Network
Healthcare
• Columbus Hospitality Management
• Equity, Inc.
• Nationwide Hotel and Conference Center
• Schottenstein Real Estate
• Street Sotheby’s International Realty
Hospitality
Real Estate
• Babbitt Dahlberg
• Kemp, Schaeffer Rowe
Co., L.P.A
• Yavitch Palmer Co., L.P.A.
Law
• WOSU Public Media
Media
• Athens County Economic Development
Council
• Capital Crossroads Special Improvement
District
• Columbus Speech and Hearing Center
• Creative Housing and Renovations
• Lifeline of Ohio
• Ohio Crime Victim Justice Center
• The Respect Institute
• U.S. Sportsman Alliance
• Volunteers of America of Greater Ohio
Nonprofit
Government
• The Strategy Network
• Columbus City Council President
Zach Klein
Political
• Charleys Philly Steaks
• Gateway Film Center
• Raising Cane’s of Ohio
• Sunny Street Café
• The Bluestone
• Stauf’s and Cup O’ Joe
Restaurants
Entertainment
Today’s marketing is no walk in the park.
That’s why our clients choose Cement year
after year, project after project. They trust us
and respect our experience.
As a result, our client retention rate is an
industry-defying 82%. Are you ready to join
them? Hire us and together we’ll make your
mark.

9. 9
• B. Loved Bridal
• Bags VIP
• Buehler’s Fresh Foods
• Cardinal Health
• Columbus Camera Group
• Fare and Square
• Honda Marysville
• Leaders Moving Storage
• Liqui-Box
• RDP Foodservice
• Simonton Windows Doors
• VantagePointe
• Wilson Tennis Camps
Retail Product
• Athens County Convention and Visitors
Bureau
• Dispatch Home Garden Show
• Dublin Convention Visitors Bureau
• Experience Columbus
• Grove City Visitors Bureau
• Hocking Hills Tourism Association
• Nationwide Realty Investors
• Short North Alliance
• ZipZone Canopy Tours
Tourism Attractions
• BOLD Transmission, an AEP subsidiary
Utility

10. © 2016 | 15 E Gay St, Columbus, OH 43215 | cementmarketing.com10
Process makes perfect.
Method
Every project at Cement is different from the
last, just as every client is unique. Even if the
objectives are similar, the specific path we
take to get there might not be.
There is, however, one constant present in
every project: our four-step approach to
digital marketing and advertising. It’s the
scientific method adapted to your marketing
problem (and a whole lot more fun).

11. 11
Ideas are great and everyone has them. But in our
world, taking care of business is just as important.
What good is a great idea poorly executed? We
design, develop and manage your project from
start to finish so you can sleep easy. Or party all
night. Up to you.
Execution
Expansion
This is the wash-rinse-repeat part of our method.
But it’s important. Both throughout your project
and at its conclusion, we ask the big questions
and evaluate. What worked? What didn’t? What’s
next? Our clients are typically so thrilled that we
roll right into expanding the existing focus or
brainstorming entirely new ones.
Before we change a thing, we explore the critical
core of your brand, online and off. With primary
and secondary research, we’ll explore what’s
working. What isn’t? How might you best make
your mark? Using all of the tools at our disposal —
sometimes even developing one unique to your
challenge — we find answers.
Foundation
Concept
Everything we do takes the power and brilliance
of a full marketing team. Yours and ours. Together,
we design websites, develop content marketing
plans, launch social marketing campaigns and
produce a strategy to build an audience and drive
conversions.

12. Our Work

13. You are here because your current
advertising or marketing agency isn’t
cutting it; at least you suspect they may
not be. Trust your gut. When marketing
works, you will feel the impact.
Our case studies are born out of our
passion to build results. We have
specialized in digital marketing and
advertising since day one. What does that
mean for you? Results like these.

14. Equitas Health
Case Study:
Culturally competent care for all.
Guiding one of the nation’s premier HIV/AIDS
focused health institutions through a complete
rebrand and website redesign.
AIDS Resource Center Ohio expanded services
in order to continue leading the ever-changing
healthcare industry. To successfully reflect that
growth, ARC Ohio needed a full rebrand, a new
name and a new website (or two).Web Design, Branding, Strategy

16. © 2016 | 15 E Gay St, Columbus Oh, 43215 | cementmarketing.com16
Guiding one of the nation’s premier HIV/AIDS
focused health institutions through a complete
rebrand and website redesign to reflect the
expanding service
Our strategy for equitashealth.com centered around
functionality that would make the user experience
easy to navigate and pair multiple facets of the site
together. Services, staff and locations are all cross-
referenced so visitors can not only see where a
service is offered, but who provides that service, as
well as complementary services.
Culturally competent care
for all.
Website
View Live: equitashealth.com

17. 17
View Live: healthoutloud.us
Healthcare can be cold and confusing, but it
doesn’t have to be. HealthOutLoud.us is a social
hub for the stories of those who have or have
not come “out” to their healthcare providers.
#HealthOutLoud is focused on starting a
conversation of inclusivity and encouragement in
order to increase the number of LGBTQ community
members who demand and receive culturally
competent care.
Stitching it all together.
Health Out Loud

18. BOLD Transmission
Case Study:
An electrifying innovation in power transmission
All power lines are not created equal. BOLD
Transmission needed to quickly build a
sophisticated brand foundation. Then, even more
quickly, they needed to extend that story to a
new website, print collateral and an experiential
marketing strategy.
What was the rush? One of the biggest
transmission industry conferences that happens
once every three years and attracts 15,000
attendees. No big deal. We delivered on time and
on budget.
Web Design, Branding

20. © 2016 | 15 E Gay St, Columbus Oh, 43215 | cementmarketing.com20
Speed is easy. What’s not so easy is figuring out
what it’s like to greenlight a multi-billion dollar
power transmission project. And, most importantly,
how to craft a clear, compelling, consistent story
about a revolutionary technology that would appeal
to a risk-averse industry.
We designed and built a “tech-sexy” brand
framework to feature the aesthetic appeal of
BOLD’s flagship product, while also speaking to the
technical minds of engineers and the community-
mindedness of regulators and planners.
View Live: boldtransmission.com
Website
Ready for my close-up.

21. 21
After establishing the brand foundation and
website, BOLD Transmission needed to quickly
extend that story to print collateral and booth
property for use at a major transmission
industry conference drawing more than 15,000
attendees.
The response was better than we had planned.
Looping video on the screen in the booth, custom
printed leave-behinds, business cards, a website,
and a great brand story drove piles of leads and
changed the industry perception of BOLD from an
AEP-owned startup to a credible, efficient, reliable
and (tech) sexy transmission powerhouse.
Print Collateral
BOLD Transmission | Booth 135
Hubbell | Booth 2515
Valmont | Booth 4444
We’re bringing sexy back.

22. WOSU
Case Study:
Solving a 140,000 piece puzzle.
This website redesign for a Columbus media giant,
WOSU, took our digital expertise and our radio
chops to produce a much cleaner, more direct
version of their previous website.
Quite a few Cementers have a former career in
radio on their belts, including our founder, so, the
prospect of redesigning a website for WOSU, a
local NPR radio and PBS station, seemed too good
to be true.
Web Design, Strategy

24. © 2016 | 15 E Gay St, Columbus Oh, 43215 | cementmarketing.com24
The final website, built in WordPress, streamlined
140,000 pages of content to provide the ultimate
user experience. To solve the complex content
challenge we utilized a color-coded navigation
structure paired with a content-focused horizontal
drop down menu.
Solving a 140,000 piece puzzle.
View Live: wosu.org
Website Redesign

25. 25

26. Simonton
Windows Doors
Case Study:
Breaking through the clutter.
In Simonton’s case, the story was complicated. The old
website, targeting both contractors and homeowners, was
robust with information on products.
However, all of the product information came at a
cost – consumers were left feeling overwhelmed and
uncertain as to what benefit Simonton Windows
Doors actually offered.
Web Design, Strategy

28. © 2016 | 15 E Gay St, Columbus Oh, 43215 | cementmarketing.com28
View Live: simonton.com
The Simonton team asked us to design a website
unlike any other in the windows and doors industry.
Among a host of challenges, ultimately, we were
tasked with creating a site that converts more
visitors into qualified leads for a national network of
contractors.
By emphasizing broad style over singular product
specificity and allowing customers the chance
to create a virtual version of their homes, the
entire process became a personal one where
people could test out test a myriad of options and
style comparisons in their own “home” before
committing to a purchase or consultation.
Website Redesign
From window shopping to
personalized visioneering.

29. 29
The VantagePointe Window and Door collection, a
Simonton Windows Doors brand sold exclusively
at the Home Depot, offers homeowners a custom
window or door replacement solution for their
home. The brand’s website redesign guides
the visitor quickly to shop windows and doors,
while also buffering the sale with a fun, light quiz
educating them on the features and benefits of
VantagePointe windows.
Since launch, the website has seen a 171% increase
in organic search traffic, a 75% jump in time on site
and a 30% decrease in bounce rate.
VantagePointe
A new view for a classic
window and door brand.
View Live: vantagepointe.simonton.com

30. Raising Cane’s of Ohio
Case Study:
5 years and 52,000 fans later.
Raising Cane’s of Ohio became one of Cement’s first
clients in 2011. Today they still turn to our team for their
social media management, social engagement and digital
promotions and marketing.
As a result, we have garnered the franchise chain more
than 52,000 dedicated Facebook fans. The love extends
across Instagram, Twitter and Snapchat as well. We harness
the power of the audience to drive store sales with social
promotions and grand openings.
Social, Strategy

32. © 2016 | 15 E Gay St, Columbus Oh, 43215 | cementmarketing.com32
When Raising Cane’s of Ohio needed to build brand
awareness and Facebook fans, they challenged us
to earn as many new fans as possible with a limited
advertising and creative budget. And, of course, we
also had to increase sales.
Because Cane’s fans are obsessed with the brand,
we harnessed their power with a Facebook friend
referral program. The idea was simple: refer 10
friends to the Facebook page and win a free box
combo. You refer 10 friends to the Facebook page,
you win a box combo.
In just 60 days, the Share the Love campaign
garnered:
• 10,000 new Facebook fans
• 7,983 email addresses
• 1.5 million impressions
• 30,000+ clicks, likes, comments and shares
• 12% increase in same store sales
1.5 million impressions,
10,000 new fans.
Share the Love

33. 33
Raising Cane’s expanded to the Cincinnati market
in April of 2015. The first opening, in West Chester,
set a Raising Cane’s national record for both sales
and attendance.
It didn’t take much research to figure out that the
market was hungry for fresh, never ever frozen
chicken fingers. So, we leveraged the Raising
Cane’s brand, paired it with the pent up market
demand, then matched that with some amazing
opening week/opening day promotions across
various social media platforms. To promote the Tri-
County grand opening we launched a geotargeted
Facebook advertising campaign promoting five
days of prizes, plus opening day festivities.
The campaign spread like wildfire and within two
weeks more than 120,000 targeted Cincinnatians
were exposed to our message. As a result, the
Tri-County Springdale Opening day destroyed the
previous national record by 30% and maintained
that level through the first week of operations. The
two openings are now the gold standard for Raising
Cane’s grand opening promotions nationwide.
Two record store openings
in Cincinnati
Raising Cane’s Openings
Impressions:
Total Engagements:
MEDIA ENGAGEMENTS
DETAIL EXPANDS
RETWEETS
PROFILE CLICKS
LIKES
HASHTAG CLICKS
LINK CLICKS
REPLIES
FOLLOWS
444,641
37,865
20,965
6,469
5,384
3,254
1,152
343
225
20
33

34. Hocking Hills
Tourism Association
Case Study:
A breath of fresh air for a stagnant
social media presence.
When the Hocking Hills Tourism Association came to
Cement Marketing, they were disappointed in their social
media performance.
Under the management of a larger advertising agency, they
had expected better results. One of the most scenic parts
of Ohio, with its rolling hills, waterfalls and inspiring caves,
the product clearly wasn’t the issue.
Social, Search Engine Optimization (SEO)

36. © 2016 | 15 E Gay St, Columbus Oh, 43215 | cementmarketing.com36
For the fans, by the fans.
After taking over their social accounts in January
2014, Facebook engagement doubled in just one
week. Starting at just 300 engaged fans per day,
today the page boasts more than 37k fans and is
celebrating a staggering engagement rate with an
average daily reach of 14k. Additionally, social visits
are now accounting for a huge amount of incoming
traffic to the Hocking Hills website.
Hocking Hills Facebook Management
View Live: facebook.com/HockingHills

37. 37
With scores of people visiting the Hocking Hills
every day, all we had to do was open our eyes to
the adventures that people were already sharing
online. We found photos of beautiful scenery,
poetic quips and adventurous tales by the dozen.
By listening to these people freely sharing their
cherished stories, we sought to lead the Hocking
Hills Tourism Association to its rightful place as the
social media authority on all things Hocking Hills.
We spread the hashtag #hockinghills2016
on Instagram and Facebook to reach out
to Instagrammers utilizing similar hashtags,
encouraging them to enter our calendar contest.
Composed entirely of user-submitted content via
Instagram, we received more than 2,300 unique
submissions. Every winner received a free, printed
copy of the calendar as a tactile token of thanks.
We’ve relaunched the contest for 2017, now using
the hashtag #hockinghillscalendar.
Activating the Instagrammers.
Hocking Hills Social Promotion
View Live: hockinghillscalendar.com

38. Simonton Windows
Doors
Heather Schreiber, Director of Digital Marketing
heather.schreiber@simonton.com
www.simonton.com
What we’ve done:
strategy, website design and development,
content support, SEO
BOLD Transmission
David A. Norvell, Business Development/Licensing
norvell@boldtransmission.com
www.boldtransmission.com
What we’ve done:
branding, website design
Equitas Health
Joel Diaz, Chief Marketing Community Affairs Officer
JoelDiaz@arcohio.org
www.equitashealth.com
What we’ve done:
comprehensive rebranding, website design
© 2016 | 15 E Gay St, Columbus Oh, 43215 | cementmarketing.com38
References

40. You make it all work.
Our successes didn’t happen by chance.
Cement purposefully partners with
active, engaged partners who trust in our
guidance and provide timely responses
and insight when needed.
With a comprehensive understanding of
goals, a thorough accounting of available
resources and the support of your team,
we’ll work together to turn big ideas into
bigger results.