L'Oréal is the world's largest cosmetics and beauty company. It was founded in 1909 by Eugéne Schueller as a small company producing hair color products. Over time, L'Oréal expanded its product lines to include skin care, makeup, perfumes, and hair care. It now operates in 130 countries with over 72,000 employees. L'Oréal targets younger consumers with makeup products and older women with anti-aging products. The company has faced some lawsuits and regulatory issues over exaggerated advertising claims but has also taken steps to reduce its environmental impact.

1. L’ORÉAL
“
Because It Is Worth It”

2. Group Members
• Hoq, MD. Ashraful
• Morshed, Farzana
• Khan, Ali Akbar
• Hasan, Nayemul
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The History Of the company
Operation
Product Target
HRM & Its Policies
Recruitment & Selection
Compensation & Benefits
Negative & Positive Policies
Conclusion
References

4. The History Of the company…
• In 1907, a young French chemist Eugéne
Schueller developed an innovative colour
formula;
• In 1909, he registred his own company;
• In 1920, the small company employed 3
chemists;
• In 1912, Eugéne Schueller started to
export his products;
• In 1933, he created and launched Votre
Beauté, a magazine devoted to women;
• In 1953, L„Oréal won an advertising
Oscar.

5. Operation
• L'Oreal is the world largest cosmetics and beauty
company. They have over 500 products.
• This brand concentrates on:
• Hair color
• Skin care
• Sun protection
• Make up
• Perfumes
• Hair care

7. Product Target
• L‟Oreal is mainly used for the younger people
like teenagers as most of their products involves
make up which most teenagers like.
• L'Oreal also targets their products to older
women.
• Their slogan “because we‟re worth it” shows
that the product is a luxury product which
suggests it is could be expensive.
• L'Oreal's product, reached the top 100 brands of
The Brand Trust Report published by Trust
Research Advisory in India

8. HRM - Mission
• “To attract & retain the talent needed to achieve the
broader business mission.”
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Management head- Frederic Roge, President & CEO.
In 2013, employees recorded at 72,600 .
Strategic committee consists of 13 members.
In 130 country's 50,500 people employed.
2,900 employed for Research & Development.
42 manufacturing plants employed 14,000.

9. Recruitment & Selection
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Leadership skills, Analytical skills, Communication skills.
Business flair & entrepreneurial mindset.
Tropical & talented personalities.
Vigorous management trainee program.
Continuous recruitments.
Ranked most attractive employers.

10. Compensation & Benefits
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Bikes- for –work scheme & childcare voucher.
Life style perks on health & well being.
Strong confidence.
Discount on L'Oreal products.
• Worldwide Profit Sharing.

11. HRM Policies
• Leadership on innovative products with quality &
effectiveness.
• Respond to aspiration of consumers.
• Provide the best in cosmetics to men & women all over the
world.

12. Policies Positive Sides
• Concrete & meaningful steps on reducing carbon
emissions.
• Named household sector leader by Climate Counts.
• Respect the standards of excellence.
• Promote the emergence of a diversified ecosystem.
• Measure & report the progress.

13. Negative Policies
• The company has recently faced discrimination lawsuits in
France related to the hiring of spokes models and
Institutional racism.
• In the UK, L'Oréal has faced widespread condemnation
from OFCOM regarding truth in their advertising and
marketing campaigns concerning the product performance
of one of their mascara brands.
• Therapeutic Goods Administration, Australia withdrew
advertising regarding wrinkle removal capabilities.

14. Conclusion
• The L‟Oreal Group is the world‟s largest cosmetics &
beauty company. In our opinion, we think that L‟Oreal has
successfully created a brand identity as the adverts that
present the products make them look more expensive.

15. REFERENCES
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https://www.google.com
http://www.lorealparisusa.com/
http://en.wikipedia.org/wiki/L%27Or%C3%A9al
L'Oréal Annual Report 2012“