Bigbuzz Marketing Group is an integrated marketing and advertising agency founded in 1996 that specializes in creating powerful brand relationships. They offer full-service capabilities including market research, branding, advertising, digital marketing, social media, video production, and analytics. Bigbuzz takes a collaborative approach and utilizes the latest techniques and technologies to develop strategic and creative solutions for their clients across various channels. They have an experienced team of professionals that work to effectively plan and execute all aspects of integrated marketing campaigns.

1. Bigbuzz Marketing Group
Capabilities Deck

2. “
”
We are a bold collection of talented professionals on a
mission to create inspired solutions that move merchandise,
build brands and change lives.

3. Our Agency

4. Our Agency
Bigbuzz was founded in 1996 by Kevin Kelly. In 2012, Bigbuzz merged with
Graham & Company Advertising, originally formed in 1985 by Doug Graham.
Kevin and Doug are now equal partners at Bigbuzz.
Bigbuzz has a team of highly skilled professionals that come from a diverse
background. Sound strategic solutions and the most current and effective
solutions is at the heart of what we do. Additionally, we create integrated
advertising campaigns built on robust, scalable and accountable marketing
platforms that utilize the latest techniques in the digital age. Leading and shaping
technology to serve our clients is defined by our corporate tagline, “what’s next.”

5. Our Agency
BigBuzz Marketing Group is an integrated marketing and advertising agency that
specializes in creating powerful relationships between consumers and brands.
Our services include every step of the brand-development process:
· Market research, consumer insight and strategic planning
· Branding and collateral
· Advertising and direct marketing for all traditional and digital media
· Social media, websites, blogs
· Apps and mobile media
· SEO, SEM, digital advertising, analytics, monitoring
· Video production & content development

6. Our Team

7. Our Team
All of our full-service clients are supervised by Doug Graham and/or Kevin Kelly, the
agency’s co-presidents. Your account will also be managed by a client services
director, account executive, social media manager and/or digital engagement operative
(if applicable), creative director and director of technology.
Bigbuzz has an experienced team of people who work on research, strategy, branding,
copy, advertising, collateral, video, and production and programming of websites,
apps, and other marketing programs.
They have produced thousands of marketing-related projects during our three decades
in business. On the media side, our people plan and implement traditional and digital
media campaigns, including all aspects of managing social media platforms.

8. Our Team
Elizabeth Woodward - Head of Account Services Negeen Ghaisar - Head of Digital Strategy Bob Costabile - Chief Creative Officer
Tony Foley - Account Executive Alexander Lee - Head of Programming Hal Plattman - Associate Creative Director
Full biographies available upon request.

9. Experience

10. Experience
We are dedicated to doing great work for our client partners.
P A R K I N G

11. What We Do

12. • Digital Marketing Audits
• Collaborative Approach
• The Creative Brief
• Media and Content Strategy
• Advertising Media Planning
• Social Media Planning
• Production Planning
• PNP’s and Quality Control
• Weekly, Monthly, Quarterly Reporting
• Weekly Internal Client Meetings
• Monthly Client Meetings
What We Do
Branding
e-Blasts
Experiential
VideoBrochures
Search
Media
Website
Public
Relations
Apps
Trade
Advertising
Social
Media
Bots
and AI
Digital
Advertising

13. Our Process

14. Our Process
The Bigbuzz Process
The first phase we call discovery. We bone up on where a brand
has been, where it is today and where it is going. We survey the
competitive landscape. Gather customer insights. Uncover
things not easily visible.
O1 Discovery
This is a brand's Declaration of Independence. Telling the world
what separates your brand from all others. It is the document
that defines the brand and the statement that all work must
ladder up to. It also keeps all brand communication consistent
and with clear vision.
O2 Strategy
The next step is mulling things over and boiling things down to a
compact portable strategic message. Short. Sweet. To the point.
We call this definition.
O3 Definition
The fourth step is heating things up. We call this passionate
expression. This is where creativity takes form. Since there is
never only one answer in creating a branding message. More
than one execution will be developed and explored. However,
we don’t paper the walls, we know how to edit.
O4 Passionate Expression
The final step. Fine tune the creative. Tighten any loose ends.
Then light a match and ignite our new brand to the world.
O5 Ignition

15. Our Philosophy

16. Our Philosophy

17. Our Work

18. “
”
We never stop honing our craft and always embrace the latest
technology as a vehicle, not a concept.

19. TV / Pre-Roll

20. NEFCU "Freemium"
https://www.youtube.com/watch?v=5nwe56XS2cQ

21. Digital Advertising

23. Out of Home

25. Social

27. Apps

30. What’s Next