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Digital Age 2.0 - Brian Solis
The document discusses how social media is about sociology and psychology more than technology. It emphasizes that content context and understanding people are key in social media. Additionally, it highlights the importance of influence, emotional connections, transparency, and engagement in effective social media marketing.
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Digital Age 2.0 - Brian Solis
- 1. Innovation and DigitalMarketing@briansolis
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- 5. Social Media isAbout Sociology and Psychology More So Than Technology
- 6. We are defininga new era of society…
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- 9. The dawn ofthe contextual networks
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- 12. An Audience withAudiences
- 14. The Center ofAttention
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- 25. People“People” = the5th Element
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- 29. ConsumerThe Last Mile:The socialization of businessServiceBrand + BrandRepresentativesBrand VoicePublic RelationsExperienceTrust ZonePeersConsumerIntentSalesPurposeExpertsInfluencersPerceptionMarketingInfluenceValueSupport
- 30. The 5 I’sof Social Marketing
- 31. No Brand isan Island
- 32. Word of Mouthdoesn’t work, tell everyone you know
- 35. Social Objects arethe future of marketing and communications
- 36. PaidSocial GraphWord ofMouthSocial Media OptimizationSponsoredSyndicationBannersSEOSponsored PostsPaid Tweets &PostsVirtual GoodsValueAdsAppsLikesThe Social Media EcosystemWidgetsBroadcastBrandEmpathyRelevanceVideoRetweetsSharingTrendingINFLUENCEREFERRALSPodcastsTweetsImagesTabsSharesStoryCheck-insUpdatesContent MarketingWall PostsBlogsTweetsPostsLivestreamsVideoSearch Engine OptimizationOwnedEarnedViralFoFsParticipatory
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- 38. Syndicating Social ObjectsSocialObjectwww.com
- 39. The art andscience of influence
- 40. Influence…The ability toinspire desirable and measurable action and outcomes
- 41. Viral Videos aren’t“Viral” Until They Go Viral…
- 42. Influencers won’t “magically”find your content…
- 43. We Must Connectthe Dots
- 44. Do you knowwho is influencing your markets?
- 45. 1 + 1= Many
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- 47. McAWilliams.comReal Time vs.Right Time
- 50. Social Media isRich with Emotion
- 51. Social Media isrich with emotional connections
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- 58. Micro Disruption Theory& The Social EffectAttention ApertureDisruptionPointTimeResonance
- 59. Metrics: The Value+ Innovation CycleEngageListenEngageLearn + Adapt + CreateMeasure
- 60. #EngageThis is yourtime to…