Managing Director Stewart Hay presented at the Transform 2017 Conference on digital accessibility. #Transform17

1. Digital accessibility in a
post truth world
Stewart Hay
Managing Director
Tweet me at: @ohmydeity
creating an inclusive digital world
intopia.digital

2. 1 in 5 Australians have a disability

4. WCAG is necessary
but not sufficient
for a satisfactory
user experience
Credit: @DodgyDesign_

6. Post truth accessibility

7. BOM Weather App released in
October 2016
Does not conform to
WCAG 2.0 AA requirements
Water Levels App released in
January 2017 also has
accessibility issues

9. 10x
integration
testing
15x
customer beta
testing
Estimates of relative cost of re-work
1x
design
5x
implementation
30x
post product
release
Source: https://konceptapp.com/blog/2015/12/03/how-
much-would-you-pay-to-save-a-product-with-bad-UX/

10. Agency required to meet
WCAG 2.0 AA conformance
Agency provided access to
accessibility experts
Accessibility audit found
issues in more complex
features on the site

11. Policy is not enough
Better execution is needed
to embed into orgnisation DNA

12. Who is responsible for accessibility?

13. Get educated
› Know your responsibilities
› Include executives, project managers and
business analysts
› Upskill whole project team including
designers, developers, testers, content writers

14. Accessibility from the START
› It should be integrated from design to testing
› Include it in requirements
› Should be part of procurement assessment
› Leverage experts in accessibility

15. Users! Users!! Users!!!
› Involve diverse users in research and discovery
› Get real people to test your digital application

16. Use an audit safety net
› Make sure agency/project team know
› Use independent auditing
› Automated testing is not enough
› Use assistive technology

17. › Get educated
› Accessibility from the START
› Users! Users!! Users!!!
› Use an audit safety net

18. Let’s continue the conversation
Stewart Hay
Managing Director
Tweet me at: @ohmydeity
Tweet us at: @intopiadigital
creating an inclusive digital world
intopia.digital