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Using the black art of marketing to sell accessibility

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Presented at the CSUN Assistive Technology conference 2019.

Published in: Technology
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Using the black art of marketing to sell accessibility

  1. 1. Using the black art of marketing to sell accessibility Stewart Hay Twitter: ohmydeity Andrew Arch Twitter: amja creating an inclusive digital world intopia.digital
  2. 2. We’re creating an inclusive digital world (from down under!) We help organisations be more inclusive and accessible. Together, we create enjoyable, efficient digital experiences for everyone. Let’s go on an accessibility adventure together.
  3. 3. What does marketing have to do with accessibility? It is a legal requirement!
  4. 4. Compliance Business
  5. 5. 1 Omni-channel marketing
  6. 6. Use multiple sources! • Newsletters • Brown bags • Walk the floor • Corporate strategy
  7. 7. Tip 1 Make sure that people hear about accessibility from as many different sources as possible. You should not be the only voice!
  8. 8. 2 The rule of seven
  9. 9. Tip 2 Repeat, repeat, repeat, repeat, repeat, repeat… Multiple positive interactions leads to strong relationships.
  10. 10. 3 Make it easy
  11. 11. Don’t be this person
  12. 12. Tip 3 Be approachable Do not judge Be there to help
  13. 13. 4 Psychology of persuasion
  14. 14. Tip 4 Everyone does not have the same motivators Tailor your approach to your audience
  15. 15. Let’s continue the conversation Stewart Hay @ohmydeity stewart@intopia.digital Andrew Arch @amja andrew@intopia.digital creating an inclusive digital world intopia.digital @intopiadigital

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