SlideShare a Scribd company logo
Digitaal Werven
Job ad genius
Voorheen:
Interim Marketing Manager @ Monster
Marketing Manager @ Adver-Online
Lars Wetemans
Founder & CEO
Job ad genius
Opgericht in 2015 als Recruitz.io
70 fulltime medewerkers
€2 miljoen funding in 2017
81% van alle job
seekers zijn passief
Waarom targeten we alleen actief
werkzoekenden?
Waarom werven we niet waar talent actief
is?
3ha day on mobile
People spend an average
of
50%
But, people underestimate that time
by
PEOPLE
perceive time
FASTER ON MOBILE
Source 1: “Average Time Spent per Day with Major Media by US Adults,” eMarketer April 2015
Source 2: ”A new app called Moment show you how addicted you are to your iphone,” Sarah Perez, Techcrunc
M I L L I S E C O N D S
T H O U G H T P R O C E S S I N G
Source: “How fast is the speed of thought?”, Martin J. Tovee, Current Biology, 1994
Hoe werven we talent, zelfs wanneer
ze niet actief op zoek zijn?
Day 1
Awareness
Day 2 - 8
Consideration
Day 9
Apply!
● View content (conversion)
● Engagements
● Cost per engagement
Day 1 - 7
Awareness
Day 2 - 8
Consideration
Day 9
Apply!
Get candidates to notice you.
Make them aware of your company.
OBJECTIVES Show great opportunities to engage
candidates
Time to apply!
Find passive and active job applicants
CANDIDATE JOURNEY
KEY RESULTS ● Ad Recall Lift (people)
● Active view
● Cost per Ad Recall Lift / Active view
● Applicants (leads)
● Cost per applicant
● Cost per hire
CONTENT Employer branding Candidate engagement Applicant for employment
Programmatic Job Advertising
auto A/B testing, cross platform, cross device
Create winning job ads
through A/B testing and AI-
powered technologies
Find your next
hire with genius
job ads
Case study Booking.com
• Werf& case
• 100 ICT’ers per maand
• Tekort van 16.000 in groot-Amsterdam
• <10% actief op zoek
Software engineers uit heel de wereld
• 170 sollicitaties
• € 35,21 per sollicitatie
• 40% naar een volgend stadium
Questions?
Ask them all.

More Related Content

What's hot

TC19 LEAD Tuesday - Nicole Issac & Guy Berger
TC19 LEAD Tuesday - Nicole Issac & Guy Berger  TC19 LEAD Tuesday - Nicole Issac & Guy Berger
TC19 LEAD Tuesday - Nicole Issac & Guy Berger
ChristinaElezaj
 
Fact vs. Fiction: How Innovations in AI Will Intersect with Recruitment in th...
Fact vs. Fiction: How Innovations in AI Will Intersect with Recruitment in th...Fact vs. Fiction: How Innovations in AI Will Intersect with Recruitment in th...
Fact vs. Fiction: How Innovations in AI Will Intersect with Recruitment in th...
CareerBuilder
 
The Predictive Index
The Predictive IndexThe Predictive Index
The Predictive Index
Steve Caldwell
 
Keep a Pulse: Turning Data into Relationship Insights and (Automated) Action ...
Keep a Pulse: Turning Data into Relationship Insights and (Automated) Action ...Keep a Pulse: Turning Data into Relationship Insights and (Automated) Action ...
Keep a Pulse: Turning Data into Relationship Insights and (Automated) Action ...
TALiNT Partners
 
Google for Jobs: Mass Disruption or New Opportunity for HR
Google for Jobs: Mass Disruption or New Opportunity for HRGoogle for Jobs: Mass Disruption or New Opportunity for HR
Google for Jobs: Mass Disruption or New Opportunity for HR
CareerBuilder
 
TC19 LEAD Wednesday - Ryan Milhous - LinkedIn insights team skills deep dive
TC19 LEAD Wednesday - Ryan Milhous - LinkedIn insights team skills deep diveTC19 LEAD Wednesday - Ryan Milhous - LinkedIn insights team skills deep dive
TC19 LEAD Wednesday - Ryan Milhous - LinkedIn insights team skills deep dive
ChristinaElezaj
 
Snowforce how to drive rapid business value with ai
Snowforce   how to drive rapid business value with aiSnowforce   how to drive rapid business value with ai
Snowforce how to drive rapid business value with ai
rikkehovgaard
 
NeuroScience in Digital Marketing Master Class - David Rosenstein, Neural Sense
NeuroScience in Digital Marketing Master Class - David Rosenstein, Neural SenseNeuroScience in Digital Marketing Master Class - David Rosenstein, Neural Sense
NeuroScience in Digital Marketing Master Class - David Rosenstein, Neural Sense
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
RSWUS Agency of the Future Webinar Slide Deck – Does your Firm Have the Trait...
RSWUS Agency of the Future Webinar Slide Deck – Does your Firm Have the Trait...RSWUS Agency of the Future Webinar Slide Deck – Does your Firm Have the Trait...
RSWUS Agency of the Future Webinar Slide Deck – Does your Firm Have the Trait...
RSW/US
 
Leveraging Communications Technology in Recruitment & Staffing
Leveraging Communications Technology in Recruitment & StaffingLeveraging Communications Technology in Recruitment & Staffing
Leveraging Communications Technology in Recruitment & Staffing
TALiNT Partners
 
Lee McKnight Jr Fuel Lines Presentation-New Business For Small to Mid-Sized A...
Lee McKnight Jr Fuel Lines Presentation-New Business For Small to Mid-Sized A...Lee McKnight Jr Fuel Lines Presentation-New Business For Small to Mid-Sized A...
Lee McKnight Jr Fuel Lines Presentation-New Business For Small to Mid-Sized A...
RSW/US
 
Improving Business Agility and Competitive Advantage Using Integration Platfo...
Improving Business Agility and Competitive Advantage Using Integration Platfo...Improving Business Agility and Competitive Advantage Using Integration Platfo...
Improving Business Agility and Competitive Advantage Using Integration Platfo...
TALiNT Partners
 
Cielo's 2016 Talent Rising Summit - Innovating Talent Acquisition in a World ...
Cielo's 2016 Talent Rising Summit - Innovating Talent Acquisition in a World ...Cielo's 2016 Talent Rising Summit - Innovating Talent Acquisition in a World ...
Cielo's 2016 Talent Rising Summit - Innovating Talent Acquisition in a World ...
Cielo
 
Moneyball For Talent Acquisition - Boston 6.4.13
Moneyball For Talent Acquisition - Boston 6.4.13Moneyball For Talent Acquisition - Boston 6.4.13
Moneyball For Talent Acquisition - Boston 6.4.13
Kyle Poll
 
AI - Over hyped and Under appreciated - DMAS - 30 June 2017
AI - Over hyped and  Under appreciated - DMAS - 30 June 2017AI - Over hyped and  Under appreciated - DMAS - 30 June 2017
AI - Over hyped and Under appreciated - DMAS - 30 June 2017
Ian Morrison
 
The Secrets to Scaling a Public Company with a 75% Freelancer Workforce with ...
The Secrets to Scaling a Public Company with a 75% Freelancer Workforce with ...The Secrets to Scaling a Public Company with a 75% Freelancer Workforce with ...
The Secrets to Scaling a Public Company with a 75% Freelancer Workforce with ...
saastr
 
The Road Ahead: Talent Acquisition Technology
The Road Ahead: Talent Acquisition TechnologyThe Road Ahead: Talent Acquisition Technology
The Road Ahead: Talent Acquisition Technology
RecruitDC
 
AI, Automation & Agencies
AI, Automation & AgenciesAI, Automation & Agencies
AI, Automation & Agencies
TALiNT Partners
 
Simia Analytics.pptx
Simia Analytics.pptxSimia Analytics.pptx
Simia Analytics.pptx
AbhiAgrawal11
 

What's hot (20)

TC19 LEAD Tuesday - Nicole Issac & Guy Berger
TC19 LEAD Tuesday - Nicole Issac & Guy Berger  TC19 LEAD Tuesday - Nicole Issac & Guy Berger
TC19 LEAD Tuesday - Nicole Issac & Guy Berger
 
Fact vs. Fiction: How Innovations in AI Will Intersect with Recruitment in th...
Fact vs. Fiction: How Innovations in AI Will Intersect with Recruitment in th...Fact vs. Fiction: How Innovations in AI Will Intersect with Recruitment in th...
Fact vs. Fiction: How Innovations in AI Will Intersect with Recruitment in th...
 
The Predictive Index
The Predictive IndexThe Predictive Index
The Predictive Index
 
TalentObjects
TalentObjectsTalentObjects
TalentObjects
 
Keep a Pulse: Turning Data into Relationship Insights and (Automated) Action ...
Keep a Pulse: Turning Data into Relationship Insights and (Automated) Action ...Keep a Pulse: Turning Data into Relationship Insights and (Automated) Action ...
Keep a Pulse: Turning Data into Relationship Insights and (Automated) Action ...
 
Google for Jobs: Mass Disruption or New Opportunity for HR
Google for Jobs: Mass Disruption or New Opportunity for HRGoogle for Jobs: Mass Disruption or New Opportunity for HR
Google for Jobs: Mass Disruption or New Opportunity for HR
 
TC19 LEAD Wednesday - Ryan Milhous - LinkedIn insights team skills deep dive
TC19 LEAD Wednesday - Ryan Milhous - LinkedIn insights team skills deep diveTC19 LEAD Wednesday - Ryan Milhous - LinkedIn insights team skills deep dive
TC19 LEAD Wednesday - Ryan Milhous - LinkedIn insights team skills deep dive
 
Snowforce how to drive rapid business value with ai
Snowforce   how to drive rapid business value with aiSnowforce   how to drive rapid business value with ai
Snowforce how to drive rapid business value with ai
 
NeuroScience in Digital Marketing Master Class - David Rosenstein, Neural Sense
NeuroScience in Digital Marketing Master Class - David Rosenstein, Neural SenseNeuroScience in Digital Marketing Master Class - David Rosenstein, Neural Sense
NeuroScience in Digital Marketing Master Class - David Rosenstein, Neural Sense
 
RSWUS Agency of the Future Webinar Slide Deck – Does your Firm Have the Trait...
RSWUS Agency of the Future Webinar Slide Deck – Does your Firm Have the Trait...RSWUS Agency of the Future Webinar Slide Deck – Does your Firm Have the Trait...
RSWUS Agency of the Future Webinar Slide Deck – Does your Firm Have the Trait...
 
Leveraging Communications Technology in Recruitment & Staffing
Leveraging Communications Technology in Recruitment & StaffingLeveraging Communications Technology in Recruitment & Staffing
Leveraging Communications Technology in Recruitment & Staffing
 
Lee McKnight Jr Fuel Lines Presentation-New Business For Small to Mid-Sized A...
Lee McKnight Jr Fuel Lines Presentation-New Business For Small to Mid-Sized A...Lee McKnight Jr Fuel Lines Presentation-New Business For Small to Mid-Sized A...
Lee McKnight Jr Fuel Lines Presentation-New Business For Small to Mid-Sized A...
 
Improving Business Agility and Competitive Advantage Using Integration Platfo...
Improving Business Agility and Competitive Advantage Using Integration Platfo...Improving Business Agility and Competitive Advantage Using Integration Platfo...
Improving Business Agility and Competitive Advantage Using Integration Platfo...
 
Cielo's 2016 Talent Rising Summit - Innovating Talent Acquisition in a World ...
Cielo's 2016 Talent Rising Summit - Innovating Talent Acquisition in a World ...Cielo's 2016 Talent Rising Summit - Innovating Talent Acquisition in a World ...
Cielo's 2016 Talent Rising Summit - Innovating Talent Acquisition in a World ...
 
Moneyball For Talent Acquisition - Boston 6.4.13
Moneyball For Talent Acquisition - Boston 6.4.13Moneyball For Talent Acquisition - Boston 6.4.13
Moneyball For Talent Acquisition - Boston 6.4.13
 
AI - Over hyped and Under appreciated - DMAS - 30 June 2017
AI - Over hyped and  Under appreciated - DMAS - 30 June 2017AI - Over hyped and  Under appreciated - DMAS - 30 June 2017
AI - Over hyped and Under appreciated - DMAS - 30 June 2017
 
The Secrets to Scaling a Public Company with a 75% Freelancer Workforce with ...
The Secrets to Scaling a Public Company with a 75% Freelancer Workforce with ...The Secrets to Scaling a Public Company with a 75% Freelancer Workforce with ...
The Secrets to Scaling a Public Company with a 75% Freelancer Workforce with ...
 
The Road Ahead: Talent Acquisition Technology
The Road Ahead: Talent Acquisition TechnologyThe Road Ahead: Talent Acquisition Technology
The Road Ahead: Talent Acquisition Technology
 
AI, Automation & Agencies
AI, Automation & AgenciesAI, Automation & Agencies
AI, Automation & Agencies
 
Simia Analytics.pptx
Simia Analytics.pptxSimia Analytics.pptx
Simia Analytics.pptx
 

Similar to Digitaal werven presentatie wonderkind

New Age Careers
New Age CareersNew Age Careers
New Age Careers
Ashish George
 
RecruitiX - the Next-Gen Recruiting Solutions Agency (EN v08)
RecruitiX - the Next-Gen Recruiting Solutions Agency (EN v08)RecruitiX - the Next-Gen Recruiting Solutions Agency (EN v08)
RecruitiX - the Next-Gen Recruiting Solutions Agency (EN v08)
Fabrizio Coerezza
 
social-media-partner-proposal
social-media-partner-proposalsocial-media-partner-proposal
social-media-partner-proposalTK Krumenacker
 
Who said BIG companies can’t Innovate? | Talent Connect Anaheim
Who said BIG companies can’t Innovate? | Talent Connect AnaheimWho said BIG companies can’t Innovate? | Talent Connect Anaheim
Who said BIG companies can’t Innovate? | Talent Connect Anaheim
LinkedIn Talent Solutions
 
Who said BIG companies can’t Innovate? | Talent Connect Anaheim
Who said BIG companies can’t Innovate? | Talent Connect AnaheimWho said BIG companies can’t Innovate? | Talent Connect Anaheim
Who said BIG companies can’t Innovate? | Talent Connect Anaheim
LinkedIn Talent Solutions
 
Web-Stepup
Web-StepupWeb-Stepup
Web-Stepup
Afsar Mansuri
 
MeasureMatch: The Transformational On-Demand Future of Tech & Data Talent
MeasureMatch: The Transformational On-Demand Future of Tech & Data TalentMeasureMatch: The Transformational On-Demand Future of Tech & Data Talent
MeasureMatch: The Transformational On-Demand Future of Tech & Data Talent
MeasureMatch
 
Futureproofing Your Career: How to Stay Relevant in the Age of Automation: MP...
Futureproofing Your Career: How to Stay Relevant in the Age of Automation: MP...Futureproofing Your Career: How to Stay Relevant in the Age of Automation: MP...
Futureproofing Your Career: How to Stay Relevant in the Age of Automation: MP...
Social Tables
 
OptnHire
OptnHireOptnHire
OptnHire
OptnHire
 
Jobspring Partners Intro
Jobspring Partners IntroJobspring Partners Intro
Jobspring Partners IntroColeRutledge
 
Ontame.io - Your all-in-one Talent Acquisition Platform
Ontame.io - Your all-in-one Talent Acquisition PlatformOntame.io - Your all-in-one Talent Acquisition Platform
Ontame.io - Your all-in-one Talent Acquisition Platform
Johanna Sylvander
 
A week in the life of a Market Researcher: Jasmeet Sethi of Ericsson ConsumerLab
A week in the life of a Market Researcher: Jasmeet Sethi of Ericsson ConsumerLabA week in the life of a Market Researcher: Jasmeet Sethi of Ericsson ConsumerLab
A week in the life of a Market Researcher: Jasmeet Sethi of Ericsson ConsumerLab
Jasmeet Sethi
 
Recruitment marketing for volume hiring (web)
Recruitment marketing for volume hiring (web)Recruitment marketing for volume hiring (web)
Recruitment marketing for volume hiring (web)
Max Armbruster
 
WSU Product
WSU Product WSU Product
WSU Product
Vasim Mansuri
 
Talent-Fuse
Talent-FuseTalent-Fuse
Talent-Fuse
Tanmay Garg
 
Career Launch 360
Career Launch 360Career Launch 360
Career Launch 360
DannyHuffman
 
The Era of Talent Intelligence: Elevating Your Business Strategy with Data-Dr...
The Era of Talent Intelligence: Elevating Your Business Strategy with Data-Dr...The Era of Talent Intelligence: Elevating Your Business Strategy with Data-Dr...
The Era of Talent Intelligence: Elevating Your Business Strategy with Data-Dr...
Jeremy Ott
 
The Era of Talent Intelligence: Bullhorn Engage Slides
The Era of Talent Intelligence: Bullhorn Engage SlidesThe Era of Talent Intelligence: Bullhorn Engage Slides
The Era of Talent Intelligence: Bullhorn Engage Slides
LinkedIn Europe
 
Recruitment Realities Changes And Challenges
Recruitment Realities   Changes And ChallengesRecruitment Realities   Changes And Challenges
Recruitment Realities Changes And ChallengesAndrew Jang
 

Similar to Digitaal werven presentatie wonderkind (20)

New Age Careers
New Age CareersNew Age Careers
New Age Careers
 
RecruitiX - the Next-Gen Recruiting Solutions Agency (EN v08)
RecruitiX - the Next-Gen Recruiting Solutions Agency (EN v08)RecruitiX - the Next-Gen Recruiting Solutions Agency (EN v08)
RecruitiX - the Next-Gen Recruiting Solutions Agency (EN v08)
 
social-media-partner-proposal
social-media-partner-proposalsocial-media-partner-proposal
social-media-partner-proposal
 
Who said BIG companies can’t Innovate? | Talent Connect Anaheim
Who said BIG companies can’t Innovate? | Talent Connect AnaheimWho said BIG companies can’t Innovate? | Talent Connect Anaheim
Who said BIG companies can’t Innovate? | Talent Connect Anaheim
 
Who said BIG companies can’t Innovate? | Talent Connect Anaheim
Who said BIG companies can’t Innovate? | Talent Connect AnaheimWho said BIG companies can’t Innovate? | Talent Connect Anaheim
Who said BIG companies can’t Innovate? | Talent Connect Anaheim
 
Web-Stepup
Web-StepupWeb-Stepup
Web-Stepup
 
MeasureMatch: The Transformational On-Demand Future of Tech & Data Talent
MeasureMatch: The Transformational On-Demand Future of Tech & Data TalentMeasureMatch: The Transformational On-Demand Future of Tech & Data Talent
MeasureMatch: The Transformational On-Demand Future of Tech & Data Talent
 
Futureproofing Your Career: How to Stay Relevant in the Age of Automation: MP...
Futureproofing Your Career: How to Stay Relevant in the Age of Automation: MP...Futureproofing Your Career: How to Stay Relevant in the Age of Automation: MP...
Futureproofing Your Career: How to Stay Relevant in the Age of Automation: MP...
 
OptnHire
OptnHireOptnHire
OptnHire
 
JobZik
JobZikJobZik
JobZik
 
Jobspring Partners Intro
Jobspring Partners IntroJobspring Partners Intro
Jobspring Partners Intro
 
Ontame.io - Your all-in-one Talent Acquisition Platform
Ontame.io - Your all-in-one Talent Acquisition PlatformOntame.io - Your all-in-one Talent Acquisition Platform
Ontame.io - Your all-in-one Talent Acquisition Platform
 
A week in the life of a Market Researcher: Jasmeet Sethi of Ericsson ConsumerLab
A week in the life of a Market Researcher: Jasmeet Sethi of Ericsson ConsumerLabA week in the life of a Market Researcher: Jasmeet Sethi of Ericsson ConsumerLab
A week in the life of a Market Researcher: Jasmeet Sethi of Ericsson ConsumerLab
 
Recruitment marketing for volume hiring (web)
Recruitment marketing for volume hiring (web)Recruitment marketing for volume hiring (web)
Recruitment marketing for volume hiring (web)
 
WSU Product
WSU Product WSU Product
WSU Product
 
Talent-Fuse
Talent-FuseTalent-Fuse
Talent-Fuse
 
Career Launch 360
Career Launch 360Career Launch 360
Career Launch 360
 
The Era of Talent Intelligence: Elevating Your Business Strategy with Data-Dr...
The Era of Talent Intelligence: Elevating Your Business Strategy with Data-Dr...The Era of Talent Intelligence: Elevating Your Business Strategy with Data-Dr...
The Era of Talent Intelligence: Elevating Your Business Strategy with Data-Dr...
 
The Era of Talent Intelligence: Bullhorn Engage Slides
The Era of Talent Intelligence: Bullhorn Engage SlidesThe Era of Talent Intelligence: Bullhorn Engage Slides
The Era of Talent Intelligence: Bullhorn Engage Slides
 
Recruitment Realities Changes And Challenges
Recruitment Realities   Changes And ChallengesRecruitment Realities   Changes And Challenges
Recruitment Realities Changes And Challenges
 

More from Bas Haterd

Leslie Kivit op Digitaal-Werven
Leslie Kivit op Digitaal-WervenLeslie Kivit op Digitaal-Werven
Leslie Kivit op Digitaal-Werven
Bas Haterd
 
Presentatie Jan Willem Wiersma
Presentatie Jan Willem WiersmaPresentatie Jan Willem Wiersma
Presentatie Jan Willem Wiersma
Bas Haterd
 
Transvorm op digitaal werven 29 oktober
Transvorm op  digitaal werven 29 oktoberTransvorm op  digitaal werven 29 oktober
Transvorm op digitaal werven 29 oktober
Bas Haterd
 
Alice van der Vliet
Alice van der VlietAlice van der Vliet
Alice van der Vliet
Bas Haterd
 
Isabelle Rijsterborgh
Isabelle RijsterborghIsabelle Rijsterborgh
Isabelle Rijsterborgh
Bas Haterd
 
Mark deubel
Mark deubelMark deubel
Mark deubel
Bas Haterd
 
Digitaal werven 2017
Digitaal werven 2017Digitaal werven 2017
Digitaal werven 2017
Bas Haterd
 
The talent jungle expedition (digitaal werven 2017)
The talent jungle expedition (digitaal werven 2017)The talent jungle expedition (digitaal werven 2017)
The talent jungle expedition (digitaal werven 2017)
Bas Haterd
 
Quitnin
QuitninQuitnin
Quitnin
Bas Haterd
 
Generaties 11.2017 Aart Bontekoning
Generaties 11.2017 Aart BontekoningGeneraties 11.2017 Aart Bontekoning
Generaties 11.2017 Aart Bontekoning
Bas Haterd
 
Albert heijn - Digitaal-werven
Albert heijn - Digitaal-wervenAlbert heijn - Digitaal-werven
Albert heijn - Digitaal-werven
Bas Haterd
 
Matt alder dutch presentation
Matt alder dutch presentationMatt alder dutch presentation
Matt alder dutch presentation
Bas Haterd
 
Matthew Jeffrey @ #DW16
Matthew Jeffrey @ #DW16Matthew Jeffrey @ #DW16
Matthew Jeffrey @ #DW16
Bas Haterd
 
Presentatie ghita
Presentatie ghitaPresentatie ghita
Presentatie ghita
Bas Haterd
 
Expand Online - #DW15
Expand Online - #DW15Expand Online - #DW15
Expand Online - #DW15
Bas Haterd
 
Hunkemoller #dw15
Hunkemoller #dw15Hunkemoller #dw15
Hunkemoller #dw15
Bas Haterd
 
Bol.com #dw15
Bol.com #dw15Bol.com #dw15
Bol.com #dw15
Bas Haterd
 
Arbeidsmarktcommunicatie clinic #dw15 Kaliber
Arbeidsmarktcommunicatie clinic #dw15 KaliberArbeidsmarktcommunicatie clinic #dw15 Kaliber
Arbeidsmarktcommunicatie clinic #dw15 Kaliber
Bas Haterd
 
Dw internationaal werven 2015
Dw internationaal werven 2015Dw internationaal werven 2015
Dw internationaal werven 2015
Bas Haterd
 
Presentatie werkenbijenexis dw14
Presentatie werkenbijenexis dw14Presentatie werkenbijenexis dw14
Presentatie werkenbijenexis dw14
Bas Haterd
 

More from Bas Haterd (20)

Leslie Kivit op Digitaal-Werven
Leslie Kivit op Digitaal-WervenLeslie Kivit op Digitaal-Werven
Leslie Kivit op Digitaal-Werven
 
Presentatie Jan Willem Wiersma
Presentatie Jan Willem WiersmaPresentatie Jan Willem Wiersma
Presentatie Jan Willem Wiersma
 
Transvorm op digitaal werven 29 oktober
Transvorm op  digitaal werven 29 oktoberTransvorm op  digitaal werven 29 oktober
Transvorm op digitaal werven 29 oktober
 
Alice van der Vliet
Alice van der VlietAlice van der Vliet
Alice van der Vliet
 
Isabelle Rijsterborgh
Isabelle RijsterborghIsabelle Rijsterborgh
Isabelle Rijsterborgh
 
Mark deubel
Mark deubelMark deubel
Mark deubel
 
Digitaal werven 2017
Digitaal werven 2017Digitaal werven 2017
Digitaal werven 2017
 
The talent jungle expedition (digitaal werven 2017)
The talent jungle expedition (digitaal werven 2017)The talent jungle expedition (digitaal werven 2017)
The talent jungle expedition (digitaal werven 2017)
 
Quitnin
QuitninQuitnin
Quitnin
 
Generaties 11.2017 Aart Bontekoning
Generaties 11.2017 Aart BontekoningGeneraties 11.2017 Aart Bontekoning
Generaties 11.2017 Aart Bontekoning
 
Albert heijn - Digitaal-werven
Albert heijn - Digitaal-wervenAlbert heijn - Digitaal-werven
Albert heijn - Digitaal-werven
 
Matt alder dutch presentation
Matt alder dutch presentationMatt alder dutch presentation
Matt alder dutch presentation
 
Matthew Jeffrey @ #DW16
Matthew Jeffrey @ #DW16Matthew Jeffrey @ #DW16
Matthew Jeffrey @ #DW16
 
Presentatie ghita
Presentatie ghitaPresentatie ghita
Presentatie ghita
 
Expand Online - #DW15
Expand Online - #DW15Expand Online - #DW15
Expand Online - #DW15
 
Hunkemoller #dw15
Hunkemoller #dw15Hunkemoller #dw15
Hunkemoller #dw15
 
Bol.com #dw15
Bol.com #dw15Bol.com #dw15
Bol.com #dw15
 
Arbeidsmarktcommunicatie clinic #dw15 Kaliber
Arbeidsmarktcommunicatie clinic #dw15 KaliberArbeidsmarktcommunicatie clinic #dw15 Kaliber
Arbeidsmarktcommunicatie clinic #dw15 Kaliber
 
Dw internationaal werven 2015
Dw internationaal werven 2015Dw internationaal werven 2015
Dw internationaal werven 2015
 
Presentatie werkenbijenexis dw14
Presentatie werkenbijenexis dw14Presentatie werkenbijenexis dw14
Presentatie werkenbijenexis dw14
 

Recently uploaded

Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxTaurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
my Pandit
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
seri bangash
 
Role of Remote Sensing and Monitoring in Mining
Role of Remote Sensing and Monitoring in MiningRole of Remote Sensing and Monitoring in Mining
Role of Remote Sensing and Monitoring in Mining
Naaraayani Minerals Pvt.Ltd
 
The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
awaisafdar
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
sarahvanessa51503
 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
tjcomstrang
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
Ben Wann
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
Falcon Invoice Discounting
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Arihant Webtech Pvt. Ltd
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
dylandmeas
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
HumanResourceDimensi1
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
fakeloginn69
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
ofm712785
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
Nicola Wreford-Howard
 
Unveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdfUnveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdf
Sam H
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
LR1709MUSIC
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
tanyjahb
 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
Workforce Group
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
zoyaansari11365
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
BBPMedia1
 

Recently uploaded (20)

Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxTaurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
 
Role of Remote Sensing and Monitoring in Mining
Role of Remote Sensing and Monitoring in MiningRole of Remote Sensing and Monitoring in Mining
Role of Remote Sensing and Monitoring in Mining
 
The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
 
Unveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdfUnveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdf
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
 

Digitaal werven presentatie wonderkind

  • 2. Job ad genius Voorheen: Interim Marketing Manager @ Monster Marketing Manager @ Adver-Online Lars Wetemans Founder & CEO
  • 3. Job ad genius Opgericht in 2015 als Recruitz.io 70 fulltime medewerkers €2 miljoen funding in 2017
  • 4. 81% van alle job seekers zijn passief Waarom targeten we alleen actief werkzoekenden?
  • 5. Waarom werven we niet waar talent actief is?
  • 6. 3ha day on mobile People spend an average of 50% But, people underestimate that time by PEOPLE perceive time FASTER ON MOBILE Source 1: “Average Time Spent per Day with Major Media by US Adults,” eMarketer April 2015 Source 2: ”A new app called Moment show you how addicted you are to your iphone,” Sarah Perez, Techcrunc
  • 7. M I L L I S E C O N D S T H O U G H T P R O C E S S I N G Source: “How fast is the speed of thought?”, Martin J. Tovee, Current Biology, 1994
  • 8.
  • 9. Hoe werven we talent, zelfs wanneer ze niet actief op zoek zijn? Day 1 Awareness Day 2 - 8 Consideration Day 9 Apply!
  • 10. ● View content (conversion) ● Engagements ● Cost per engagement Day 1 - 7 Awareness Day 2 - 8 Consideration Day 9 Apply! Get candidates to notice you. Make them aware of your company. OBJECTIVES Show great opportunities to engage candidates Time to apply! Find passive and active job applicants CANDIDATE JOURNEY KEY RESULTS ● Ad Recall Lift (people) ● Active view ● Cost per Ad Recall Lift / Active view ● Applicants (leads) ● Cost per applicant ● Cost per hire CONTENT Employer branding Candidate engagement Applicant for employment Programmatic Job Advertising auto A/B testing, cross platform, cross device
  • 11. Create winning job ads through A/B testing and AI- powered technologies Find your next hire with genius job ads
  • 12. Case study Booking.com • Werf& case • 100 ICT’ers per maand • Tekort van 16.000 in groot-Amsterdam • <10% actief op zoek Software engineers uit heel de wereld • 170 sollicitaties • € 35,21 per sollicitatie • 40% naar een volgend stadium