Pop stars have recognizable personas that extend beyond their music and evolve over long periods of time to connect with audiences. Star images are constructed from distinct visual cues like Bono's glasses or Madonna's pointy bra. Featuring a photo of the artist on a digipak cover is important because it allows fans to easily recognize the star and draw attention to the product, promoting it across various media platforms. The main photo on a digipak should accurately reflect the artist's image and brand to attract their target audience.

1. Star Image
Digipak Cover
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2. Richard Dyer
Star Theory
• Pop stars have an identity or persona which is
not restricted solely to their musicianship.
• A true pop star has brand awareness over a
long period of time.
• They are award of there audience and make
their brand fit in with their audience of long
periods of time.

3. Star Image Examples
• The image is constructed out of a range of
materials.
• Bono = Glasses
• Madonna = Pointy Bra

4. Star Image Relation to Digipak
• Star image allows for someone to be recognised across
the marketing design.
• Stars are able to use their image to promote and
advertise themselves across several media platforms.
• Photos of the artist are an important part of star image
as they allow the star to be recognised. The image of
the star on their product often draws in their target
audiences attention to the product. This is why the
placement of an image of the artist on the front of the
digipak is important.
• This image needs to reflect the artists star image as it
will help to attract attention to the digipak.

5. Set of Rules for the Main Photo on the
Digipak
• Must reflect the independent vibe
• Must be synoptic with the previous albums
• Needs to represent the artist accurately
• The image must attract the target audience
through easy recognition of the artist