The document discusses conventions used in music videos, digipaks, and advertisements to promote artists and stimulate album sales. Some key conventions mentioned include using bright colors, images of happy and energetic artists, fashionable clothing, and links between the different media like similar color schemes and images. The goal is to clearly link the separate products to appeal to the target pop music audience and associate the products with the genre.

1. EVALUATION QUESTION 2

2. Music Video Conventions
Our Music Video Consists of Conventions used to satisfy our Target Audience and also to
promote our artists. The Primary Target Audience are POP fans who expects contain aspects
of intersexuality from other pop videos.
• Bright Colors
• Funky Min En Scene
• Artists are always happy and Energetic

3. Conventions of Digipak
The Target audience for our digipak are pop fans who wants something extra from
Our artists. This creates an opportunity for labels and artists to promote themselves
and satisfy the needs of their audience, so they keep buying their albums. Here are
Some conventions :
• Artists wear fashionable, modern cloths
• Artists smililing and laughing to show happiness
• The digipak is brightly coloured to appeal to teenagers (main audience)

4. Conventions of Adverts
Adverts are used as a way for labels to promote their artists and to influence more
Sales by creating awareness of new albums and products from their favorite artists.
Here are some conventions :
• Bright colors to make the advert stand out.
• Images to Promote record Labels.
• Images to Promote Artists
• Links to Digipak e.g. Image of digipak on advert.

5. Links between Video and Digipak and Adverts
The main aims of music videos and digipaks and adverts are to promote their artists
and to Stimulate sales of their Albums. This is done by providing clear links between
This separate products so they appeal to their target audience.
• Bright Color Themes to appeal to appeal to the target audience. Its also a way for
the target audience to associate the products with its genre.
• Similar color schemes
• Images to Promote artists
• Similar fonts used between adverts and digipaks
• Images relevant to scenes from the music videos

6. Ancillary texts
I think my Ancillary products have been really successful
because I think they seem to complement each other very
well through the clear links like the similar color schemes
and images used.