2. Content My music video project will focus on the genre of Dance, but to be more specific, Garage or Bassline The genre of Dance has been around for a few decades, however, the sub-genre, Garage has only evolved in the last 8 years to 1 decade Therefore, this will be integrated in the music video as it has several unique features, compared to other music genres
3. Content This means... My project should include scenes of modern dancing, which provides a possible reflection of what Nightclubs provide in the 21st century Looking further into this idea, my project`s content could consist of a storyline which evolves over the period of the song. Characters in the video would be youths, which also provides associations with the intended target audience and potential viewers Other music videos / artists and genres which use this technique could be: T2 – Heartbroken (Garage/Bassline) Steve Angello Ft. Laidback Luke – Show Me Love 2009
4. An Example Song: Teardrops Artist: DJ EZ Album: Pure Garage Presents: Pure Bassline
5. Audience The intended audience for my project would be people aged 13 – 26. I have chosen this age as it reflects my personal liking to this genre and also has links to the long wait of become 18, so that you can go raving and becoming 26, TOO OLD TO RAVE! The gender and class of my target audience wouldn't vary much. The gender is completely neutral as the Garage genre has a high appeal on both ends, and usually, females tend to do the lead vocals of the music However, the class of my target audience would defiantly be working class, but no further than above middle class. This is because some people may dislike the music genre as it is mainly associated with lots of drinking, drugs and long nights The ethnicity is also completely neutral
6. Style and Form The style an form of my project will look no different than the typical and latest East London trends By this, I mean that the style will meet the latest fashion deadlines and the form will be what is expected from a 21st century garage song For Example Modified car meets Girls Lots of bass, purpose of video will be to “AMPLIFY” this As I have already mentioned, there are already many texts which contain this in relation to music videos. “Show Me Love” focused on bass (speakers in video) and girls (also in video...LOTS OF THEM!)
7. Representation My ideology of this project is to follow what is already out there... HOWEVER My challenges would be to AMPLIFY the music, and create a very dense and energetic atmosphere inside the video The stereotypes associated with the scene I am trying to create would be fashionable youths (commonly associated with East London) Also, as times change, so does the way we meet people and how relationships begin. Therefore, there is a possibility that my project could go on the basis of boy meeting girl
