SlideShare a Scribd company logo

Dial Technology by Frank Luntz

•Download as PPT, PDF•
•
lynjang
lynjang
BusinessTechnology
1 of 3
Dial Technology by Frank Luntz Jeff McNeill Com 459 Lyn Jang
Dial Technology by Frank luntz Frank Luntz is a researcher who tests messages, marketing and polling on what best works to "sell" GOP policies to the unwary , he crafted many of the Republican Party's messages, using focus groups to test words and phrases that evoke a strong emotional response . Is the Immediate, specific and anonymous method to help Clients sell their product or turn public Opinion on an issues or a candidates Ingredients -Focus group -Room (viewing room) --software, device -Monitor, video -Sheet of words (testing words) -Project Procedure (5 steps) 1. Give a sheet of words to the focus group Then Get response Favorable (output) or not On words( input) 2. Counting hands Finding highest level of favorability on words Go to next page 3words they find 1. Responsibility 2. Accountability 2. Reliability
3. Watching video- get response towards words First, give them devices Second, give instruction how to use it Third, playing video, then, Get feedback ,[object Object],[object Object],[object Object],[object Object],[object Object],5. Not just words but finding metaphor Then, Create a speech which use words that are most favorable to people Eureka moment watching the responses of these people to the power company's ideas the eureka moment, - when Frank Luntz watched people nod their heads, he watched them look to each other, Note, tips and variation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended

Frank Luntz
Frank LuntzFrank Luntz
Frank LuntzDavid Onoue
 
Voicebox
VoiceboxVoicebox
VoiceboxTrue
 
Ch5 listening and critical thinking
Ch5 listening and critical thinkingCh5 listening and critical thinking
Ch5 listening and critical thinkingms451711
 
Mariasubert1
Mariasubert1Mariasubert1
Mariasubert1ms451711
 
The best in brighton court
The best in brighton courtThe best in brighton court
The best in brighton courtms451711
 
First Writing Presentation
First Writing PresentationFirst Writing Presentation
First Writing PresentationStephen LeMay
 
Ch5 listening and critical thinking
Ch5 listening and critical thinkingCh5 listening and critical thinking
Ch5 listening and critical thinkingms451711
 
Extemporaneous speech-by-john-paul-allam (1)
Extemporaneous speech-by-john-paul-allam (1)Extemporaneous speech-by-john-paul-allam (1)
Extemporaneous speech-by-john-paul-allam (1)Moroni0000
 

Recommended

Frank Luntz
Frank LuntzFrank Luntz
Frank LuntzDavid Onoue
 
Voicebox
VoiceboxVoicebox
VoiceboxTrue
 
Ch5 listening and critical thinking
Ch5 listening and critical thinkingCh5 listening and critical thinking
Ch5 listening and critical thinkingms451711
 
Mariasubert1
Mariasubert1Mariasubert1
Mariasubert1ms451711
 
The best in brighton court
The best in brighton courtThe best in brighton court
The best in brighton courtms451711
 
First Writing Presentation
First Writing PresentationFirst Writing Presentation
First Writing PresentationStephen LeMay
 
Ch5 listening and critical thinking
Ch5 listening and critical thinkingCh5 listening and critical thinking
Ch5 listening and critical thinkingms451711
 
Extemporaneous speech-by-john-paul-allam (1)
Extemporaneous speech-by-john-paul-allam (1)Extemporaneous speech-by-john-paul-allam (1)
Extemporaneous speech-by-john-paul-allam (1)Moroni0000
 
Can You Hear Me Now? - The Way Leaders Listen
Can You Hear Me Now? - The Way Leaders ListenCan You Hear Me Now? - The Way Leaders Listen
Can You Hear Me Now? - The Way Leaders ListenJane Marquardt
 
Effective communication
Effective communicationEffective communication
Effective communicationGhassan Alshahiri
 
Speech121listening2014
Speech121listening2014Speech121listening2014
Speech121listening2014RThornock
 
Presentation Skills Mid Term Review
Presentation Skills Mid Term ReviewPresentation Skills Mid Term Review
Presentation Skills Mid Term ReviewGraeme Stewart
 
Public Speaking
Public SpeakingPublic Speaking
Public SpeakingChelsea Jordan-Makely
 
Better Listening Outcomes
Better Listening OutcomesBetter Listening Outcomes
Better Listening Outcomeswalklea
 
Effective public speaking presentation edited
Effective public speaking presentation editedEffective public speaking presentation edited
Effective public speaking presentation editedAriel Ramos
 
improve speaking
improve speakingimprove speaking
improve speakingMeritxellmp
 
Extemporaneous speeches
Extemporaneous speechesExtemporaneous speeches
Extemporaneous speechesCharles Flynt
 
Main Presentation
Main PresentationMain Presentation
Main PresentationBritish Council
 
Listening Comprehension Macroskill
Listening Comprehension MacroskillListening Comprehension Macroskill
Listening Comprehension Macroskilllilianamonserrat
 
Extemporaneous speech
Extemporaneous speechExtemporaneous speech
Extemporaneous speechdebadrasor
 
Understanding Listening Tutorial 2
Understanding Listening Tutorial 2Understanding Listening Tutorial 2
Understanding Listening Tutorial 2Joyce Lee
 
Review for 9 weeks test
Review for 9 weeks testReview for 9 weeks test
Review for 9 weeks testJeremy Mathews
 
15 Oral Persuasion Techniques
15 Oral Persuasion Techniques15 Oral Persuasion Techniques
15 Oral Persuasion TechniquesGordon Murphy
 
Relationship listening and critical listening
Relationship listening and critical listeningRelationship listening and critical listening
Relationship listening and critical listeningMichellane Riparip
 
Listening strategies
Listening strategiesListening strategies
Listening strategiesIvan Chaverra Pino
 
Hortatory Exposition PowerPoint
Hortatory Exposition PowerPointHortatory Exposition PowerPoint
Hortatory Exposition PowerPointSalsabiela Akhadiah
 
Writing To Persuade
Writing To PersuadeWriting To Persuade
Writing To Persuadesteddyss
 
How to teach listening & vocabulary
How to teach listening & vocabularyHow to teach listening & vocabulary
How to teach listening & vocabularycandyvdv
 
Factual development and planning pro forma(1)
Factual development and planning pro forma(1)Factual development and planning pro forma(1)
Factual development and planning pro forma(1)BenjaminLawrenson
 
Effective Public Speaking Skills
Effective Public Speaking SkillsEffective Public Speaking Skills
Effective Public Speaking SkillsChandrachoodeshwaran M
 

More Related Content

What's hot

Can You Hear Me Now? - The Way Leaders Listen
Can You Hear Me Now? - The Way Leaders ListenCan You Hear Me Now? - The Way Leaders Listen
Can You Hear Me Now? - The Way Leaders ListenJane Marquardt
 
Speech121listening2014
Speech121listening2014Speech121listening2014
Speech121listening2014RThornock
 
Presentation Skills Mid Term Review
Presentation Skills Mid Term ReviewPresentation Skills Mid Term Review
Presentation Skills Mid Term ReviewGraeme Stewart
 
Better Listening Outcomes
Better Listening OutcomesBetter Listening Outcomes
Better Listening Outcomeswalklea
 
Effective public speaking presentation edited
Effective public speaking presentation editedEffective public speaking presentation edited
Effective public speaking presentation editedAriel Ramos
 
improve speaking
improve speakingimprove speaking
improve speakingMeritxellmp
 
Extemporaneous speeches
Extemporaneous speechesExtemporaneous speeches
Extemporaneous speechesCharles Flynt
 
Listening Comprehension Macroskill
Listening Comprehension MacroskillListening Comprehension Macroskill
Listening Comprehension Macroskilllilianamonserrat
 
Extemporaneous speech
Extemporaneous speechExtemporaneous speech
Extemporaneous speechdebadrasor
 
Understanding Listening Tutorial 2
Understanding Listening Tutorial 2Understanding Listening Tutorial 2
Understanding Listening Tutorial 2Joyce Lee
 
Review for 9 weeks test
Review for 9 weeks testReview for 9 weeks test
Review for 9 weeks testJeremy Mathews
 
15 Oral Persuasion Techniques
15 Oral Persuasion Techniques15 Oral Persuasion Techniques
15 Oral Persuasion TechniquesGordon Murphy
 
Relationship listening and critical listening
Relationship listening and critical listeningRelationship listening and critical listening
Relationship listening and critical listeningMichellane Riparip
 
Writing To Persuade
Writing To PersuadeWriting To Persuade
Writing To Persuadesteddyss
 
How to teach listening & vocabulary
How to teach listening & vocabularyHow to teach listening & vocabulary
How to teach listening & vocabularycandyvdv
 

What's hot (20)

Can You Hear Me Now? - The Way Leaders Listen
Can You Hear Me Now? - The Way Leaders ListenCan You Hear Me Now? - The Way Leaders Listen
Can You Hear Me Now? - The Way Leaders Listen
 
Effective communication
Effective communicationEffective communication
Effective communication
 
Speech121listening2014
Speech121listening2014Speech121listening2014
Speech121listening2014
 
Presentation Skills Mid Term Review
Presentation Skills Mid Term ReviewPresentation Skills Mid Term Review
Presentation Skills Mid Term Review
 
Public Speaking
Public SpeakingPublic Speaking
Public Speaking
 
Better Listening Outcomes
Better Listening OutcomesBetter Listening Outcomes
Better Listening Outcomes
 
Effective public speaking presentation edited
Effective public speaking presentation editedEffective public speaking presentation edited
Effective public speaking presentation edited
 
improve speaking
improve speakingimprove speaking
improve speaking
 
Extemporaneous speeches
Extemporaneous speechesExtemporaneous speeches
Extemporaneous speeches
 
Main Presentation
Main PresentationMain Presentation
Main Presentation
 
Listening Comprehension Macroskill
Listening Comprehension MacroskillListening Comprehension Macroskill
Listening Comprehension Macroskill
 
Extemporaneous speech
Extemporaneous speechExtemporaneous speech
Extemporaneous speech
 
Understanding Listening Tutorial 2
Understanding Listening Tutorial 2Understanding Listening Tutorial 2
Understanding Listening Tutorial 2
 
Review for 9 weeks test
Review for 9 weeks testReview for 9 weeks test
Review for 9 weeks test
 
15 Oral Persuasion Techniques
15 Oral Persuasion Techniques15 Oral Persuasion Techniques
15 Oral Persuasion Techniques
 
Relationship listening and critical listening
Relationship listening and critical listeningRelationship listening and critical listening
Relationship listening and critical listening
 
Listening strategies
Listening strategiesListening strategies
Listening strategies
 
Hortatory Exposition PowerPoint
Hortatory Exposition PowerPointHortatory Exposition PowerPoint
Hortatory Exposition PowerPoint
 
Writing To Persuade
Writing To PersuadeWriting To Persuade
Writing To Persuade
 
How to teach listening & vocabulary
How to teach listening & vocabularyHow to teach listening & vocabulary
How to teach listening & vocabulary
 

Similar to Dial Technology by Frank Luntz

Factual development and planning pro forma(1)
Factual development and planning pro forma(1)Factual development and planning pro forma(1)
Factual development and planning pro forma(1)BenjaminLawrenson
 
21 most-powerful-words-pdf
21 most-powerful-words-pdf21 most-powerful-words-pdf
21 most-powerful-words-pdfssuser3773e2
 
Music week 3
Music week 3Music week 3
Music week 3ibz10
 
Music week 3
Music week 3Music week 3
Music week 3ibz10
 
"Can You Hear Me Now?" Public Speaking and the Power of Words (WOC 2014)
"Can You Hear Me Now?" Public Speaking and the Power of Words (WOC 2014)"Can You Hear Me Now?" Public Speaking and the Power of Words (WOC 2014)
"Can You Hear Me Now?" Public Speaking and the Power of Words (WOC 2014)Career Communications Group
 
Ch5 listening and critical thinking
Ch5 listening and critical thinkingCh5 listening and critical thinking
Ch5 listening and critical thinkingms451711
 
Ch5 listening and critical thinking
Ch5 listening and critical thinkingCh5 listening and critical thinking
Ch5 listening and critical thinkingms451711
 
Ch5 listening and critical thinking
Ch5 listening and critical thinkingCh5 listening and critical thinking
Ch5 listening and critical thinkingms451711
 
Communication skills for the creative media production
Communication skills for the creative media productionCommunication skills for the creative media production
Communication skills for the creative media productionCameronDempsey
 
Com. St. 11 - Study Questions for Final Exam1.  Explain the stra.docx
Com. St. 11 - Study Questions for Final Exam1.  Explain the stra.docxCom. St. 11 - Study Questions for Final Exam1.  Explain the stra.docx
Com. St. 11 - Study Questions for Final Exam1.  Explain the stra.docxclarebernice
 
Intro to oral presentation and issues
Intro to oral presentation and issuesIntro to oral presentation and issues
Intro to oral presentation and issuesDebbie Oliver
 
Presentation task1
Presentation task1Presentation task1
Presentation task1Jamie16234
 
TOPIC 1 Active Listening Skill Set; Assessing your Listening Skills.docx
TOPIC 1 Active Listening Skill Set; Assessing your Listening Skills.docxTOPIC 1 Active Listening Skill Set; Assessing your Listening Skills.docx
TOPIC 1 Active Listening Skill Set; Assessing your Listening Skills.docxherthaweston
 

Similar to Dial Technology by Frank Luntz (20)

Factual development and planning pro forma(1)
Factual development and planning pro forma(1)Factual development and planning pro forma(1)
Factual development and planning pro forma(1)
 
Effective Public Speaking Skills
Effective Public Speaking SkillsEffective Public Speaking Skills
Effective Public Speaking Skills
 
Communication
CommunicationCommunication
Communication
 
Communication f
Communication fCommunication f
Communication f
 
21 most-powerful-words-pdf
21 most-powerful-words-pdf21 most-powerful-words-pdf
21 most-powerful-words-pdf
 
Music week 3
Music week 3Music week 3
Music week 3
 
Music week 3
Music week 3Music week 3
Music week 3
 
Com 459 Hw
Com 459 HwCom 459 Hw
Com 459 Hw
 
"Can You Hear Me Now?" Public Speaking and the Power of Words (WOC 2014)
"Can You Hear Me Now?" Public Speaking and the Power of Words (WOC 2014)"Can You Hear Me Now?" Public Speaking and the Power of Words (WOC 2014)
"Can You Hear Me Now?" Public Speaking and the Power of Words (WOC 2014)
 
Basic skills communication
Basic skills communicationBasic skills communication
Basic skills communication
 
Ch5 listening and critical thinking
Ch5 listening and critical thinkingCh5 listening and critical thinking
Ch5 listening and critical thinking
 
Ch5 listening and critical thinking
Ch5 listening and critical thinkingCh5 listening and critical thinking
Ch5 listening and critical thinking
 
Ch5 listening and critical thinking
Ch5 listening and critical thinkingCh5 listening and critical thinking
Ch5 listening and critical thinking
 
Communication skills for the creative media production
Communication skills for the creative media productionCommunication skills for the creative media production
Communication skills for the creative media production
 
CPMN NLP presentation - November 2010
CPMN NLP presentation - November 2010CPMN NLP presentation - November 2010
CPMN NLP presentation - November 2010
 
Com. St. 11 - Study Questions for Final Exam1.  Explain the stra.docx
Com. St. 11 - Study Questions for Final Exam1.  Explain the stra.docxCom. St. 11 - Study Questions for Final Exam1.  Explain the stra.docx
Com. St. 11 - Study Questions for Final Exam1.  Explain the stra.docx
 
Week 4 ENG366
Week 4 ENG366 Week 4 ENG366
Week 4 ENG366
 
Intro to oral presentation and issues
Intro to oral presentation and issuesIntro to oral presentation and issues
Intro to oral presentation and issues
 
Presentation task1
Presentation task1Presentation task1
Presentation task1
 
TOPIC 1 Active Listening Skill Set; Assessing your Listening Skills.docx
TOPIC 1 Active Listening Skill Set; Assessing your Listening Skills.docxTOPIC 1 Active Listening Skill Set; Assessing your Listening Skills.docx
TOPIC 1 Active Listening Skill Set; Assessing your Listening Skills.docx
 

More from lynjang

Seth Gorden Way 17 Pro Steps(modified)
Seth Gorden Way 17 Pro Steps(modified)Seth Gorden Way 17 Pro Steps(modified)
Seth Gorden Way 17 Pro Steps(modified)lynjang
 
Seth Godin- style PPT about NYL
Seth Godin- style PPT about NYLSeth Godin- style PPT about NYL
Seth Godin- style PPT about NYLlynjang
 
ZAG OF NYL (Modified)
ZAG OF NYL (Modified)ZAG OF NYL (Modified)
ZAG OF NYL (Modified)lynjang
 
ZAG- 17 steps process branding workshop (NYL)
ZAG- 17 steps process branding workshop (NYL)ZAG- 17 steps process branding workshop (NYL)
ZAG- 17 steps process branding workshop (NYL)lynjang
 
women in the media
women in the mediawomen in the media
women in the medialynjang
 
Brand Extension
Brand ExtensionBrand Extension
Brand Extensionlynjang
 
Blue Ocearn Strategy
Blue Ocearn StrategyBlue Ocearn Strategy
Blue Ocearn Strategylynjang
 
Cultural Code
Cultural Code Cultural Code
Cultural Code lynjang
 
Clotaire Rapailles Method
Clotaire Rapailles MethodClotaire Rapailles Method
Clotaire Rapailles Methodlynjang
 

More from lynjang (9)

Seth Gorden Way 17 Pro Steps(modified)
Seth Gorden Way 17 Pro Steps(modified)Seth Gorden Way 17 Pro Steps(modified)
Seth Gorden Way 17 Pro Steps(modified)
 
Seth Godin- style PPT about NYL
Seth Godin- style PPT about NYLSeth Godin- style PPT about NYL
Seth Godin- style PPT about NYL
 
ZAG OF NYL (Modified)
ZAG OF NYL (Modified)ZAG OF NYL (Modified)
ZAG OF NYL (Modified)
 
ZAG- 17 steps process branding workshop (NYL)
ZAG- 17 steps process branding workshop (NYL)ZAG- 17 steps process branding workshop (NYL)
ZAG- 17 steps process branding workshop (NYL)
 
women in the media
women in the mediawomen in the media
women in the media
 
Brand Extension
Brand ExtensionBrand Extension
Brand Extension
 
Blue Ocearn Strategy
Blue Ocearn StrategyBlue Ocearn Strategy
Blue Ocearn Strategy
 
Cultural Code
Cultural Code Cultural Code
Cultural Code
 
Clotaire Rapailles Method
Clotaire Rapailles MethodClotaire Rapailles Method
Clotaire Rapailles Method
 

Recently uploaded

Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
Marketing Management Business Plan_My Sweet Creations
Marketing Management Business Plan_My Sweet CreationsMarketing Management Business Plan_My Sweet Creations
Marketing Management Business Plan_My Sweet Creationsnakalysalcedo61
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCRashishs7044
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...lizamodels9
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionMintel Group
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 

Recently uploaded (20)

Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
Marketing Management Business Plan_My Sweet Creations
Marketing Management Business Plan_My Sweet CreationsMarketing Management Business Plan_My Sweet Creations
Marketing Management Business Plan_My Sweet Creations
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
 
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted VersionFuture Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
 

Dial Technology by Frank Luntz

  • 1. Dial Technology by Frank Luntz Jeff McNeill Com 459 Lyn Jang
  • 2. Dial Technology by Frank luntz Frank Luntz is a researcher who tests messages, marketing and polling on what best works to "sell" GOP policies to the unwary , he crafted many of the Republican Party's messages, using focus groups to test words and phrases that evoke a strong emotional response . Is the Immediate, specific and anonymous method to help Clients sell their product or turn public Opinion on an issues or a candidates Ingredients -Focus group -Room (viewing room) --software, device -Monitor, video -Sheet of words (testing words) -Project Procedure (5 steps) 1. Give a sheet of words to the focus group Then Get response Favorable (output) or not On words( input) 2. Counting hands Finding highest level of favorability on words Go to next page 3words they find 1. Responsibility 2. Accountability 2. Reliability
  • 3.