2. What Is Communication?
• It is the act of transferring information from one place to another
• Message by speaking, writting, reading, observing, hearing or acting.
3. 4 ways/types of communications
* Verbal/speaking communication: face to face, radio, telephone,
television.
* Non-verbal communication: body language, gestures, how we dress
or act even our scent.
*Written communication: letters, emails, books, magazines, the
internet.
*Visualization: graphs, charts, maps, logos and other visualizations can
communicate messages.
4. General block diagram of communication
The Medium
Feedback
Sender Receiver
Noise Noise
Noise
Noise
5. What are the differences between hearing and
listening?
*Hearing: Sound waves transmitted to the ear into the brain and processed as
audible information. It happens without concentration, it can occurs even when a
person is sleeping .Hearing might lead into misunderstandings.
*Listening: It is paying attention to the words being spoken with the intention of
understanding the other person.
6. The Communication Process – Expanded
Model
Encoding
Decoding
Encoding
Understanding
Decoding
Person A Person B
Feedback Channel
Sending Channel
Stimulus
Understanding
7. Barriers That Create Misunderstandings
• Bypassing
• Poor listening skills
• Differing frames of reference
• Lack of language skills
• Emotional interference
• Physical distractions
8. Overcoming Barriers That Cause
Misunderstandings
• Realize that communication is imperfect.
• Adapt the message to the receiver.
• Improve your language and listening skills.
• Question your preconceptions.
• Encourage feedback.
10. Five Common Ethical Traps to Avoid on the
Job
1. The false necessity trap
Convincing yourself that no other choice exists
2. The doctrine of relative filth
Comparing your unethical behavior with someone else’s even more unethical
behavior
3. The rationalization trap
Justifying unethical actions with excuses
4. The self-deception trap
Persuading yourself, for example,
that a lie is not really a lie
5. The ends-justify-the-means trap
Using unethical methods to accomplish a desirable goal
11. Goals of Ethical Business Communicators
• Abide by the law.
• Tell the truth.
• Label opinions.
• Be objective.
• Communicate clearly.
• Use inclusive language.
• Give credit.
12. Tools for Doing the Right Thing
• Is the action you are considering legal?
• How would you see the problem if you were on the opposite side?
• What are alternate solutions?
• Can you discuss the problem with someone you trust?
• How would you feel if people you care about learned of your action?
