Seth Gorden Way 17 Pro Steps(modified)

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Seth Gorden Way 17 Pro Steps(modified)

  1. 1. Seth Godin - style PPT about Com 459 Jeff McNeill Lyn Jang
  2. 2. I am -The insurance company -163 yrs -32,500 agents STEP 1
  3. 3. WHAT DO YOU DO? WE SELL STEP 2
  4. 4. NYL VISION STEP 3 Secure stability
  5. 5. Waves NYL is riding SOCIAL NETWORKS OPENESS AFFORDABLE LUXURY LONGEVITY STEP 4
  6. 6. ENEMY? <ul><li>THE HARTFORD </li></ul><ul><li>ING </li></ul>STEP 5
  7. 7. Step #9 Who’s the Enemy? NYL The Hartford Customer service history NET IMCOME Financial services Agent # NYL The Hartford $650m $550m 32.700 11000 ING ING 25,000 117.29 m
  8. 8. WHY ? ONLY focus on life insurance STEP 6
  9. 9. ADD ? SUBTRACT? <ul><li>ONLINE SERVICES </li></ul><ul><li>events </li></ul><ul><li>CLEAR communication b/w departments </li></ul>STEP 7 ANNUITIES
  10. 10. WHY PEOPLE LOVE NYL CUSTOMER LOYALTY & VALUE GIVES MONEY & LOYALTY TAKE STEP 8 MAKE
  11. 11. THE GOOD GUY The enemy CUSTOMER has the ONLY VARIOUS PRODUCTS, too many products STEP 9
  12. 12. TRUE LINE STEP 10 NYL is your lifelong friend
  13. 13. STEP 11 TAGLINE of THE COMPANY YOU KEEP
  14. 14. T hank you

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