Writing Effectively<br />Dr. Stephen A. LeMay<br />Associate Professor of Marketing<br />Dalton State College<br />
Introduction<br />Write clearly<br />Maintain relationships<br />
Step 1<br />Have something to say<br />
Step 2<br />Say it clearly<br />
Step 3<br />Acknowledge the relationships<br />
Step 4<br />Solve the common problems<br />
#1: Omit needless words.<br />
Needless Verbs<br />Do a study of the effects<br />Have a tendency to <br />Is indicative of<br />Make changes in<br />Mak...
Needless Articles and Prepositions<br />The making of cloth<br />The manufacture of steel<br />Several of the clients<br />
Needless categories<br />Field of<br />Amount of <br />Area of <br />Character of<br />Nature of <br />Number of <br />
#2: Use the Active Voice<br />
#3: Use Subheadings<br />
#4: Use short paragraphs<br />
#5: Use simple language, but suit your audience<br />
Persuasive Message: Plan Before You Write<br />Know your idea<br />Know your audience<br />Know what you wish your audienc...
Types of Persuasion<br />Logic:  facts and statistics<br />Ethos: information or association that gives credibility <br />...
Inductive Outline Used in Persuasive Messages<br />2<br />
Presenting and Interpreting Factual Evidence<br />Don’t just say it, show it  <br />Be objective<br />Don’t exaggerate<br ...
Elements of Ethical Persuasion<br />Tell what you do<br />Give concrete data for your claims<br />Put comparisons in conte...
Motivating Action<br />Make the action clear and simple to do<br />Restate what the action will do<br />Give an incentive ...
Types of Persuasive Messages<br /><ul><li>Claims
Favors
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First Writing Presentation

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The first presentation used in the Writing Seminar for United Way of North Georgia.

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First Writing Presentation

  1. 1. Writing Effectively<br />Dr. Stephen A. LeMay<br />Associate Professor of Marketing<br />Dalton State College<br />
  2. 2. Introduction<br />Write clearly<br />Maintain relationships<br />
  3. 3. Step 1<br />Have something to say<br />
  4. 4. Step 2<br />Say it clearly<br />
  5. 5. Step 3<br />Acknowledge the relationships<br />
  6. 6. Step 4<br />Solve the common problems<br />
  7. 7.
  8. 8. #1: Omit needless words.<br />
  9. 9. Needless Verbs<br />Do a study of the effects<br />Have a tendency to <br />Is indicative of<br />Make changes in<br />Make progress toward<br />Serve to make reductions<br />
  10. 10. Needless Articles and Prepositions<br />The making of cloth<br />The manufacture of steel<br />Several of the clients<br />
  11. 11. Needless categories<br />Field of<br />Amount of <br />Area of <br />Character of<br />Nature of <br />Number of <br />
  12. 12. #2: Use the Active Voice<br />
  13. 13. #3: Use Subheadings<br />
  14. 14. #4: Use short paragraphs<br />
  15. 15. #5: Use simple language, but suit your audience<br />
  16. 16. Persuasive Message: Plan Before You Write<br />Know your idea<br />Know your audience<br />Know what you wish your audience to do<br />1<br />
  17. 17. Types of Persuasion<br />Logic: facts and statistics<br />Ethos: information or association that gives credibility <br />Pathos: emotional appeal<br />1<br />
  18. 18. Inductive Outline Used in Persuasive Messages<br />2<br />
  19. 19. Presenting and Interpreting Factual Evidence<br />Don’t just say it, show it <br />Be objective<br />Don’t exaggerate<br />Omit subjective claims<br />2<br />
  20. 20. Elements of Ethical Persuasion<br />Tell what you do<br />Give concrete data for your claims<br />Put comparisons in context <br />Keep your audience in mind <br />2<br />
  21. 21. Motivating Action<br />Make the action clear and simple to do<br />Restate what the action will do<br />Give an incentive for quick action<br />Ask confidently for action<br />2<br />
  22. 22. Types of Persuasive Messages<br /><ul><li>Claims
  23. 23. Favors
  24. 24. Requests for information
  25. 25. Changes in an Organization
  26. 26. Unsolicited sales messages</li></ul>3<br />
  27. 27. More information available<br />A Plain English Handbook<br />www.sec.gov/pdf/handbook.pdf<br />Grammar and more<br />grammar.ccc.commnet.edu/grammar/concise.htm<br />3<br />

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