How to Get Links for Your Business | BrightonSEO

Charlie Marchant
@charliejeanm
EXPOSURE NINJA
How to Definitely Get Links
for Your Business
http://www.slideshare.net/ExposureNinja

@charliejeanm exposureninja.com charlieontravel.com
How To
Definitely Get Links
for Your Business

Links for all types of businesses,
especially niche or difficult industries
e.g. e-cigarettes, gambling, PPI

Small
business
features
and
interviews

YouGov
and
Google
surveys

Media /
news
jumping

Influencer
marketing and
blogger outreach

Flickr
photos
and links

I’m not talking
about...

Businesses where it’s
easy to build links
e.g. fast fashion, huge
travel companies,
household brands with
uber massive budgets

All the free links
It’s always an
exchange and
you’re either
trading time or
money

Directory
listings,
videos
and
other SEO
basics

Before you start
link building...

Easy website
navigation
and clear
user journey

CTAs that are
actually worth
clicking on

SSL certificate,
testimonials,
reviews and
other trust
devices

Keyword research
that pulls out
high-opportunity
keywords

E-A-T
Expertise
Authority
Trust
https://exposureninja.com/downloadables/eat-checklist

Make sure
your author bio
shows relevant
experience and
qualifications
https://exposureninja.com/downloadables/eat-checklist

Know where
you’re going to
pitch and what
types of sites
you want links
from

Competitor
backlinks
Throw 5 competitor
domains into
Majestic and
compare metrics

Enter the competitor
domain (change the
option to "Root
Domain" instead of
"URL")

Identify backlinks
with a similar and
higher Domain Trust
Flow

Check for quality directories and
quality links from articles, blogs, news
websites, sponsorships, local sites,
partners, etc

Link building for
an e-cigarette
eCommerce store

Background
US e-cigarette eCommerce store was
unprofitable.
We started a Content Marketing and
SEO campaign to increase their
website traffic and sales.

Features in
industry
publications,
including
Spinfuel,
Vaping360,
Cigbuyer and
E-cig.org

Giveaway had over
38,000 entries!
Tripled our client’s
Facebook likes
Doubled our client’s
Twitter followers

We ran a survey with
YouGov to find out the
UK’s opinion on vaping vs
smoking

Outreach on this topic secured large
publications, including Yahoo Finance

267 links and a total global potential
audience of 80.6 million people

We scour
science news
and journals for
relevant studies

Outreach on
topics relating to
this study with
unique content

After a year-long campaign, traffic to
the website improved by 1340%
Results

Position 1 for 777 keywords
Top 3 positions for 2,831 keywords
Results

Highest ranked retailer for
“e cigarette”
Top of Google for “vape pen”
Results

Link building for a
gambling website

Background
It can be difficult to get respectable
websites to link to gambling sites.
Content has to be unique and
relevant.

Video games are
making a controversial
killing by selling
players “loot boxes”

Ran a Google Survey and designed the
survey in a way that would get a
headline grabbing result

60% of Brits
asked were in
favour of
regulating loot
boxes

Outreach on the
results of the survey
got articles placed

The story started to get picked up
organically by other publications,
including an organic article and link
from The Guardian
Results

250 backlinks were earned from
smaller publications
Results

We piggybacked
on the credibility of
the study to pitch
follow-up pieces to
gain links,
including this one
from Venture Beat

That article then started
to pick up its own
organic links from other
big websites like
TechRadar

Initial study
Outreach articles
Secondary visibility
Follow up outreach articles
Secondary visibility

How to Get Data

Your client
may already
collect data
that might be
interesting
https://exposureninja.com/episode22

Freedom of
Information
Request
ico.org.uk
gov.uk

YouGov
surveys
yougov.co.uk

Google
surveys
surveys.google.com

Link building for a
warehouse racking
safety website

Background
Warehouse racking inspections is a
niche and dry industry. The client was
keen to look for unique link building
angles to improve their online
presence

I know BrightonSEO-ers hate them,
but...

Our infographic
got picked up by
various websites
and secured
coverage across
social media
platforms

Page 1 ranking for 21 keywords
Top 3 ranking for 8 keywords...
…in just 4 months
Results

Link building for a
PPI company

Background
PPI claims deadline is coming up in
August 2019 and the sector has got
competitive

Start outreach with finance bloggers
to start building links and earning
credibility

Move onto business-related links
from small business websites

Increase the amount of authority links
with relevant article topics

Most Brits don’t know when the PPI
claims deadline is
16% were aware, 54% of people had
“no idea” and everyone else guessed
the wrong date

Secured 243 links to the blog post
containing the survey results,
including this link from the Mirror
Results

870% increase in organic traffic over
the 14 month campaign
682% increase in organic conversions
in the same period
Results

Obtained 25 position 1 keywords
Results

News Jumping for
Any Business

#journorequest
#prrequest

My boss (I know he
sometimes wears an
England shirt to work
though )
Tweet from
well-known biz
journalist
Fast responses
required

Featured in an article
with Zuckerberg, Jobs
and Branson

● Data studies and surveys
● Trade/industry outreach
● Media/news jumping
● Infographics piggybacking on trends
● Flickr galleries
Link Building Techniques

Charlie Marchant
http://www.slideshare.net/ExposureNinja
@charliejeanm
exposureninja.com

How to Get Links for Your Business | BrightonSEO

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How to Get Links for Your Business | BrightonSEO