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The
AngelList
Way
Joshua Slayton

https://angel.co/joshuaxls

@angellist, @joshuaxls
AngelList is a platform for startups.
We help startups fundraise, recruit, network and
more.
Since 2010
$500M invested offline (estimate)
$83M invested online (launched 2013)
600K applications to incubators
290K intros between talent and startups
127K registered startups
11M API requests a day
22 people
Just 22 people run all of AngelList
A bit about our culture, and how we run such a
small team with such a big impact.
Do It in Code
–Marc Andreessen, VC
“Software is eating the world.”
AngelList is the operating system of the
startup world.
Team AngelList
FT coder, PT coder, has coded, doesn’t code
Fundraising
$2.5M invested online per week
Recruiting
75 hires per week
Engineering
100M requests per week
Do It in Code
Team doesn’t grow exponentially
Leverage per person grows exponentially
Codebase as complex as an operating system
Works while product-oriented
Sales orientation changes dynamics
Sweat the Plumbing
AngelList is a single platform supporting multiple
applications.
What is AngelList?
Trust
Community
Platform
Scale
Syndicates, Talent, Incubators
{
{Venture Hacks
AngelList
AngelList’s Plumbing
User Profiles Company Profiles
Private Messaging Search
Funding Data Press Data Tag
Taxonomies “Signal” Rankings
References Q&A Updates Follow
Graph Connection Graph Intros
Sweat the Plumbing
Start with community and customers
Build a platform to serve their needs
Build plumbing early, while you’re young
Exponentially harder to build plumbing later on
Good plumbing means massive leverage
Hire Lazy People
–Someone
“Necessity is the mother of invention.”
–Me
“Necessity is the mother of invention.”
Laziness
Case Study: Talent
Algorithmically moderated
Algorithmically ranked
No sales
No marketing
3.3K intros per week
75 hires per week
Case Study: Talent
The coder who built Talent basically put
himself out of a job. In a good way.
0people run it
As coders, our job is to destroy work. Not to
create it.
Our work is a creative endeavor. It’s not
something we do to stay busy.
Hire Lazy People
The ideal product runs itself
The ideal product sells itself
Don’t do the same thing every day
Innovate yourself out of a job
Wear Many Hats
–Babak Nivi, AngelList cofounder*
“Specialization is for insects.”
*actually, a Robert Heinlein quote
Responsibilities
System operations
Customer service
Recruiting
Product development
Social media
Marketing
Responsibilities
Inbound deal processing
Customer service
Deal closing operations
Investor marketing
Product development
Responsibilities
Product design
Front-end development
Operations
Management
Team building
With great power comes great responsibility.
People who are not self-aware or have no humility
must be let go.
People who do not want to take on so much
responsibility must also be let go.
Wear Many Hats
Top talent loves the “founder”-like responsibility
Let people choose their own path
Let them fail, at least once
Don’t get “too many cooks in the kitchen”
Enforce self-awareness and humility
Admit Defeat
“Smooth seas do not make
skillful sailors”
Docs
Attempt to replace lawyers. Too
complex. Boondoggle project.
Market didn’t want it. Lawyers
didn’t want it.
Talent
monetization
Not well thought out. Damaged
our brand. Internal issues
establishing a strategy. Axed after
much consternation.
AngelList Defeats
Admit Defeat
AngelList is a high-stress environment
You’re completely responsible for your decisions
Move fast, be bold, expect failure
Failure is okay, repeated failure is not
Resiliency is the sign of a great team
Big Perks
Salaries and Equity
AngelList pays above the
market rate for talent, in
both salary and equity.
We care about how
productive each member
is, not how many
members we have.
$150K
salary
0.2%
equity grant
Perks
Standard
office space, health insurance,
retirement plans
Valley
standard
catered meals, commute
reimbursement, in-office massage
Not so
standard
quarterly nearby offsites, annual
overseas offsite, lax scheduling
requirements, remote okay
Playa del Carmen

2013
Cabo San Lucas
2012
Puerto Vallarta
2013
Big Perks
Above-market salaries and equity grants
All the standard perks and then some
Regular offsites build camaraderie and memories
Best perk is working with top quality people
And having an awesome mission
Top talent wants culture more than anything
The most difficult work of a company is establishing
a culture, and building a team.
AngelList’s greatest accomplishment is that we’ve
herded so many intelligent people, and big egos,
into one unit.
A great team is defined by how it overcomes
adversity, not how it celebrates success.
Thank
You!
Joshua Slayton

https://angel.co/joshuaxls

@angellist, @joshuaxls

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