This document provides tools and strategies to speed up SEO efforts. It recommends using analytics to drive decisions and Excel or Google Docs for organization. Keyword research tools include AdWords Keyword Planner, SEMRush, UberSuggest, and Moz Keyword Difficulty Tool. Site audits should establish a baseline and check usability, structure, and competition. Link research is aided by tools like Majestic, Open Site Explorer, and Link Research Tools to find broken links, common links, and link prospects. Content should be optimized for readability, user experience tested, and campaigns managed in RavenTools.