The document discusses the significance of keyword research and its impact on website traffic and SEO optimization. It outlines different types of searches, sources for finding keywords, and methods for conducting keyword research, both manual and automated. Key takeaways emphasize the importance of understanding user intent and leveraging tools to enhance keyword identification and analysis.

1. Keyword Research
Daniel Ene
CMO
agilemedia.com
facebook.com/agilemediaro

2. Despre Cuvinte Cheie
De ce sunt importante cuvinte cheie?
La ce ajuta cuvintele cheie?
Cum le gasim pe cele mai bune?
Cum le gasim repede?

3. Tipuri de Cautari in Google
• Informationale
• Navigationale
• Tranzactionale

4. La ce Ajuta Cuvintele Cheie
• Trafic organic
• Relevanta
• IA (Information Architecture)
• Optimizari interne (meta taguri, content)
• Link building
• Identificare competitie
• Identificare noi oportunitati de business

5. Surse de Cuvinte Cheie
• Date istorice (GA + WMT)
• Adwords KW Planner
• 3rd party tools
• Google/Bing/Yahoo/Yandex
• Competitie

6. LSI / LDA / TF*IDF
• Latent Semantic Indexing
• Latent Dirichlet Allocation (Topic Modelling)
• Term Frequency – Inverse Document
Frequency

7. Inception

8. 2 Metode Pentru Keyword Research
• Manuala
• Automata

9. Metoda Automata
• OpenS – Open Source Software
– Incoming Kw
– Adjacent Kw
– Keyword Extractor
– Related KW
– Keyword Analysis
– KW Lab

10. OpenS Apps

11. Incoming Keywords

12. Adjacent Keywords

13. Adjacent Keywords

14. Related Keywords

15. Related Keywords

16. Related Keywords

17. Related Keywords

18. Keyword Extractor

19. Keywords Lab

20. Keywords Lab

21. Keywords Lab

22. Keywords Lab

23. Keywords Lab

24. Keyword Analysis
Dificultate - Popularitate - ROI

25. Concluzii
• Cuvintele cheie reprezinta fundatia unui site
• Folositi tool-uri si automatizari
• Intelegeti nisa: serviciile produsele
• Intelegeti intentia utilizatorului in functie de
tipul de cautare
• Fiti creativi in identificarea noilor surse de
cuvinte

26. Multumesc!
• Daniel Ene, CMO at Agile Media
• http://agilemedia.com
• daniel@agilemedia.com
• Facebook.com/danielicb
• 0752 177 673