AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For similar content visit http://www.autosuccesssocial.com/
Grant Young's presentation at Web Directions South, 14-Oct-2010. Explores how social networks and the sharing economy are increasing wellbeing and sustainability. PDF of presentation (along with notes, links and pointers to more information) are available at http://zum.io/wds2010
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For similar content visit http://www.autosuccesssocial.com/
Grant Young's presentation at Web Directions South, 14-Oct-2010. Explores how social networks and the sharing economy are increasing wellbeing and sustainability. PDF of presentation (along with notes, links and pointers to more information) are available at http://zum.io/wds2010
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
Branding Playbook: Your Company Or Your AgenciesRod Brooks
Insights from CMO of NW challenger brand, PEMCO Mutual Insurance Company, on topic of branding your company while working closely with partner agency brands.
Includes discussion of brand ladder, brand advocacy, and effective collaboration techniques. Presented at NAMIC Personal Lines Seminar, April 2011 by CMO Rod Brooks
The Marketing Collaboration Revolution - Working Together = Business SuccessFelena Hanson
The “new economy” has completely revolutionized how small businesses operate. Traditional marketing tactics such as print and television advertising are becoming obsolete. In order for companies to be successful they must ban together with customers, suppliers, complementary businesses, and even competitors.
Marketing collaboration can strengthen relationships, produce deeper insights, and build overall brand awareness. The success of every small business rides on its ability to enlist others to help convert ordinary customers into loyal fans and brand evangelists. Companies can dramatically cut advertising costs by letting consumers and third parties do the talking for them!
In this workshop-style presentation Felena Hanson will be sharing the five keys to collaboration marketing as well as local case studies. You’ll walk away with a mini action plan for success!
A few slides of my class on "brand management" at the open university in ho chi minh city from dec 28 to jan7.
if you want more, you´ll have to join us...
christian
Dr Pepper Snapple Group Branding presentationAMA_SanAntonio
Presented by Melissa Mohr of Dr Pepper Snapple Group, this deck discusses not only Dr Pepper's family of brands but also explores some of the differences between Dr Pepper, Pepsi and Coke and how the smaller company competes on a grand scale.
Agency from Scratch is a call to action for traditional advertising agencies to re-visit their business model and their way of working to get in shape for today's demands on the creative industry. It is not a program about values and missions and other fluffy stuff that's nice to discuss. It is a program about habits, designed to change behaviour rather than just written commitments which are - in a fundamentally opportunistic service industry - rather irrelevant in praxis.
Branding Playbook: Your Company Or Your AgenciesRod Brooks
Insights from CMO of NW challenger brand, PEMCO Mutual Insurance Company, on topic of branding your company while working closely with partner agency brands.
Includes discussion of brand ladder, brand advocacy, and effective collaboration techniques. Presented at NAMIC Personal Lines Seminar, April 2011 by CMO Rod Brooks
The Marketing Collaboration Revolution - Working Together = Business SuccessFelena Hanson
The “new economy” has completely revolutionized how small businesses operate. Traditional marketing tactics such as print and television advertising are becoming obsolete. In order for companies to be successful they must ban together with customers, suppliers, complementary businesses, and even competitors.
Marketing collaboration can strengthen relationships, produce deeper insights, and build overall brand awareness. The success of every small business rides on its ability to enlist others to help convert ordinary customers into loyal fans and brand evangelists. Companies can dramatically cut advertising costs by letting consumers and third parties do the talking for them!
In this workshop-style presentation Felena Hanson will be sharing the five keys to collaboration marketing as well as local case studies. You’ll walk away with a mini action plan for success!
A few slides of my class on "brand management" at the open university in ho chi minh city from dec 28 to jan7.
if you want more, you´ll have to join us...
christian
Dr Pepper Snapple Group Branding presentationAMA_SanAntonio
Presented by Melissa Mohr of Dr Pepper Snapple Group, this deck discusses not only Dr Pepper's family of brands but also explores some of the differences between Dr Pepper, Pepsi and Coke and how the smaller company competes on a grand scale.
Agency from Scratch is a call to action for traditional advertising agencies to re-visit their business model and their way of working to get in shape for today's demands on the creative industry. It is not a program about values and missions and other fluffy stuff that's nice to discuss. It is a program about habits, designed to change behaviour rather than just written commitments which are - in a fundamentally opportunistic service industry - rather irrelevant in praxis.
FLP(Forever Living Products) is a us company.It produces many healthy and wealthy products to use natural aloe vera,natural bee hives,natural sea fishes and garlic & other herbs natural.FLP offers an amazing simple plan to it's world-wide distributors.All flp distributors can get earning easilly to follow it's simple and proven system.
FLP is not like others MLM or scam.There are no cost to join FLP(Forever Living Company).
Introduce with one of it's products.Use and if you get benefited to use it and then tell others.
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FLP is a life changing company.
FLP is One of the best herbal company in the world.More details clicks here the www.genismcflp.blogspot.com
Adaption or Extinction? What You Need to Know.Kevin Dugan
My presentation for the Solo PR Pro Summit on Thursday, February 21, 2013 - an updated, enhanced and improved version of my PRSA ICON 2012 presentation.
Similar to Plug The Leaks - Drive the ROI back into your channel (20)
Wondering how advertisers can target specific ads to audiences of 1? Then you need to understand terms like SSP, DSP, DMP, and RTB - all of which are made possible by cookie synching.
Dfw marketing lunch and learn - brand projection (10-18-11)Marcus Tewksbury
The way consumers intereacts with brands is being redefined by technology. Not only are the channels altering, but the data exchange with each interaction is dramatically different. This is going to have profound impact to how you build engagement.
10 arguments why your company should have a cmtoMarcus Tewksbury
Within the next 5 years marketing will spend more on technology than IT. Vast majority of marketers do not have the domain expertise needed to capitalize upon this. Thus, the need for a CMTO!
Social media intelligence retail perspective (9-28-11)Marcus Tewksbury
Sucharita over at Forrester has eloquently advised retailers to like social, but love mobile. I'd agree with the prioritization, but that still means you should be doing social. You just need to figure out how to make social work for retail marketing.
Being profitable with marketing automation in 2011Marcus Tewksbury
Marketing automation has been around for some time now,
but still the cases of huge returns and business changing
results are few and far between. Will 2011 be the year that
market finally matures? In this 4-part paper, you will hear from
4 esteemed sales and lead generation experts and their view
on specific characteristics of marketing automation that have
been holding the space back.
How to - using social media data to power marketing decisionsMarcus Tewksbury
Using social media as a rich research environment to drive improved decision making across product innovation, media mix planning, applied consumer insights, and even ROI measurement.
The Future of Social Media Monitoring - Concrete case studies and step by s...Marcus Tewksbury
Large deck put together for full day workshop delivered on behalf of the AMA. Agenda as follows:
BREAKFAST
Introductions (9:00 – 9:15)
Self Assessment / Objective Sharing (9:15 – 9:45)
Social Media Maturity Model (9:45 – 10:30)
Selling Social Media (10:45 – 12:30)
LUNCH
Case Study: Crisis Management (1:00 – 2:00)
Case Study: Applied SMM (2:00 – 3:30)
Group Assessment / Applied Learning (3:45 – 4:45)
Wrap-up (4:45 – 5:00)
DRINKS!
If it looks like a bear and smells like a bear. It's a bear. Marketers exist to sell. In the 2-3 hysterical haze of the social runup that inalienable truth, as unpleasant as it may be, has been left behind. It's time for marketers to wake up and take control of social and make it an effective part of the marketing reality.
Not a 100% complete, but interested getting response from others. Selling to the marketing organization is not easy and arguably getting harder. Do a lot of salespeople have the skills and panache required? Would this be helpful for your sales organization?
This is intended to be the backdrop for an all day workshop that has 4 interactive sessions.
To date I've struggled with finding a packaged marketing solution that offered the type of reporting I want to manage my marketing investments. So... I went ahead and put my own together. This doesn't cover ROI reporting (which is a bit of a goose chase anyways), but does focus on what is working on a Lead, Buzz, Inbound, and Revenue basis.
Anyone have something else they recommend?
Never mind sales and marketing. How are the interactions within the marketing team itself? Do you have product marketers off running rogue campaigns without anyone else knowledge? Then it's time to address how you are creating content and how you are managing that process.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Plug The Leaks - Drive the ROI back into your channel
1. JOIN THE CONVERSATION ON TWITTER
QUESTIONS? COMMENTS? JOIN US LIVE ON THE 10TH FROM ST. LOUIS
Go to: http://www.twitter.com/ Enter #EngagingTimes in search box Hit Search. Will need to refresh
Use #EngagingTimes to comment
Enter #EngagingTimes in search box
#EngagingTimes
1
2. PLUG THE LEAKS:
4 STEPS TO IMPROVE CHANNEL ROI
MARCUS TEWKSBURY, ALTERIAN JOHN SOUTH, RAZOR
IMS, ST. LOUIS DECEMBER 10, 2009
4. SELLING IN CHANNELS
THE FLOWS RUN FROM NATIONAL TO LOCAL THROUGH MANY CHANGING HANDS
Heat Map
National
Awareness Chain,
Carrier,
Supplier Distributor,
Interest Master
Franchisor, Ed Bailey
State Farm, Co-ops, etc.
Dominos,
Desire Fidelity, etc.
Agents,
SBA, Mercury Stores, etc.
Insurance , etc.
Acquisition
The
‘Final Mile’ Local
4
5. COST OF FEEDING THE FUNNEL GROWING
LEAD GENERATION ACTIVITIES ARE ALL BECOMING MORE EXPENSIVE
Search Display
Awareness
Traditional Email
5
6. SPENDING IS UP ACROSS THE BOARD
… AND ITS SPREAD ACROSS ALL THE PLAYERS
National $170m Traditional $20m Local
$300m $170m
$40m Mail $50m
$50m Display $25m
$25m Email $30m
$5m Search $40m
$10m Website $5m
$470m
6
7. WHERE IT’S BEING FELT
LIFE IN THE CHANNEL IS GETTING TOUGHER
Ed Bailey Snapshot
•Title: CEO of Bailey Enterprises
• Stores: 63
• Year in Business: 25
• Annual Revenue: ~$150m
• Net Worth: ~$500m
• Former Occupation: Marine
7
8. SYSTEMATIC PROBLEMS
INDEPENDENT OPERATIONS STOKES INEFFICIENCY AND DUPLICATION
Brand 180 ° Traditional
Data Islands Inconsistent Lead Handoffs Competition
2 1 Branding
Lead Queue
Carriers / Suppliers
And finally, in this structure in agencies
Necessarily,at times loop, and other
While corporate thenot only can the words
In order to close marketersorleads must be
channel great job duplicate their efforts,
passed off between the organizations. This
can do a the prospect behavior and
connect members developing compelling
sometimes they can you one is
has many and branding itbe competing
story lines programs,even need to be able
marketingimplications, butcan be that it to
Marketing Fulfillment with one another like with to life
certainly extends prospect search. cycle.
exceedingly difficult customerdown the
connect an initial theto push itthe final sale.
3
line through the channels. very
In the existing model this is Not only is there
Local
90 °
Limited a people / communication issue as you
complicated because the interaction data is
Search 4 1 Print
Lead Queue cross organizational lines, but at
captured across three different times the
motivations of distributors and agents may
organizations and three or more systems..
Distributor not be in line with marketing at the
suppliers.
3
90 °
1
Lead Queue
Agent
8
9. PROBLEMS QUALIFYING
THE INABILITY TO CLOSE THE LOOP INHIBITS THE ABILITY TO TRULY QUALIFY LEADS
Brand 180 ° Traditional
Lead Queue
Data Islands + Multiple Handoffs = Big Problem
Carriers / Suppliers
Marketing Fulfillment
The inability to relate activity to financial
Local
90 °
Limited results, and correspondingly the ability to
Search Print Lead Queue score, results in poor leads being injected
into and then passed through the
Distributor
channels.
90 ° In turn, the cycle of poor leads results in
Lead Queue
slower responsiveness which further
Agent lengthens the already long process and
ultimately lead decay.
9
10. NET EFFECT DECLINING MARGINS
WE ARE SPENDING MORE TO MAKE LESS (OR SOMETIMES THE SAME)
Awareness
Interest
Desire
Acquisition
Profit
10
12. REDUCE HANDOFF LAG
… BY AUTOMATING OR ELIMINATING STEPS IN THE PROCESS
Shorten the cycle… …. with technology
12
13. SQUEEZING PARTNER MARGINS
SUPPLIERS BEGIN TO OFFER MORE SERVICES AND PASS ON THE COST
Channel Demand Creation
Lead Queue
Carriers / Suppliers 35% Supplier to Partner
54% Partner to Customer
Marketing Fulfillment
11% Supplier to Customer
Local Limited Source: SeriusDecisions
Search
90 ° Print
Best-in-class suppliers are also leveraging their
Lead Queue
channel to create demand, with the majority of
Distributor their channel incentives being applied towards
PARTNER-TO-CUSTOMER demand creation programs.
One approach some suppliers are taking is to beef up their co-op marketing offerings
in part to eliminate the need of like services at the distributor level. Of course, in so
doing they will also push the cost to the distributor in the form of lower margins.
13
15. THE VISION: ALIGN THE CHANNEL
FOR HI-IMPACT PROSPECTING & ROI
Local is the new National
Consumers expect messaging, offers and
customer service that is relevent to their life
They don’t care about the dynamics of the
distributed organization
To them it’s all the same brand
15
16. KEY COMPONENTS TO PAYING OFF
LOCAL PROSPECTING VISION
Organizational
Alignment &
Governance
Insight,
Strategy &
Planning
Relevant Messaging,
Offers And Service To
Local Consumers
16
18. BRINGING THE SOLUTION TO LIFE: THE CLIENT PROBLEM
• The client problem:
Strengths
NATIONAL Weaknesses
Driven by the
• National branding corporate office • National campaigns were not
campaigns were solid activated locally and there was an
overall lack of field participation in
• Current digital efforts local marketing efforts
covered the basics well
(Web, E-mail, search, • Local Web sites were all over the
display, etc.) board and didn’t support brand –
Customers local sites couldn’t track leads or
• Centralized campaigns conversion
and Prospects
for traditional media
were also effective • ROI reporting wasn’t available
(broadcast, direct mail,
print, etc.) • Customer marketing data was
decentralized and in a variety of
• The network of sales formats
managers, players in the
• Limited “variable data” marketing
distribution channel and
even top producers were
LOCAL / no use of segmentation data for
Driven by local targeting
engaged
affiliates
18
19. BRINGING THE SOLUTION TO LIFE: FROM-TO OBJECTIVES
• Our objective involved a series of from-to scenarios:
FROM … TO…
campaign
National DB
National DB
Field Assignment
Field Rep 1 DB
Field Rep 1 DB
coordinated
campaigns
Field Rep 2 DB with targeted
messaging
Field Rep 2 DB Field Rep 3 DB
Field…n DB
campaign
Field Rep 3 DB
• Separate campaigns • Coordinated campaigns
• Multiple DBs / multiple formats • Unified data structure
• Random (uninformed) messaging • Targeted (informed) messaging
19
20. BRINGING THE SOLUTION TO LIFE: FROM-TO OBJECTIVES
• Our objective involved a series of from-to scenarios:
FROM … TO…
• Confusing Web experience • Coordinated Web experience
• Poor trackability • Sophisticated tracking
• Competing online marketing • Optimized marketing spend
20
21. BRINGING THE SOLUTION TO LIFE: FROM-TO OBJECTIVES
• Our objective involved a series of from-to scenarios:
FROM … TO…
• One size fits all • Customization/localization (local toolkit)
• Weak coop community and little dialogue • Strengthen co-op community and dialogue
• Push all materials to all field reps • Pull through, measure usage, on demand shipping
• No local marketing plans • Bottom-up local co-op marketing plans
• No visibility into best practices (distrust) • Shared learning/best practices
21
22. BRINGING THE SOLUTION TO LIFE: AN INTEGRATED APPROACH
• Our integrated and localized solution:
Data driven marketing Tracking & optimization
• Localized content • Ad performance
• Consumer attributes • Call logging
• Past behavior • Prospect tracking
• Products purchased • Conversions
• Predictive modeling • Iterative adjustments
22
23. BRINGING THE SOLUTION TO LIFE: THE RESULTS
• Program results:
– Improved field rep flexibility, campaign tracking, and
participation in local marketing
• Customized marketing packages
• Template-driven Web sites with local content
• One-on-one market planning
– Improved consumer experience due to marketing consistency
and higher messaging relevency
– Increased efficiency of a coordinated marketing spend
(national, coop, local)
• Reduced search overlap
• Targeted display media
12% initial lift
– Identification of opportunity areas for improvement
• Answer the call and follow-up promptly
• Be available to close the deal
– And most importaly, higher conversion rates
23
24. SUCCESS FACTORS TO PAYING OF THE VISION
1. Listening to needs from both sides
(corporate and the field)
2. Solidifying the consistency of the
consumer experience
Organizational
3. Taking the time to develop an integrated Alignment &
multi-channel marketing Governance
plan and communication architecture
4. Investing in the data, systems, and
technology required Insight,
Strategy &
5. Placing a priority on the need to track Planning
conversion results (for both phone and
online) and to then optimize the media
accordingly Relevant Messaging,
Offers And Service To
6. Delivering on the promise of customized Local Consumers
messaging where possible
7. Working with the field one-on-one in the
planning, implementation, monitoring,
and evolution of localized campaigns
24
25. THANK YOU!
• Marcus R. Tewksbury
• Director of Customer Intelligence
• Alterian
• Email: tewksbum@alterian.com
• IM: tewksbum@hotmail.com
• Twitter: @tewksbum
• John South
• Chief Digital Officer
• Razor
• Email: John.South@razordriven.com