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Interaction diagram

The document discusses various strategies for advertising and sales, emphasizing the integration of personal direct responses and mobile calls to action. It highlights the importance of multi-channel approaches, including traditional and digital mediums, to effectively reach target audiences. Additionally, it mentions the significance of customer information in enhancing sales funnels and improving campaign effectiveness.

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PersonalDirect ResponseMobileCall to actionofferEmailSales PipeOpentreatmentWebCommunityIndividualsClosed LoopMulti-Channel AdvertisingViralCustomer Information FactoryCall CenterIn-StorePackagingRadioTraditional CampaignsSales FunnelPrintImpressions frequency reachSegmentsTelevisionBroadcast

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Interaction diagram

  • 1.
    PersonalDirect ResponseMobileCall toactionofferEmailSales PipeOpentreatmentWebCommunityIndividualsClosed LoopMulti-Channel AdvertisingViralCustomer Information FactoryCall CenterIn-StorePackagingRadioTraditional CampaignsSales FunnelPrintImpressions frequency reachSegmentsTelevisionBroadcast