The document discusses the importance of scoping projects to avoid issues down the line. It emphasizes eliminating assumptions, setting clear expectations early on, and thoroughly documenting project requirements. Not doing so can lead to stress, headaches and unhappy clients from miscommunications and scope creep over the course of the project.
The document analyzes social media data from brands that advertised during the 2010 Super Bowl. It found that over 300,000 mentions were generated, with Google receiving around 103.5 million impressions. Several indices were used to measure engagement, sentiment, cost-effectiveness and longevity of discussion. The analysis showed that social media can significantly increase reach compared to traditional paid media alone, and also slow the rate of decay, extending the lifespan of campaigns. Sentiment was found to be an important factor, with 1/3 of brands faring better than the average. Successful Super Bowl campaigns were able to expand awareness and nearly double the reach through social media.
Retail perspective - social media intelligence (9-28-11)Marcus Tewksbury
Here are 3 potential targets identified from the search terms provided:
1. Mothers concerned about children's health and obesity. They may be interested in recipes, meal plans, or lifestyle tips focused on helping kids maintain a healthy weight.
2. Mothers looking for tips on household chores and organization, especially those related to kids or cleaning up after them. Articles on dividing chores, quick cleaning hacks, or kid-friendly cleaning products could appeal to this group.
3. Families dealing with food allergies or special diets. They may be open to recipes, cooking advice, or product recommendations that make it easier to accommodate dietary restrictions while still enjoying home-cooked meals together.
How to - using social media data to power marketing decisionsMarcus Tewksbury
Using social media as a rich research environment to drive improved decision making across product innovation, media mix planning, applied consumer insights, and even ROI measurement.
Using Pre-assignments to Improve New User Training for SalesforceGreg DeVore
By giving your attendees a simple homework assignment to complete BEFORE your live Salesforce training session you can dramatically improve the effectiveness of your training event.
The document outlines the evolving digital media ecosystem, showing how content flows from journalists, bloggers, and freelancers to digital portals, social networks, news aggregators, and search networks. This content is monetized through cash flows from advertisers to content creators and networks, as well as through subscriptions from users to traditional publishers and other channels.
This document discusses Experian's approach to harnessing big data to drive organizational understanding of customers and more effective marketing. It introduces their customer intelligence perspective and insight platform, which includes three hubs: an execution hub, intelligence hub, and integration hub. The presentation then covers Experian's views on data integration and customer intelligence, examining historical, recent, and future approaches to leverage all available customer data for analysis and targeted campaigns.
10 arguments why your company should have a cmtoMarcus Tewksbury
Within the next 5 years marketing will spend more on technology than IT. Vast majority of marketers do not have the domain expertise needed to capitalize upon this. Thus, the need for a CMTO!
The document analyzes social media data from brands that advertised during the 2010 Super Bowl. It found that over 300,000 mentions were generated, with Google receiving around 103.5 million impressions. Several indices were used to measure engagement, sentiment, cost-effectiveness and longevity of discussion. The analysis showed that social media can significantly increase reach compared to traditional paid media alone, and also slow the rate of decay, extending the lifespan of campaigns. Sentiment was found to be an important factor, with 1/3 of brands faring better than the average. Successful Super Bowl campaigns were able to expand awareness and nearly double the reach through social media.
Retail perspective - social media intelligence (9-28-11)Marcus Tewksbury
Here are 3 potential targets identified from the search terms provided:
1. Mothers concerned about children's health and obesity. They may be interested in recipes, meal plans, or lifestyle tips focused on helping kids maintain a healthy weight.
2. Mothers looking for tips on household chores and organization, especially those related to kids or cleaning up after them. Articles on dividing chores, quick cleaning hacks, or kid-friendly cleaning products could appeal to this group.
3. Families dealing with food allergies or special diets. They may be open to recipes, cooking advice, or product recommendations that make it easier to accommodate dietary restrictions while still enjoying home-cooked meals together.
How to - using social media data to power marketing decisionsMarcus Tewksbury
Using social media as a rich research environment to drive improved decision making across product innovation, media mix planning, applied consumer insights, and even ROI measurement.
Using Pre-assignments to Improve New User Training for SalesforceGreg DeVore
By giving your attendees a simple homework assignment to complete BEFORE your live Salesforce training session you can dramatically improve the effectiveness of your training event.
The document outlines the evolving digital media ecosystem, showing how content flows from journalists, bloggers, and freelancers to digital portals, social networks, news aggregators, and search networks. This content is monetized through cash flows from advertisers to content creators and networks, as well as through subscriptions from users to traditional publishers and other channels.
This document discusses Experian's approach to harnessing big data to drive organizational understanding of customers and more effective marketing. It introduces their customer intelligence perspective and insight platform, which includes three hubs: an execution hub, intelligence hub, and integration hub. The presentation then covers Experian's views on data integration and customer intelligence, examining historical, recent, and future approaches to leverage all available customer data for analysis and targeted campaigns.
10 arguments why your company should have a cmtoMarcus Tewksbury
Within the next 5 years marketing will spend more on technology than IT. Vast majority of marketers do not have the domain expertise needed to capitalize upon this. Thus, the need for a CMTO!
The Future of Social Media Monitoring - Concrete case studies and step by s...Marcus Tewksbury
The document discusses a methodology for quantifying social media data for consumer insights. It involves developing a social media measurement framework by identifying relevant search terms, benchmarking conversations, and extracting target data sets. Demographic data is then analyzed and refreshed quarterly to develop a social media scoring model that can provide ongoing tracking of key themes over time for strategic decision making.
If it looks like a bear and smells like a bear. It's a bear. Marketers exist to sell. In the 2-3 hysterical haze of the social runup that inalienable truth, as unpleasant as it may be, has been left behind. It's time for marketers to wake up and take control of social and make it an effective part of the marketing reality.
Social media intelligence retail perspective (9-28-11)Marcus Tewksbury
Sucharita over at Forrester has eloquently advised retailers to like social, but love mobile. I'd agree with the prioritization, but that still means you should be doing social. You just need to figure out how to make social work for retail marketing.
To date I've struggled with finding a packaged marketing solution that offered the type of reporting I want to manage my marketing investments. So... I went ahead and put my own together. This doesn't cover ROI reporting (which is a bit of a goose chase anyways), but does focus on what is working on a Lead, Buzz, Inbound, and Revenue basis.
Anyone have something else they recommend?
This document provides an overview of inbound marketing strategies in 4 steps: 1) Know your customer, 2) Craft an SEO strategy using keyword research and on-page optimization, 3) Create compelling content, and 4) Enable social channels like blogging, syndication, and communities. It emphasizes the importance of understanding customers, creating valuable content, and leveraging search and social channels to build relationships and achieve organic distribution through earned impressions.
Dfw marketing lunch and learn - brand projection (10-18-11)Marcus Tewksbury
The way consumers intereacts with brands is being redefined by technology. Not only are the channels altering, but the data exchange with each interaction is dramatically different. This is going to have profound impact to how you build engagement.
Not a 100% complete, but interested getting response from others. Selling to the marketing organization is not easy and arguably getting harder. Do a lot of salespeople have the skills and panache required? Would this be helpful for your sales organization?
This is intended to be the backdrop for an all day workshop that has 4 interactive sessions.
The document discusses plans to extend a successful customer recognition campaign from the previous year to incorporate social media measures. It proposes identifying socially influential customers on Facebook to target with exclusive, highly relevant gifts in order to drive engagement and response through other channels. The campaign would measure success based on lift in key metrics, growth in social followers and fans, viral effects of shareable offers, and responses from different customer segments.
This document outlines an agenda and staff for Salesforce training sessions on the system overview, accounts, contacts, campaigns, opportunities, reports and dashboards, and Vertical Response. The first meeting will cover the system overview, accounts, and contacts. Future meetings are scheduled in July to cover additional topics like campaigns and opportunities. The training includes homework with prizes to incentivize completing the tasks. Staff from various teams will attend different sessions relevant to their roles.
Wondering how advertisers can target specific ads to audiences of 1? Then you need to understand terms like SSP, DSP, DMP, and RTB - all of which are made possible by cookie synching.
CRM Assessment eBook
CRM is a mixture of people, processes and technology, and if these three areas are not in alignment the CRM tool may not be as effective as it could be, and may not be leveraged by the individuals who could find vast benefits of such a tool. This tool can be used to help you understand who, what, where, when and how improvements to CRM processes, people and technology could be leveraged to improve any business.
The document outlines eight steps for successfully initiating a project through creating a thorough project charter:
1. Define the project purpose and business need.
2. Identify a sponsor and board to support the project.
3. Establish the project scope by defining what will and won't be delivered.
4. Determine the benefits and value created through tangible and intangible measures.
5. Establish specific, measurable success criteria and measures.
6. Identify potential constraints like resources, competing projects, and technology.
7. Document key assumptions to obtain feedback.
8. Get feedback from stakeholders and sign off on the project charter.
The document evaluates 3 CRM vendors against various business, technical, and functional requirements. Vendor 3 scores highest overall with 82%, followed by Vendor 1 at 62% and Vendor 2 at 59%. Vendor 3 best meets the technical requirements like supporting newer operating systems and databases. However, Vendor 1 and 2 may still be viable options as they meet a majority of the general, contact management, and sales requirements. The matrix provides a comprehensive breakdown of how each vendor stacks up across 168 total criteria.
The document outlines a 10 step approach to evaluating a company's CRM capabilities. It discusses understanding customers, defining high value customers, and capturing customer interactions across channels. The goal is to develop a strategic and multi-channel communication plan that nurtures customer relationships over time based on customer insights.
What is documentation and its techniquesSohail Sangi
The document discusses the importance of documentation in nursing. It outlines reasons for documentation such as continuity of care, communication between healthcare professionals, and detecting early changes in a patient's condition. It also discusses barriers to documentation and legal requirements regarding patient access to their medical records. Proper documentation is important for protecting patient welfare and for potential use as evidence in legal cases.
XYZ Company, a mid-sized insurance company, implemented Salesforce to help address disruption in their industry. They deployed Sales Cloud, Service Cloud, Chatter, and other solutions. This allowed them to better serve their customers and compete with new digital competitors. The implementation went live in December 2012.
You Should Charge More - - Design/Development Services PricingLisa Sabin-Wilson
Lisa Sabin-Wilson, Owner WebDevStudios and AppPresser, Author
As freelancers and entrepreneurs, we are in charge of assigning value to the work that we do. In 2004, as a freelancer, Lisa sold her first WordPress project for $75. Ten years later, as a partner in a thriving web design and development agency, she is frequently involved in projects 1000 times that much, often more.
There are different considerations in pricing as a freelancer, and pricing as an agency. Lisa explores these considerations and shares her insight into common mistakes she made in her career as a freelancer, as well as pricing lessons, strategies and advice she is using today.
This session will explore different pricing models, help you identify signs that your rates might be too low and some similarities and differences between freelancing vs. agency pricing strategies. You'll find out how she gradually increased her pricing as a freelancer because one of her (paying) clients encouraged her to do so, and you should be prepared for Lisa to encourage you to do the same!
Internationalization: Preparing Your WordPress Theme for the Rest of the WorldLisa Sabin-Wilson
This document discusses internationalization and localization for WordPress themes. It explains that internationalization (i18n) is the process of making a theme translatable by wrapping strings in translation functions like _e() and __(). Localization (l10n) is the actual translation of strings into other languages. It provides tips for internationalization including using text domains, supporting right-to-left languages, and handling language files like .pot, .po and .mo files. Tools for generating and managing translations are also mentioned.
The WordPress project is 100% user driven and depends on volunteers to make it all happen. From the core code to documentation ... translation to support ... plugins to themes ... WordCamps and Meetups - - everything that happens around the WordPress.Org project happens because of users who volunteer their time. WordPress is 100% free for all of us to use to run our web sites; run our businesses in some cases - why not consider taking some time out of your day to give back and volunteer some of your time to WordPress?
The Future of Social Media Monitoring - Concrete case studies and step by s...Marcus Tewksbury
The document discusses a methodology for quantifying social media data for consumer insights. It involves developing a social media measurement framework by identifying relevant search terms, benchmarking conversations, and extracting target data sets. Demographic data is then analyzed and refreshed quarterly to develop a social media scoring model that can provide ongoing tracking of key themes over time for strategic decision making.
If it looks like a bear and smells like a bear. It's a bear. Marketers exist to sell. In the 2-3 hysterical haze of the social runup that inalienable truth, as unpleasant as it may be, has been left behind. It's time for marketers to wake up and take control of social and make it an effective part of the marketing reality.
Social media intelligence retail perspective (9-28-11)Marcus Tewksbury
Sucharita over at Forrester has eloquently advised retailers to like social, but love mobile. I'd agree with the prioritization, but that still means you should be doing social. You just need to figure out how to make social work for retail marketing.
To date I've struggled with finding a packaged marketing solution that offered the type of reporting I want to manage my marketing investments. So... I went ahead and put my own together. This doesn't cover ROI reporting (which is a bit of a goose chase anyways), but does focus on what is working on a Lead, Buzz, Inbound, and Revenue basis.
Anyone have something else they recommend?
This document provides an overview of inbound marketing strategies in 4 steps: 1) Know your customer, 2) Craft an SEO strategy using keyword research and on-page optimization, 3) Create compelling content, and 4) Enable social channels like blogging, syndication, and communities. It emphasizes the importance of understanding customers, creating valuable content, and leveraging search and social channels to build relationships and achieve organic distribution through earned impressions.
Dfw marketing lunch and learn - brand projection (10-18-11)Marcus Tewksbury
The way consumers intereacts with brands is being redefined by technology. Not only are the channels altering, but the data exchange with each interaction is dramatically different. This is going to have profound impact to how you build engagement.
Not a 100% complete, but interested getting response from others. Selling to the marketing organization is not easy and arguably getting harder. Do a lot of salespeople have the skills and panache required? Would this be helpful for your sales organization?
This is intended to be the backdrop for an all day workshop that has 4 interactive sessions.
The document discusses plans to extend a successful customer recognition campaign from the previous year to incorporate social media measures. It proposes identifying socially influential customers on Facebook to target with exclusive, highly relevant gifts in order to drive engagement and response through other channels. The campaign would measure success based on lift in key metrics, growth in social followers and fans, viral effects of shareable offers, and responses from different customer segments.
This document outlines an agenda and staff for Salesforce training sessions on the system overview, accounts, contacts, campaigns, opportunities, reports and dashboards, and Vertical Response. The first meeting will cover the system overview, accounts, and contacts. Future meetings are scheduled in July to cover additional topics like campaigns and opportunities. The training includes homework with prizes to incentivize completing the tasks. Staff from various teams will attend different sessions relevant to their roles.
Wondering how advertisers can target specific ads to audiences of 1? Then you need to understand terms like SSP, DSP, DMP, and RTB - all of which are made possible by cookie synching.
CRM Assessment eBook
CRM is a mixture of people, processes and technology, and if these three areas are not in alignment the CRM tool may not be as effective as it could be, and may not be leveraged by the individuals who could find vast benefits of such a tool. This tool can be used to help you understand who, what, where, when and how improvements to CRM processes, people and technology could be leveraged to improve any business.
The document outlines eight steps for successfully initiating a project through creating a thorough project charter:
1. Define the project purpose and business need.
2. Identify a sponsor and board to support the project.
3. Establish the project scope by defining what will and won't be delivered.
4. Determine the benefits and value created through tangible and intangible measures.
5. Establish specific, measurable success criteria and measures.
6. Identify potential constraints like resources, competing projects, and technology.
7. Document key assumptions to obtain feedback.
8. Get feedback from stakeholders and sign off on the project charter.
The document evaluates 3 CRM vendors against various business, technical, and functional requirements. Vendor 3 scores highest overall with 82%, followed by Vendor 1 at 62% and Vendor 2 at 59%. Vendor 3 best meets the technical requirements like supporting newer operating systems and databases. However, Vendor 1 and 2 may still be viable options as they meet a majority of the general, contact management, and sales requirements. The matrix provides a comprehensive breakdown of how each vendor stacks up across 168 total criteria.
The document outlines a 10 step approach to evaluating a company's CRM capabilities. It discusses understanding customers, defining high value customers, and capturing customer interactions across channels. The goal is to develop a strategic and multi-channel communication plan that nurtures customer relationships over time based on customer insights.
What is documentation and its techniquesSohail Sangi
The document discusses the importance of documentation in nursing. It outlines reasons for documentation such as continuity of care, communication between healthcare professionals, and detecting early changes in a patient's condition. It also discusses barriers to documentation and legal requirements regarding patient access to their medical records. Proper documentation is important for protecting patient welfare and for potential use as evidence in legal cases.
XYZ Company, a mid-sized insurance company, implemented Salesforce to help address disruption in their industry. They deployed Sales Cloud, Service Cloud, Chatter, and other solutions. This allowed them to better serve their customers and compete with new digital competitors. The implementation went live in December 2012.
You Should Charge More - - Design/Development Services PricingLisa Sabin-Wilson
Lisa Sabin-Wilson, Owner WebDevStudios and AppPresser, Author
As freelancers and entrepreneurs, we are in charge of assigning value to the work that we do. In 2004, as a freelancer, Lisa sold her first WordPress project for $75. Ten years later, as a partner in a thriving web design and development agency, she is frequently involved in projects 1000 times that much, often more.
There are different considerations in pricing as a freelancer, and pricing as an agency. Lisa explores these considerations and shares her insight into common mistakes she made in her career as a freelancer, as well as pricing lessons, strategies and advice she is using today.
This session will explore different pricing models, help you identify signs that your rates might be too low and some similarities and differences between freelancing vs. agency pricing strategies. You'll find out how she gradually increased her pricing as a freelancer because one of her (paying) clients encouraged her to do so, and you should be prepared for Lisa to encourage you to do the same!
Internationalization: Preparing Your WordPress Theme for the Rest of the WorldLisa Sabin-Wilson
This document discusses internationalization and localization for WordPress themes. It explains that internationalization (i18n) is the process of making a theme translatable by wrapping strings in translation functions like _e() and __(). Localization (l10n) is the actual translation of strings into other languages. It provides tips for internationalization including using text domains, supporting right-to-left languages, and handling language files like .pot, .po and .mo files. Tools for generating and managing translations are also mentioned.
The WordPress project is 100% user driven and depends on volunteers to make it all happen. From the core code to documentation ... translation to support ... plugins to themes ... WordCamps and Meetups - - everything that happens around the WordPress.Org project happens because of users who volunteer their time. WordPress is 100% free for all of us to use to run our web sites; run our businesses in some cases - why not consider taking some time out of your day to give back and volunteer some of your time to WordPress?
Oh The Themes That You'll Do! - WordCamp Philly 2012Lisa Sabin-Wilson
The document discusses WordPress themes and templates. It provides information on the 6 main template files that make up a WordPress theme: the stylesheet, header, main index, sidebar, footer, and functions files. The stylesheet contains the CSS formatting and style. The header, main index, sidebar and footer files define different sections of the site. The functions file contains theme functions. Overall the document is an introduction to the basic files and structure of a WordPress theme.
Documenting Design: A Critical Step in Any Developers WorkflowLisa Sabin-Wilson
Designer, author and entrepreneur Lisa Sabin-Wilson walks through the critical step of documenting design with your client and how it will save you time and help your clients.
This document provides an overview of the BuddyPress plugin for WordPress. It discusses BuddyPress' history and evolution from requiring WordPress MU to only requiring WordPress. It outlines some of BuddyPress' main components like profiles, activity streams, groups, and forums. It also discusses installing BuddyPress, customizing the default theme through child themes, and examples of how BuddyPress has been used to build communities.
The document discusses how WordPress is easy to use, flexible for different types of websites, and extensible through plugins. It provides examples of popular websites built with WordPress, from blogs to ecommerce sites. It then covers how WordPress participated in protests against the SOPA and PIPA bills, with millions of websites going dark on January 18, 2012 in the largest online protest in history to oppose the bills and their threats to freedom of speech and an open internet.
The document provides tips for successfully running a web design studio, including tools for project management, communication, billing, and social media marketing. It emphasizes clear expectations, scope management, and client focus. Key recommendations include thorough documentation, flexible processes, collaboration, and ongoing client support through newsletters and social media engagement.
The document discusses the social networking plugin BuddyPress and how it can be used to create communities on WordPress sites. BuddyPress provides features like profiles, friends, messaging, activity streams, and groups. It integrates tightly with WordPress MU to allow fully-functional social networking capabilities. The document also provides examples of sites using BuddyPress and gives instructions on customizing BuddyPress themes.
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...Designforuminternational
India’s architectural landscape is a vibrant tapestry that weaves together the country's rich cultural heritage and its modern aspirations. From majestic historical structures to cutting-edge contemporary designs, the work of Indian architects is celebrated worldwide. Among the many firms shaping this dynamic field, Design Forum International stands out as a leader in innovative and sustainable architecture. This blog explores some of the best Indian architects, highlighting their contributions and showcasing the most famous architects in India.
Practical eLearning Makeovers for EveryoneBianca Woods
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
Scoping Projects to avoid stress, headaches and angry mobs
1. scoping projects
to avoid stress, headaches and angry mobs
2013 - @LISASABINWILSON
Wednesday, February 20, 13
2. Lisa Sabin-Wilson
•DESIGNER SINCE 1998
•DEVELOPER SINCE 2007
•AUTHOR: WORDPRESS FOR DUMMIES
•CO-OWNER: WEBDEVSTUDIOS
2013 - @LISASABINWILSON
Wednesday, February 20, 13
3. scoping....
2013 - @LISASABINWILSON
Wednesday, February 20, 13
4. a very important phase in
every project you do
design &
development
2013 - @LISASABINWILSON
Wednesday, February 20, 13
5. If you do not have a Scoping
Phase for every single
project - prepare your self
for stress, headaches and
upset clients.
2013 - @LISASABINWILSON
Wednesday, February 20, 13
6. Eliminate
Assumptions
• Saves time
• Reduces headaches
• Avoids hard feelings
• Happy client
• Happy developer
2013 - @LISASABINWILSON
Wednesday, February 20, 13
7. Set
Expectations
Early
• Keeps project realistic
• Keeps projects on time
• Avoids miscommunication
• Happy client
• Happy developer
2013 - @LISASABINWILSON
Wednesday, February 20, 13
8. Document
Project
Requirements
• Ready reference point for all
• Eliminates “he said/she said”
• Provides a work flow
• Happy client
• Happy developer
2013 - @LISASABINWILSON
Wednesday, February 20, 13
9. NOT YOUR AVERAGE JOES
PROJECT
HTTP://NYAJ.COM
DATE CLIENT
JULY 2012 NOT YOUR AVERAGE JOES
Wednesday, February 20, 13
10. NOT YOUR AVERAGE JOE’S
PROJECT
HTTP://NYAJ.COM
DATE CLIENT
JULY 2012 NOT YOUR AVERAGE JOE’S
Wednesday, February 20, 13
11. INITIAL CLIENT CONTACT
|
PRE-SALES DISCUSSIONS
|
INITIAL REQUIREMENTS
|
Typical STATEMENT OF WORK
|
work flow DESIGN PROCESS
|
DESIGN APPROVAL
|
DEVELOPMENT
|
TESTING
|
GO LIVE!
2013 - @LISASABINWILSON
Wednesday, February 20, 13
12. INITIAL CLIENT CONTACT
|
PRE-SALES DISCUSSIONS
|
INITIAL REQUIREMENTS
|
New-Typical
SCOPING PHASE
|
STATEMENT OF WORK
work flow |
DESIGN PROCESS
|
DESIGN APPROVAL
|
DEVELOPMENT
|
TESTING
|
GO LIVE!
Wednesday, February 20, 13
13. As the developer - YOU
have to take charge of the
scoping phase.
2013 - @LISASABINWILSON
Wednesday, February 20, 13
14. WE BUILT A SITEMAP - WHICH WAS HELPFUL...
BUT IT WASN’T ENOUGH 2013 - @LISASABINWILSON
Wednesday, February 20, 13
15. WE HAD A 16 PAGE STATEMENT OF WORK
BUT IT STILL WASN’T ENOUGH 2013 - @LISASABINWILSON
Wednesday, February 20, 13
17. A TOTAL OF 26 DIFFERENT PAGE VIEWS/LAYOUTS
BELIEVE IT OR NOT ... THIS WAS STILL NOT ENOUGH 2013 - @LISASABINWILSON
Wednesday, February 20, 13
18. at this point?
it is really tempting to dig
right in and start
developing this bad boy.
2013 - @LISASABINWILSON
Wednesday, February 20, 13
19. the sooner you get it done...
the sooner you get paid.
the sooner you can update your portfolio.
the sooner the client is happy.
2013 - @LISASABINWILSON
Wednesday, February 20, 13
20. right?
2013 - @LISASABINWILSON
Wednesday, February 20, 13
21. What they wanted... ?
LISA NEEDS TO START DEVELOPMENT NOW
BECAUSE
WE WANT THIS DONE & LIVE IN LESS THAN 30 DAYS.
2013 - @LISASABINWILSON
Wednesday, February 20, 13
22. What they needed... ?
STOP ... TAKE A BREATH ...
LISA NEEDS TO DEFINE THE SCOPE OF THE PROJECT
IN A WAY THAT TAKES QUESTIONS OUT OF THE ENTIRE
DEVELOPMENT PROCESS.
2013 - @LISASABINWILSON
Wednesday, February 20, 13
28. For example . . .
2013 - @LISASABINWILSON
Wednesday, February 20, 13
29. THE LANDING PAGE
THERE IS A LOT GOING ON HERE 2013 - @LISASABINWILSON
Wednesday, February 20, 13
30. i made some assumptions
:(
2013 - @LISASABINWILSON
Wednesday, February 20, 13
31. THE LANDING PAGE
MORE PHOTOS? IT’S A SIDEBAR CAROUSEL - IT FLIPS THROUGH STAFF PHOTOS
Wednesday, February 20, 13
32. THE LANDING PAGE
THE REALITY .... THE CLIENT’S INTENTION ? ... 2013 - @LISASABINWILSON
Wednesday, February 20, 13
33. THE LANDING PAGE
THE REALITY .... IT’S A SLIDESHOW/CAROUSEL OF PHOTOS IN THE MAIN BODY
Wednesday, February 20, 13
34. a sidebar carousel
is HUGELY different
than a slideshow in the
main content area.
2013 - @LISASABINWILSON
Wednesday, February 20, 13
35. if i had gone with my
initial assumption without
discovering the clients
intention ...
2013 - @LISASABINWILSON
Wednesday, February 20, 13
36. i would have wasted time.
2013 - @LISASABINWILSON
Wednesday, February 20, 13
37. i would have presented
incorrect work to the
client.
2013 - @LISASABINWILSON
Wednesday, February 20, 13
38. i would risk the client
losing confidence in me.
2013 - @LISASABINWILSON
Wednesday, February 20, 13
39. especially if i had made
my next assumption . . .
2013 - @LISASABINWILSON
Wednesday, February 20, 13
40. THE LANDING PAGE
REMEMBER THIS? 2013 - @LISASABINWILSON
Wednesday, February 20, 13
41. THE LANDING PAGE
JOIN OUR EMAIL CLUB - - LINKS TO A PAGE WITH A SUBSCRIPTION FORM - RIGHT?
Wednesday, February 20, 13
42. THE LANDING PAGE
NOT EXACTLY - CLICK IT AND IT OPENS INLINE - NO NEW PAGE LOAD. 2013 - @LISASABINWILSON
Wednesday, February 20, 13
43. THE NAVIGATION MENU
LINKS TO INTERNAL PAGES? 2013 - @LISASABINWILSON
Wednesday, February 20, 13
44. THE LANDING PAGE
NOPE! IT CONTAINS A FLY OUT MENU WITH SUB NAVIGATION 2013 - @LISASABINWILSON
Wednesday, February 20, 13
45. none of this was indicated
•INITIAL REQUIREMENTS
•STATEMENT OF WORK
•SITE MAP
•PSD FILES
2013 - @LISASABINWILSON
Wednesday, February 20, 13
46. a smart developer
•RECOGNIZES GAPS
•ASKS QUESTIONS
•SEEKS ANSWERS
•REQUIRES CLARIFICATION
2013 - @LISASABINWILSON
Wednesday, February 20, 13
47. i have not always been a
smart developer
•WASTED HOURS UPON HOURS
•FRUSTRATING BACK AND FORTH
•LOST MONEY
•FRUSTRATED CLIENTS
•SCOPE CREEP
•NEVER ENDING PROJECT
2013 - @LISASABINWILSON
Wednesday, February 20, 13
48. SCOPE CREEP
where the requirements of the
project keep piling up and up
and up - before, during and
after the project schedule.
2013 - @LISASABINWILSON
Wednesday, February 20, 13
49. when you have your hands
on the approved design
files - get into the mind of
the user
2013 - @LISASABINWILSON
Wednesday, February 20, 13
50. you know ....
the person who is actually
going to use the web site
2013 - @LISASABINWILSON
Wednesday, February 20, 13
51. you will do yourself and
your client a favor if you
start asking questions
like...
2013 - @LISASABINWILSON
Wednesday, February 20, 13
52. what
happens
when I click
this?
2013 - @LISASABINWILSON
Wednesday, February 20, 13
53. how many photos
are loaded into this
carousel?
what happens when i
click “more photos?”
does clicking on an
individual photo take
me anywhere?
2013 - @LISASABINWILSON
Wednesday, February 20, 13
54. asking questions like
these gives the client
the chance to correct
your assumptions...
“oh no, that’s not for those photos ...
it’s for the main photos on the left!”
2013 - @LISASABINWILSON
Wednesday, February 20, 13
55. so then you can
clarify....
•HOW MANY PHOTOS?
•ARE THEY LINKED TO ANYTHING?
•ARE THESE POSTS WITH
FEATURED IMAGES?
•DOES THIS HAPPEN ON OTHER
PAGES?
•OR JUST THE HOME PAGE?
2013 - @LISASABINWILSON
Wednesday, February 20, 13
56. wherever
there is an
action
indicated ...
clarify it
2013 - @LISASABINWILSON
Wednesday, February 20, 13
57. Never be
afraid to...
ask questions
get clarification
correct your assumptions
2013 - @LISASABINWILSON
Wednesday, February 20, 13
58. Scoping
helps you
determine
which plugins to use
custom plugin development needs
theme framework or custom
2013 - @LISASABINWILSON
Wednesday, February 20, 13
59. Doing so
shows ...
initiative
motivation to do it right
confidence
thoroughness
2013 - @LISASABINWILSON
Wednesday, February 20, 13
60. but wait ....
don’t stop at simply having
the conversation
2013 - @LISASABINWILSON
Wednesday, February 20, 13
61. document it.
2013 - @LISASABINWILSON
Wednesday, February 20, 13
62. make it part of the
contract.
2013 - @LISASABINWILSON
Wednesday, February 20, 13
63. YOU DO HAVE
YOUR CLIENTS
SIGN A CONTRACT, RIGHT???
2013 - @LISASABINWILSON
Wednesday, February 20, 13
64. before you lay down one
single piece of code - get
your client to sign off on it.
2013 - @LISASABINWILSON
Wednesday, February 20, 13
65. find a
method you
prefer - but
definitely
document it
2013 - @LISASABINWILSON
Wednesday, February 20, 13
66. •AUDIO: RECORD THE CONVERSATION
•OLD SCHOOL: SPREADSHEET
•CONCEPT SHARE
•HTTP://WWW.CONCEPTSHARE.COM
•CAGE APP
•HTTP://WWW.CAGEAPP.COM
2013 - @LISASABINWILSON
Wednesday, February 20, 13
67. whatever method you
choose to use - make sure
you document the process
2013 - @LISASABINWILSON
Wednesday, February 20, 13
68. Documenting each
element in the project
added approximately
2 hours.
2013 - @LISASABINWILSON
Wednesday, February 20, 13
69. if it wasn’t documented
...
it didn’t happen
2013 - @LISASABINWILSON
Wednesday, February 20, 13
70. The End.
Questions?
THAT’S ME AT WORDCAMP PHILADELPHIA 2012 -
I WON THE SPEAKER COSTUME CONTEST!
2013 - @LISASABINWILSON
Wednesday, February 20, 13