The document discusses the lack of direction and purpose that can occur in businesses when there is no clear vision or understanding of individual roles. It identifies that this can be caused by a lack of communication about the vision, lack of awareness of how individual roles contribute to business goals, and lack of ownership over work. The document recommends evaluating staff perceptions of the vision and culture, educating staff on values and skills, and communicating the current state of the business and future goals to improve direction and understanding of purpose.