Allard van Veelen - van offline naar online zo speel je in e succesvol in op een digitale toekomst.
Digital Future of B2B 2016 - High Tech Campus Eindhoven
Presentation Content Marketing that delivers: On lead generation engagement and sales by Stefan Fehm made during Power of Content Marketing Conference in Warsaw 28 May 2015
Livestream shopping: A trend that started in the East and is growing in the W...KaranParikh25
This concept started in China and grew exponentially in a short duration, Chinese manufacturers realized that one-third of their country's internet users were active on Livestream and thus they used this channel to sell products to consumers. These sales were not restricted to just low-value beauty products but also extended to high-end jewelry that became a popular item for Livestream sales. I believe this trend has tremendous growth opportunities in the West with the rise of TikTok, Amazon Live, and Google Stream.
Without proper Analytics you loosing lot of money. Billions of dollars are wasted without results.
But even with use of popular analytics software you still can loose a lot when you have big amount of conversions made in offline but after visiting the web-site.
You have to make your analytics elaborate, get as much information as possible, if you have phone calls - start using call tracking service like Ringostat.
Integrate all your data with CRM.
As a result you can decrease CAC (customer aquisition cost) by up to 80%.
Presentation Content Marketing that delivers: On lead generation engagement and sales by Stefan Fehm made during Power of Content Marketing Conference in Warsaw 28 May 2015
Livestream shopping: A trend that started in the East and is growing in the W...KaranParikh25
This concept started in China and grew exponentially in a short duration, Chinese manufacturers realized that one-third of their country's internet users were active on Livestream and thus they used this channel to sell products to consumers. These sales were not restricted to just low-value beauty products but also extended to high-end jewelry that became a popular item for Livestream sales. I believe this trend has tremendous growth opportunities in the West with the rise of TikTok, Amazon Live, and Google Stream.
Without proper Analytics you loosing lot of money. Billions of dollars are wasted without results.
But even with use of popular analytics software you still can loose a lot when you have big amount of conversions made in offline but after visiting the web-site.
You have to make your analytics elaborate, get as much information as possible, if you have phone calls - start using call tracking service like Ringostat.
Integrate all your data with CRM.
As a result you can decrease CAC (customer aquisition cost) by up to 80%.
Presentación Juliano Tubino - eCommerce Day Santiago 2016eCommerce Institute
Diapositivas presentadas por Juliano Tubino, Managing Director ACCENTURE DIGITAL, en el eCommerce Day Santiago 2016 en la plenaria "INDUSTRIES ENTERING THE ECOMMERCE BUSINESS & THE NEXT GENERATION OF RETAIL ECOMMERCE KEYNOTE ECOMMERCE".
The Lengow / Bazaarvoice partner guide facilitates your product catalogue integration on Bazaarvoice. The two solutions complement each other, and this guide will tell you how to use the two simultaneously, so that you'll be able to optimise your product catalogue and be ready to display on the Bazaarvoice platform!
Practicology Conference 2017 - How we tackle retailers' digital challengesPracticology
Practicology highlighted examples of our recent work to show how we support our retail and FMCG clients and help them to overcome their digital challenges.
E-commerce Berlin Expo 2017 - Six must-do tactics retailers need to build a s...E-Commerce Berlin EXPO
Luca Senatore Director of Strategy Genie Goals
An action-packed, fast-paced session describing the exact strategies we use in digital marketing to drive millions of £ in revenue monthly to retailers in sectors like fashion, luxury, home, furniture, beverages and anything in between. Luca heads up the team at Genie Goals, a Google award-winning Premier Partner working with global household brands like Calvin Klein, Polarn O. Pyret, Naked Wines, Amara Living, Shinola Detroit and many more. The session will cover both growth and optimisation tactics that are proven to improve performance, often exponentially. Luca will provide actionable points and real case studies together with an inspiring and energising core-message.
WUA! Digital Excellence 2016 Event: Keynote Daan TamesWUA!
On November 12 we launched the Digital Excellence Program at our HQ in Amsterdam. Our CMO Daan Tames introduced the program at our invite-only event with a great group of clients.
Presentation from NRF 2019 Retail's Big Show
Alberto Serrentino, Varese Retail
Alexandre Tadeu da Costa, Cacau Show
Francesco Pinto, Pianoforte Holdings
70% of marketers are not confident of their ability to deliver against their multichannel strategy. Are you one of them? Our latest research suggests that marketers are still struggling to react to new channels, devices and data with their current technology capability. View these slides to find out what are the top 5 challenges and how to beat them by integrating your website and marketing automation.
Womenswear retailer Monsoon Accessorize IT & Ecommerce Director John Bovill explains his hopes for the Project Customer big data project at multichannel consultancy Practicology's 2016 client conference.
Tupin Educational programs are practical training programs with the latest inputs upon industry practices and are conducted by certified and experienced professionals. Precisely, the following benefits make Tupin Programs to be one of the most authentic programs in the respective domains.
Digital Transformation 2016: The latest approaches to simplify digital customerEpiserver
In the face of digital transformation, marketing leaders must not blindly follow the hype and chase after new technologies. This webinar takes you back to the basics by providing practical tips and design examples (B2B and B2C) of how to identify your biggest marketing problems, map out a digital roadmap aligned with the customer journey, and deliver a consistent desktop and mobile experiences to win.
ISPO Academy Munich 2015 - International E-Commerce Strategies for BrandsHenning Heesen
Today´s brands are coping with traditional distributing agreements versus new channels like e-commerce and social media.
Salesupply supports over 350 brands and merchants globally with their e-commerce strategy, fulfillment and marketing activities.
In this presentation, that was presented at the ISPO 2015 in Munich we show the international challenges of brands, examples of good and bad web shops and 3 e-commerce strategies that brands can adapt to monetize their existing brand value or grow international.
"11 Growth Tips for taking your online business to the next level"
Customer insights - get to know your customer Customer engagement - how to talk to customers to boost loyalty and improve sales Social Sales - new, effective way for acquiring customers online How to track effects of you marketing efforts? How to make your communication stand out? It is never too early for advanced business analytics. Tools to help you automate your business
Hoe uw app promoten in de app store? En wat als ASO (App Store Optimisation) niet volstaat? Hoe kan u uw app buiten de app store promoten?
Presentatie rond app marketing voor het Innovatiecentrum op 15 april 2013
Presentación Juliano Tubino - eCommerce Day Santiago 2016eCommerce Institute
Diapositivas presentadas por Juliano Tubino, Managing Director ACCENTURE DIGITAL, en el eCommerce Day Santiago 2016 en la plenaria "INDUSTRIES ENTERING THE ECOMMERCE BUSINESS & THE NEXT GENERATION OF RETAIL ECOMMERCE KEYNOTE ECOMMERCE".
The Lengow / Bazaarvoice partner guide facilitates your product catalogue integration on Bazaarvoice. The two solutions complement each other, and this guide will tell you how to use the two simultaneously, so that you'll be able to optimise your product catalogue and be ready to display on the Bazaarvoice platform!
Practicology Conference 2017 - How we tackle retailers' digital challengesPracticology
Practicology highlighted examples of our recent work to show how we support our retail and FMCG clients and help them to overcome their digital challenges.
E-commerce Berlin Expo 2017 - Six must-do tactics retailers need to build a s...E-Commerce Berlin EXPO
Luca Senatore Director of Strategy Genie Goals
An action-packed, fast-paced session describing the exact strategies we use in digital marketing to drive millions of £ in revenue monthly to retailers in sectors like fashion, luxury, home, furniture, beverages and anything in between. Luca heads up the team at Genie Goals, a Google award-winning Premier Partner working with global household brands like Calvin Klein, Polarn O. Pyret, Naked Wines, Amara Living, Shinola Detroit and many more. The session will cover both growth and optimisation tactics that are proven to improve performance, often exponentially. Luca will provide actionable points and real case studies together with an inspiring and energising core-message.
WUA! Digital Excellence 2016 Event: Keynote Daan TamesWUA!
On November 12 we launched the Digital Excellence Program at our HQ in Amsterdam. Our CMO Daan Tames introduced the program at our invite-only event with a great group of clients.
Presentation from NRF 2019 Retail's Big Show
Alberto Serrentino, Varese Retail
Alexandre Tadeu da Costa, Cacau Show
Francesco Pinto, Pianoforte Holdings
70% of marketers are not confident of their ability to deliver against their multichannel strategy. Are you one of them? Our latest research suggests that marketers are still struggling to react to new channels, devices and data with their current technology capability. View these slides to find out what are the top 5 challenges and how to beat them by integrating your website and marketing automation.
Womenswear retailer Monsoon Accessorize IT & Ecommerce Director John Bovill explains his hopes for the Project Customer big data project at multichannel consultancy Practicology's 2016 client conference.
Tupin Educational programs are practical training programs with the latest inputs upon industry practices and are conducted by certified and experienced professionals. Precisely, the following benefits make Tupin Programs to be one of the most authentic programs in the respective domains.
Digital Transformation 2016: The latest approaches to simplify digital customerEpiserver
In the face of digital transformation, marketing leaders must not blindly follow the hype and chase after new technologies. This webinar takes you back to the basics by providing practical tips and design examples (B2B and B2C) of how to identify your biggest marketing problems, map out a digital roadmap aligned with the customer journey, and deliver a consistent desktop and mobile experiences to win.
ISPO Academy Munich 2015 - International E-Commerce Strategies for BrandsHenning Heesen
Today´s brands are coping with traditional distributing agreements versus new channels like e-commerce and social media.
Salesupply supports over 350 brands and merchants globally with their e-commerce strategy, fulfillment and marketing activities.
In this presentation, that was presented at the ISPO 2015 in Munich we show the international challenges of brands, examples of good and bad web shops and 3 e-commerce strategies that brands can adapt to monetize their existing brand value or grow international.
"11 Growth Tips for taking your online business to the next level"
Customer insights - get to know your customer Customer engagement - how to talk to customers to boost loyalty and improve sales Social Sales - new, effective way for acquiring customers online How to track effects of you marketing efforts? How to make your communication stand out? It is never too early for advanced business analytics. Tools to help you automate your business
Hoe uw app promoten in de app store? En wat als ASO (App Store Optimisation) niet volstaat? Hoe kan u uw app buiten de app store promoten?
Presentatie rond app marketing voor het Innovatiecentrum op 15 april 2013
Eén van de belangrijkste ontwikkelingen in marketing is de verschuiving van lineaire communicatie (tekst) naar associatieve communicatie (beeldtaal). De continue
stroom aan content via allerlei verschillende beeldschermen heeft de wereld en de manier waarop organisaties en mensen communiceren volledig veranderd. Geleidelijk nemen we afscheid van een scribaal tijdperk en leven we in een steeds dominanter wordende visuelere cultuur.
Ok. En dan gaan we nu gewoon normaal doen. Voor #uximpactPolle de Maagt
Klantbeleving. User Experience. Customer journeys.
Er wordt teveel over geluld en te weinig mee gedaan. Niet alleen hebben we met zijn allen een wereld gecreëerd die vooral *niet* om mensen lijkt te gaan en vooral om 'journeys', 'processen' en 'PAX'. Daarom dit pleidooi voor geklooi, een poging om minder te adverteren en meer problemen van mensen op te lossen. Dat is niet makkelijk, maar er zijn wel een aantal basisprincipes waarmee we kunnen beginnen.
Openingskeynote voor #UXimpact conferentie van Concept7 op 22 september 2015 met o.a. Jos Burgers en Pieter Zwart.
E-Commerce van A tot Z: hoe van uw online avontuur een succes maken?
E-Commerce is vandaag alomtegenwoordig. Elke dag verschijnen er in de media berichten over het belang van ‘online’ aanwezigheid voor ondernemingen, over de gigantische opportuniteiten die e-Commerce kan bieden maar evenzeer over de risico’s en uitdagingen die daaraan verbonden zijn.
U moet niet alleen de ‘perfecte’ webshop zien te creëren en voldoende trafiek zien te generen, er zijn tal van juridische en fiscale uitdagingen waar u als ondernemer eveneens aandacht voor dient te hebben, u moet een digitale marketingstrategie uitwerken, een duidelijk logistiek plan uitwerken,….
Een geïntegreerde aanpak van uw digitale avontuur is dan ook een must!
In deze sessie van Duval Union Academy bieden een aantal specialisten u, elk vanuit hun invalshoek, hun inzichten op de verschillende deelaspecten van dit digitale avontuur.
Hoe implementeer je een social media ambassadeursprogrammaDennis Koorn
Op 16-11-2016 organiseerden wij een inspiratiesessie over social media ambassadeurs. Deze presentatie licht toe hoe je dit met behulp van een 90 dagen plan binnen je organisatie implementeert.
EVENEMENTCONTACT 2017 CONGRES "STORYTELLING & BRANDING IN DE EVENEMENTENBRANCHE" - Presentatie StoryDiggers 'Hoe gebruik ik storytelling voor evenementen?'
Aljan de Boer (1985, en dus Millennial) is een zeer talentvolle spreker op het gebied van Marketing en Branding. Als bestuurslid van PIM was hij verleden jaar co-auteur van het ‘Trendrapport over marketing’. Aljan geeft, in de context van een aantal relevante generatie en maatschappelijke trends, aan hoe je als merk verbinding met je doelgroep moet behouden.
The SlideShare 101 is a quick start guide if you want to walk through the main features that the platform offers. This will keep getting updated as new features are launched.
The SlideShare 101 replaces the earlier "SlideShare Quick Tour".
Magento Innovation Showcase event slideshow - 24th May 2016Volo Commerce
Our Magento Innovation Showcase brought together a select group of forward-thinking Magento solution providers, and a hand-picked group of complimentary, innovative technology partners.
This learning resource shall guide you with basics of E-Marketing. You can transform traditional business model to online business model with small management planning and technical know how. e-Welcome!
Customer Journey Mapping and the Customer ExperienceJoost Hoogstrate
Session 1a of the Startupbootcamp "Making You Funnel Work" program by E-commercemanagers.com
This session is about Customer Journey Mapping and it's relevance for Customer Experience Optimization.
Ecommerce UK: The Year Ahead conference deckPracticology
Practicology's 21st October 2015 Ecommerce UK conference featured sessions from House of Fraser, Usabilla, Smart Focus, and a panel session with Jaeger, Selfridges, STA Travel and Baker Ross on the topic of securing ecommerce sales growth in the next 12 months. Practicology also gave an advance view of its Mobile Usability Report 2015/16 produced in partnership with WhatUsersDo.
Consumer Goods, Retail & Ecommerce - Company Presentation by Dirk Graber, Founder & Managing Director of Mister Spex at the Axel Springer NOAH Conference 2018 in Berlin, Tempodrom 6-7 June 2018.
Understanding product development economics - why it matters?Contribyte
Henri Hämäläinen's presentation from the Tulevaisuuden Tuotekehitys (Future of Product Development) -seminar 27.10.2016.
www.tulevaisuudentuotekehitys.com
New Product Marketing Powerpoint Presentation SlidesSlideTeam
"You can download this product from SlideTeam.net"
If you have a brilliant idea for the new product launch, our New Product Marketing PowerPoint Presentation Slides can portray your thoughts convincingly. This interesting and captivating new product development PPT graphics contains various impressive slides such as marketing tactics, launch tactics, momentum, product launch detailed plan, marketing plan, product launch marketing process, external communication tools, lead generation activities, lead generation funnel, press release plan, social media plan, sales training plan, marketing budget etc. Product launch marketing ideas PowerPoint background can likewise be utilized for a few more topics such as entering a new market, product development, product launch, launch strategy, market entry strategy, new product introduction, product led go-to-market strategy, product lifecycle management, product management, new product strategy, new product success factors and product marketing. Download new product promotion PPT to present a process of taking product conception to market. Ensure each individual gets due attention with our New Product Marketing Powerpoint Presentation Slides. It helps create inclusive conditions. https://bit.ly/30Ibv8p
According to a recent Forbes report, 89% of business leaders believe analytics will revolutionise business operations. Analytics not only provides marketers with valuable insights but also serves as the driving force behind the effectiveness of digital marketing.
Understanding your customers' behaviour and preferences helps you drive targeted messages across different digital and social platforms, allowing you to communicate with them more effectively.
In collaboration with the Marketing Institute of Singapore (MIS), Singtel invites you to a complimentary workshop on Digital Marketing analytics.
Key Points:
• Learn how analytics enables you to gain insights on your customers so as to develop effective marketing strategies
• Understand how to put together an effective web measurement programme to define and improve marketing ROI
• Acquire skills to better market your products or services to your target audience using the right tools and platforms
How PMs can diagnose funnel problems with user testing: AMA with Jason AmunwaUserTesting
Jason Amunwa is a veteran of 8 SaaS and software products and has lived through such scenarios (with the scars to prove it). Now, in this Ask Me Anything webinar, he answers your questions and share his insights on the user testing tools and techniques that can help you quickly isolate the source of the problem and get your numbers heading back up and to the right.
Solving Omni-Channel Transformation with Customer CentricityE-commerce Brasil
Apresentação feita por Lisa Butler durante o Fórum E-Commerce Brasil 2015. Lisa é responsável por orquestrar o suporte de todas as atividades globais de pré-venda pelo eBay Enterprise, incluindo Desenvolvimento, Vendas e Inovação, participando também do planejamento estratégico de toda a companhia. Antes do eBay, ela atuou como líder global de Consultoria de Soluções para a Oracle ATG.
Go From Vanity to Sanity Metrics by Amplitude Head of Prod MKTProduct School
Main takeaways:
- Why it’s important to segment your market carefully before operationalizing the marketing mix?
- How to go beyond pipe generation numbers and assess the health of your opportunity funnel?
- How to run data driven marketing programs that support the complete opportunity funnel?
Why is a digital workplace important for your business and your work?
How does WordPress fit into a digital workplace platform?
What are some example digital workplaces?
Getting your voice of the customer program up and running can be challenging. But, successful implementation will determine whether yours is a high performing program with actionable insights, or a data collection system that drowns in information overload.
Join Kyle Goff, former JetBlue VoC Analyst, and Innes Vanderniepen of Brussels Airlines, as they share their experiences implementing successful VoC programs that increased brand ROI and transformed customer interactions. You’ll learn how to create a high-level VoC implementation plan, and build a powerful program to increase your return on investment.
Presentation Clevermint & Youtic at Ecommerce Summit Feb2016Lhoist
E-commerce summit (https://www.digimedia.be/forum/ECS/)
Presentation of Youtic and Clevermint at the E-commerce Summit in Brussels (26 February 2016).
Interested? info@clevermint.be
About Youtic
The marketplace with the very best of independent shopping
www.youtic.com
About Clevermint
The expert web agency, providing digital / omnichannel / search services to attract qualified visitors and to generate more leads/sales online.
www.clevermint.be
New Product Marketing PowerPoint Presentation SlidesSlideTeam
If you have a brilliant idea for the new product launch, our New Product Marketing PowerPoint Presentation Slides can portray your thoughts convincingly. This interesting and captivating new product development PPT graphics contains various impressive slides such as marketing tactics, launch tactics, momentum, product launch detailed plan, marketing plan, product launch marketing process, external communication tools, lead generation activities, lead generation funnel, press release plan, social media plan, sales training plan, marketing budget etc. Product launch marketing ideas PowerPoint background can likewise be utilized for a few more topics such as entering a new market, product development, product launch, launch strategy, market entry strategy, new product introduction, product led go-to-market strategy, product lifecycle management, product management, new product strategy, new product success factors and product marketing. Download new product promotion PPT to present a process of taking product conception to market. Ensure each individual gets due attention with our New Product Marketing PowerPoint Presentation Slides. It helps create inclusive conditions.
Accelerate Your B2B Go To Market with Customer-focused Commerce on Salesforce CloudCraze
In today’s digital world, every go-to-market strategy must include a commerce component and B2B companies are getting on board in droves. Learn best practices from Vital Potlatov, Business Solutions Senior Manager at ABInBev, joined by guest speaker Andy Hoar, Principal Analyst at Forrester Research, and CloudCraze Executive Vice President, Andrew Witherspoon.
Albert Mensinga- Vijf open deuren: zichtbaar worden in de kopersreis met inbound- en content marketing.
Digital Future of B2B 2016 - High Tech Campus Eindhoven
Mignon van Halderen, Fontys
Bouwen aan vertrouwen met Thought Leadership
Steeds meer organisaties roepen: ‘we moeten iets met thought leadership!’ en doelen hiermee waarschijnlijk op het bereiken van kennisleiderschap in de industrie. Maar thought leadership is zoveel méér dan alleen het claimen van intellect en is zoveel méér dan een doel op zich, aldus Mignon van Halderen. Zij geeft daarom aan de hand van inspirerende voorbeelden haar visie op thought leadership en hoe organisaties strategisch kunnen gaan werken aan thought leadership.
Meer info: www.dfb2b.nl
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Emiel Kanters + Camiel Freriks, Webs
A deep dive into customer centricity with HubSpot
Door de toenemende digitalisering neemt het aantal communicatiekanalen alleen maar toe. Je wilt óók in de wirwar van kanalen, boodschappen en contactmomenten relevant zijn en blijven voor je klanten. En je hebt maar beperkt de tijd. Met de juiste aanpak en software, kun je in minder tijd meer bereiken. Camiel en Emiel nemen je mee in de wondere wereld van HubSpot marketing automation.
Meer info: www.dfb2b.nl
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Diederik Martens, Quintiq
Optimaliseer (met) marketing automation
Volgens Diederik is de rol van de marketeer vandaag de dag: ‘orchestrating multi-channel engagement’. Met andere woorden: het orkestreren/faciliteren van de betrokkenheid van de klant over meerdere kanalen heen. Hoe je dat doet? Met marketing automation. Op het event gaat Diederik ons daarom over de Why, How én What van marketing automation vertellen.
Meer info: www.dfb2b.nl
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Alex Ballering, NXP
An exciting journey to real ROI
Welke kanalen en middelen moet je inzetten om uiteindelijk echte ROI te krijgen op je online marketing inspanningen? Hoe zet je het gehele marketing automation proces dusdanig in dat alle resultaten meetbaar zijn? Vandaag zal Alex uit de doeken doen hoe NXP Semiconductors dit proces heeft ingericht om de meest effectieve manier van online marketing in te zetten en te meten.
Meer info: www.dfb2b.nl
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Marlene Dekkers, Marketing Accent
Workshop de klant centraal met inbound marketing
Marlene Dekkers neemt je in praktische stappen mee in de digitale marketing aanpak voor B2B bedrijven. Marlene: “We moeten weg van die prijzendiscussie die vaak in de B2B leeft en terug naar het nut voor de klant. Redeneer vanuit de klant en plaats je in zijn of haar positie.”
Meer info: www.dfb2b.nl
Powered by: www.webs.nl
Rob den Rooijen, DSM
Hoe bereik je customer centricity met social media en andere digitale marketing en sales activiteiten?
Rob brengt de focus vandaag terug naar de klant: welke informatie heeft deze nodig in de aankoopcyclus? Waar en hoe kunnen wij het beste onze (potentiële) klant bereiken? En: hoe kunnen we klantrelaties starten en verstevigen?
Meer info: www.dfb2b.nl
Powered by: www.webs.nl
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
3. Van offline naar online in B2B3
Life-cycle services (over 100 site-based teams)
Europe
˃ 32 site locations
˃ Around 470 FTEs
Africa
˃ 3 site locations
˃ Around 60 FTEs
North America
˃ 39 site locations
˃ Around 450 FTEs
South America
˃ 5 site locations
˃ Around 80 FTEs
Eastern Europe
˃ 6 site locations
˃ Around 90 FTEs
Middle East
˃ 3 site locations
˃ Around 60 FTEs
Asia Pacific
˃ 15 site locations
˃ Around 170 FTEs
28 June 2016
4. Van offline naar online in B2B
High impact on Customer experience
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5. Van offline naar online in B2B
Customer value’s
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“Support our customers in
continuously improving their
competitiveness by providing
best-in-class automated
material handling solutions.”
7. Van offline naar online in B2B
Customer benefits Webshop
One stop Shop
• Best of breed offering, 100 A-class brands
• 220.000 products
Increase efficiency
• Reduces time to identify spares
• Images, text, specs
Transparency
• Customer specific pricing & actual lead time
World wide logistical network
Customer is in control
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8. Van offline naar online in B2B
Results, 16 months after launch.
On-line in 54 countries
380 Customers
• 145 ordering on-line
820 Contact persons
• 412 actively using web shop
• 214 ordering on-line
41% of revenue via web shop
• +/- 3.200 orders, saving 2.400 hours
Customer satisfaction
• NPS score = 8,2
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10 out of 16 Sales offices on-board
240 Vanderlande employees
• 45 Vanderlande Service engineers
• 24 Customer sites
From reactive to pro-active
• Focus from board level
Future platform for equipment sales
9. Van offline naar online in B2B
How did we do that?
Webshop
development
Pilot Launch
EU
Launch
USA
Launch
China
Aug 2013 June 2014 Jan 2015 Aug 2015 May 2016
Pilot
28 June 20169
10. Van offline naar online in B2B
Pilot webshop
Objectives:
- Test & Expand functionalities
- Increase customer satisfaction
- Increase Vanderlande efficiency
- Test the ‘Talk’
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11. Van offline naar online in B2B
Findings: Differences between B2C and B2B!
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- Organizational structure
- Approval workflow
- Legal
- Quotation button
- 8 Languages
- EN/ GE/ NL/ FR/ PO/ RU/ ES/ CN
- Demonstrational site for Sales
- Impersonate tool
12. Van offline naar online in B2B
Go live - Launch
Webshop
development
Pilot Launch
USA
Launch
China
Launch
EU
Launch
EU
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Aug 2013 June 2014 Jan 2015 Aug 2015 May 2016
Launch
USA
Launch
China
13. Van offline naar online in B2B
Below the
Line
Through the Line
Above the Line
Launch approach
Awareness
Leads
Press release
(e) News
Magazines
Social Media
Banners
Events
Direct
(e)mail
Direct
Personal
approach
(By Sales)
Start 20 januari 2015
In several batches
- 20 Januari 2015
- 10 Februari 2015
- 10 March 2015
- …
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14. Van offline naar online in B2B
Campaign Off-line to On-line
1) Paper Direct Mail in batches
- 600 Customers
- 2000+ Contact persons
2) E-mailing as a kind reminder
3) Call (by sales)
Communication
• Survey, webshop development
• Share results
• 1 Year celebration
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15. Van offline naar online in B2B
Lessons learned
Pilot is a must!
Take time for internal launch
• More ambassadors than you expect!
Increase success with telemarketing & after sales
• Work closely with sales and other ambassadors!
Work out the legal stuff as well, it can help you
Talk to your customers and understand their needs & objectives
Focus, focus, focus
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