Stroom Event: Millennials & Digital Teens

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Aljan de Boer (1985, en dus Millennial) is een zeer talentvolle spreker op het gebied van Marketing en Branding. Als bestuurslid van PIM was hij verleden jaar co-auteur van het ‘Trendrapport over marketing’. Aljan geeft, in de context van een aantal relevante generatie en maatschappelijke trends, aan hoe je als merk verbinding met je doelgroep moet behouden.

Marketing

As strategic partner we help
organizations understand the
behavior and needs of todays
consumers.
As creative partner we translate
these trends into opportunities
for tomorrow.
GREAT TREND!
AND NOW WHAT?

SOCIO CULTURAL TRENDS
Changing needs, fears, pleasures and behavior of people.
GENDER
TRENDS
GENERATION
TRENDS
SOCIETAL TRENDS
SOCIETAL
TRENDS
OUR TRENDS
WOMEN BABYBOOMERS MILLENNIALS
MEN GENERATION X DIGITAL TEENS
UNCERTAIN
TIMES
CONNECTED
SOCIETY
HEALTH TO
HAPPINESS
VISUAL
CULTURE

• INTERACTIVE
GENERATIE TREND
• ME-CENTRIC
MILLENNIALS
20 -35 jaar
• SMART VISUAL CULTURE

Betalen met een selﬁe: het kan straks  
voor het eerst in Nederland
SMART VISUAL CULTURE

Betalen met een selﬁe: het kan straks  
voor het eerst in Nederland
SMART VISUAL CULTURE
19 - 08 - 2015

THEIR WORLD
IS BECOMING
MORE VISUAL
EMBRACE IT,
BE SMART!

GREAT TREND! NOW WHAT?
THNX ;)
Aljan de Boer
06 - 31907499
aljan@trendsactive.com

Eén van de belangrijkste ontwikkelingen in marketing is de verschuiving van lineaire communicatie (tekst) naar associatieve communicatie (beeldtaal). De continue stroom aan content via allerlei verschillende beeldschermen heeft de wereld en de manier waarop organisaties en mensen communiceren volledig veranderd. Geleidelijk nemen we afscheid van een scribaal tijdperk en leven we in een steeds dominanter wordende visuelere cultuur.

Ok. En dan gaan we nu gewoon normaal doen. Voor #uximpact

Polle de Maagt

Klantbeleving. User Experience. Customer journeys. Er wordt teveel over geluld en te weinig mee gedaan. Niet alleen hebben we met zijn allen een wereld gecreëerd die vooral *niet* om mensen lijkt te gaan en vooral om 'journeys', 'processen' en 'PAX'. Daarom dit pleidooi voor geklooi, een poging om minder te adverteren en meer problemen van mensen op te lossen. Dat is niet makkelijk, maar er zijn wel een aantal basisprincipes waarmee we kunnen beginnen. Openingskeynote voor #UXimpact conferentie van Concept7 op 22 september 2015 met o.a. Jos Burgers en Pieter Zwart.

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1. GREAT TREND! NOW WHAT? Aljan de Boer Brand Strategist @aljandeboer

3. GREAT TREND! NOW WHAT? Aljan de Boer Brand Strategist @aljandeboer

4. As strategic partner we help organizations understand the behavior and needs of todays consumers. As creative partner we translate these trends into opportunities for tomorrow. GREAT TREND! AND NOW WHAT?

5. SOCIO CULTURAL TRENDS Changing needs, fears, pleasures and behavior of people. GENDER TRENDS GENERATION TRENDS SOCIETAL TRENDS SOCIETAL TRENDS OUR TRENDS WOMEN BABYBOOMERS MILLENNIALS MEN GENERATION X DIGITAL TEENS UNCERTAIN TIMES CONNECTED SOCIETY HEALTH TO HAPPINESS VISUAL CULTURE

7. Utrecht University

8. FORMATIEVE JAREN 12 - 24

9. MILLENNIALS 20 -35 jaar VANDAAG

10. • INTERACTIVE GENERATIE TREND • ME-CENTRIC MILLENNIALS 20 -35 jaar • SMART VISUAL CULTURE

11. INTERACTIVE INTERACTIVE

12. INTERACTIVE

13. INTERACTIVE

14. INTERACTIVE

15. INTERACTIVE

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18. INTERACTIVE