Tupin Educational programs are practical training programs with the latest inputs upon industry practices and are conducted by certified and experienced professionals. Precisely, the following benefits make Tupin Programs to be one of the most authentic programs in the respective domains.

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Introduction to Digital Marketing
Module – 1 PART-2
By
Tupin Digital Marketing Training

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Digital Marketing - How does a Search Engine Work?
Create & SEO optimized a website
&
(Regular update)
Submit it to the
search engines
Visit of a search
engine spider to the
website
Indexing of
website in search
engine database
improved ranking
of a website in
search results

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Digital Marketing - Paid online advertising
It is the one channel that brings business development opportunities in a very short period of
time. Here, business advertisers only pay when somebody clicks on their ads or visits to the
website.

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Digital Marketing - How does paid online advertising work?

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Digital Marketing - Social Media Optimization and marketing
Popular social media marketing channels are Facebook, LinkedIn and Twitter.

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Digital Marketing - How does Social Media marketing work?
Choose Network
Select Network (s) Monitor Results
Create Ad
Create graphics / slideshows / videos Identify Budget Select Period of promotion
Define Audience
Select Demographics Select Geographical Location Select Area of Interest

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Digital Marketing - Email marketing

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Digital Marketing - How does email marketing work?
Build email List
• subscription
• visitors opt in
• Target Audience
Create an email
• Templates
• Key objective
• Call to action
• Landing page
Monitor the results
• Track Conversion
• Analyze results
• Optimize emails

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Digital Marketing - Affiliate marketing

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Digital Marketing - How does affiliate marketing work?

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Digital Marketing - Digital Marketing Mix
Digital Product
It is the offerings made by the company in
online world.
(EBooks
Applications downloads)
Digital Price
It is the online pricing of product that is based
on upstream and downstream traffick.
(Dynamic pricing of flight tickets)
Digital Place
It is the geographical area selected by the
company where digital marketing
communication is focussed.
(Target U.P. but exclude Bareilly)
Digital Promotion
it is the set of online marketing activities such as
SEO, PPC, SMO and emails that helps in
promotion of the digital product.
(use of SEO and Social media marketing)

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Digital Marketing
ThankYou
Tupin Digital Marketing Training
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Ph. No. : +91-9716648313