QR codes were created in 1994 by Toyota to track vehicles during manufacturing. They can store up to 4,296 characters and have error correction to remain readable even if damaged. QR codes link to websites, videos, contact info, coupons, and more. They can reduce paper usage and are fun to use in creative marketing like directories, maps, and games. Top QR code scanners include I-Nigma and QRafter iPhone app.

1. All About
QR Codes
And their uses in Marketing
by Randy Allen
Wednesday, February 22, 12

2. What is a QR Code?
• A 2D barcode - QR - means Quick
Response (Can be read very quickly!)
• Created in 1994 by Toyota Subsidiary
Denso-Wave to track vehicles during the
manufacturing process
• Several Versions exist and can store up to
4296 alpha numeric characters
Wednesday, February 22, 12

3. QR Codes Cont’d
• Using Reed-Soloman error correction
there are 4 error correction levels available
to ensure the data is readable even on a
partially damaged QR Code. Up to 30% of
the QR code can be covered up or
damaged and still be read.
• QR Codes can be customized as in the
following examples & remain readable!
Wednesday, February 22, 12

4. Other Info
• QR code links can be changed - services on
the internet allow you to create a code and
vary the URL as you see fit. Flexible in that
you do not need to re-print the QR Code.
• QR codes can allow us to significantly
reduce paper consumption!
• QR Codes are FUN!
Wednesday, February 22, 12

5. Uses for QR Codes
• Link to a video or video channel
• Link to website
• Vcard / MeCard info on Biz Card
• Coupon
• Get a file (pdf - basically any URL)
• Get instructions
• MSDS
Wednesday, February 22, 12

6. QR Code Uses
• Load a Map coordinates into your phone
• Send a text message / make a phone call
• Bookmark a website
• Get an iTunes App
• Make a statement
• Create Games
Wednesday, February 22, 12

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9. Be Creative!
• Think of ways you can use these codes
within your business or marketing.
• QR codes can be generated on the fly using
the Google Charting API
• You can have a directory listing that has QR
codes with VCard data for your company.
Wednesday, February 22, 12

10. Top QR Code Scanners
• Not all software is created equal
• I-Nigma - used in Japan for many years -
made for most platforms
• QRafter - iPhone app for generating and
reading QR Codes
Wednesday, February 22, 12

11. Links
• www.keremerkan.net
• www.denso-wave.com
• www.qrmediaguide.com
• www.qrlicious.com
• www.qrstuff.com
• www.qrchocolates.com/
Wednesday, February 22, 12