This presentation is from the 2010 Digital Exchange (DEX) Meeting. DEX is open to members of PODi - www.podi.org.

1. 2010 DEX Annual Meeting
Offset & Digital - Making Good Choices
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2. Offset & Digital - Making Good Choices
Offset & Digital, Not Offset vs Digital
Where are the ‘breakeven’ points today and how do we
structure our operations to take advantages of them
operationally and in selling?
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3. Offset & Digital - Making Good Choices
Introduction: Strategy and Vision
How are the goals of the company best served?
Meeting the needs of the company and clients.
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4. Offset & Digital - Making Good Choices
Print Quality
The technology and the expectations have changed.
Is print quality a significant issue in the conversation?
Focus on the financial viability.
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5. Offset & Digital - Making Good Choices
Opportunity Analysis
Determining the true costs and efficiencies.
Manufacturer, Cost of Equipment and Speed.
Cost-Plus pricing and Value-Based pricing.
Looking for answers – not justification.
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6. Offset & Digital - Making Good Choices
The Changing Market
The pace of change can be somewhat overwhelming.
What types of print are in growth areas?
What are the products and services that clients and
prospects need now and in the future?
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7. Offset & Digital - Making Good Choices
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8. Offset & Digital - Making Good Choices
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9. Offset & Digital - Making Good Choices
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10. Offset & Digital - Making Good Choices
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11. Offset & Digital - Making Good Choices
Summary
Crossover Point determination is critical.
Understand your production costs.
Recognize that costs are not just production.
Market direction determines opportunity.
Lead, follow… or brace for impact J
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12. Additional copy box
chiricuzio@aol.com