This document discusses McDonald's operations in India. It outlines that McDonald's entered the Indian market in 1996 through a joint venture with two Indian partners. It focuses on quality, environment, and price for the Indian market. McDonald's tailors its products, packaging, and supply chain to meet Indian tastes by avoiding pork and beef and using eggless mayonnaise for vegetarian products. It adopts a value pricing strategy through deals like value meals and a happy price menu to attract customers and sustain long-term growth. McDonald's selects locations that are convenient for customers and requires a minimum space of 2,500-3,000 square feet. Extensive training is provided to employees on service, quality, food safety, and leadership.

1. FAST FOOD RETAILING IN INDIA – raising the
quality and service bar
PRESENTED BY :
BHAVESH AMETA(04)
OLIVIA DUTTA (08)
RAHUL RAJ (24)
VIKAS KUMAR (39)

2. PROLOGUE
• The Indian fast food market.
• Key players

3. MCDONALD’S INDIA OPERATION
• JV between McDonald’s corporation and two India
partners.
• First restaurant in New Delhi opened on 13th October
1996
•A leading player today.
• Core Focus on : Quality, Environment, Price

4. SERVING THE INDIAN PALETTE
• Cheapest burger in the world
• Special product formulation to meet the Indian
taste buds
• No prok, no beef items, eggless mayonnaise in veg
items
• Additional investment at factory level to separate
veg and non- veg lines.
•Innovation in food is made through extensive
research – product test launch – product change

5. VALUE PROPOSITION
• Economic factors reviewed
• Price penetration strategy adopted to sustain long growth
• MCDONALD’S leverages economies of scale to maximize
value to customers
• It offers A BUNDLE of experiences
•“ value meal” and “happy price menu” : address value,
choice & flexibility

6. LOCATION
McDonald’s prefers to be located at place
convenient to people.
It requires a minimum space of 2,500-3000 sq feet
carpet area.
Feasibility studies are done upon location
finalization

7. The people & Training
• SERVICE (100 % satisfaction provided by
employees) fast, attentive, friendly,
accuracy of order taking & filling.
• Quality of service through training
• Indian employees were send to Indonesia
through joint ventures by MC. Donald's
• Induction training is to be provided to the
employees at the time of joining
• Crew members are specially trained for
food safety
• Restaurant leadership program me at
Hamburger university.